GOOGLE SEARCH ADS
CERTIFICATION EXAM 2025
QUESTIONS AND ANSWERS
Which 2 benefits do marketers get when they use responsive search ads, broad match, and
smart bidding together? - ANS They reach the right user at the right price with ads that are
relevant AND they are able to save time and reinvest in the priorities they value most.
You recently launched a new product called _______. You want to attract more traffic via
google ads but only for searches that are solely for the product name. How can you attract
search traffic for ______ product names queries only? - ANS Using Exact Match
Which of these 3 signals does broad match use to match search ads with queries? -
ANS Language, Geographic, Interests.
In what 2 ways can optimization scores drive marketers success? - ANS By determining which
campaigns to prioritize for improvements AND by speeding up implementation for
enhancements to campaigns.
A startup organic produce delivery service is launching in cities nationwide. They decide to use
phrase match in their search ads campaign with keywords "organic" "produce" & "delivery".
How will phrase match help the company's search ads campaign? - ANS If the search terms
include the keywords meaning their ad will appear.
1
What are 2 benefits that responsive search ads can provide? - ANS Responsive search ads
Page
provide more relevance AND greater flexibility.
@COPYRIGHT @THEBRIGHT 2025/2026
, How can you attract search traffic for comfort clogs product name queries only? - ANS Exact
Match
Which method should you use to implement & test broad match successfully on broad match
campaigns to help analyze conversion data? - ANS You can implement broad match
keywords by setting up a one-click Experiment Apply. This creates an experiment automatically,
following all experiment best practice's.
Which is the best suited for implementing and testing broad match successfully on broad match
campaigns intended to help analyze conversion data? - ANS Implementing broad match
keywords and setting up a one-click Experiment Apply.
As an advertiser, creating your first search ad in google ads is a simple five-step process. What
is it? - ANS 1. Sign-in
2. choose the + button
3. choose objective, select search ad & enter campaign details
4. Review campaign settings. does it meet guidelines?
5. select publish campaign
What are 2 benefits of using broad match, smart bidding, and responsive search ads together? -
ANS They help advertisers reach the right user, at the right price, with relevant ads. AND
they help save time so marketers can reinvest in their most important priorities.
What are 3 ways automated bidding can improve efficiency? - ANS by setting the
appropriate bid for each & every auction AND by saving time and marketing resources AND by
integrating a large variety of signals to evaluate user intent.
Assets assist in providing users with which 2 things they want from their search queries? -
ANS Information based on their moment AND relevant information
2
Page
@COPYRIGHT @THEBRIGHT 2025/2026
CERTIFICATION EXAM 2025
QUESTIONS AND ANSWERS
Which 2 benefits do marketers get when they use responsive search ads, broad match, and
smart bidding together? - ANS They reach the right user at the right price with ads that are
relevant AND they are able to save time and reinvest in the priorities they value most.
You recently launched a new product called _______. You want to attract more traffic via
google ads but only for searches that are solely for the product name. How can you attract
search traffic for ______ product names queries only? - ANS Using Exact Match
Which of these 3 signals does broad match use to match search ads with queries? -
ANS Language, Geographic, Interests.
In what 2 ways can optimization scores drive marketers success? - ANS By determining which
campaigns to prioritize for improvements AND by speeding up implementation for
enhancements to campaigns.
A startup organic produce delivery service is launching in cities nationwide. They decide to use
phrase match in their search ads campaign with keywords "organic" "produce" & "delivery".
How will phrase match help the company's search ads campaign? - ANS If the search terms
include the keywords meaning their ad will appear.
1
What are 2 benefits that responsive search ads can provide? - ANS Responsive search ads
Page
provide more relevance AND greater flexibility.
@COPYRIGHT @THEBRIGHT 2025/2026
, How can you attract search traffic for comfort clogs product name queries only? - ANS Exact
Match
Which method should you use to implement & test broad match successfully on broad match
campaigns to help analyze conversion data? - ANS You can implement broad match
keywords by setting up a one-click Experiment Apply. This creates an experiment automatically,
following all experiment best practice's.
Which is the best suited for implementing and testing broad match successfully on broad match
campaigns intended to help analyze conversion data? - ANS Implementing broad match
keywords and setting up a one-click Experiment Apply.
As an advertiser, creating your first search ad in google ads is a simple five-step process. What
is it? - ANS 1. Sign-in
2. choose the + button
3. choose objective, select search ad & enter campaign details
4. Review campaign settings. does it meet guidelines?
5. select publish campaign
What are 2 benefits of using broad match, smart bidding, and responsive search ads together? -
ANS They help advertisers reach the right user, at the right price, with relevant ads. AND
they help save time so marketers can reinvest in their most important priorities.
What are 3 ways automated bidding can improve efficiency? - ANS by setting the
appropriate bid for each & every auction AND by saving time and marketing resources AND by
integrating a large variety of signals to evaluate user intent.
Assets assist in providing users with which 2 things they want from their search queries? -
ANS Information based on their moment AND relevant information
2
Page
@COPYRIGHT @THEBRIGHT 2025/2026
