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Summary

Zusammenfassung BWL Lernzettel – Qualitätsmanagement & Marketing

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2023/2024

Dieses Dokument ist eine übersichtliche Zusammenfassung zum Qualitätsmanagement und Marketing für die Oberstufe, Fachoberschule und Abi-Vorbereitung. Behandelt werden unter anderem Themen wie Total Quality Management (TQM), SMART, AIDA-Formel, Multi-Channel-Marketing, Unternehmensstrategien im globalen Wettbewerb, Digitalisierung, Industrie 4.0 und Globalisierung. Außerdem umfasst es Kommunikationspolitik, Marketing-Mix, Produktlebenszyklus, Markenpolitik und Benchmarking. Die Zettel sind handschriftlich, klar strukturiert und farbig markiert und eignen sich ideal zum schnellen Wiederholen vor Klausuren, Prüfungen oder dem Abi beziehungsweise Fachabi. Der Preis ist bewusst niedrig gehalten, damit jede:r Schüler:in sich das leisten kann.

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Institution
Fachoberschule
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Betriebswirtschaft








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Institution
Secondary school
Study
Fachoberschule
Course
Betriebswirtschaft
School year
4
All documents for this subject (6)

Document information

Uploaded on
September 13, 2025
Number of pages
11
Written in
2023/2024
Type
Summary

Subjects

  • bwl
  • betriebswirtschaft
  • qualitätsmanagement
  • total quality management
  • marketing
  • industrie 40
  • produktlebenszyklus
  • markenpolitik
  • aida
  • kommunikationspolitik
  • digitalisierung
  • smart
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justin27

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BWL Lernzettel Komplettpaket – Controlling, Marketing, Buchführung & Qualitätsmanagement
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4 2025
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justin27 Wilhelm Büchner Hochschule (Darmstadt)
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