OMCA Simulation Test 1 Questions
and Answers
What is the top most reason for fans following a facebook page? - ANSWERS -Incentives
What is the most important consideration when doing trend analysis? - ANSWERS -Are you
making the right content at the right time?
The 4Ps of Marketing as defined by Philip Kottler are - ANSWERS -Price, Product, Place, and
Promotion
True or False: 98% of marketers affirm that offline and online marketing are merging - ANSWERS
-True
True or False: There is a slow decline in digital budgets with an average reduction of 10% in
digital marketing budget - ANSWERS -False
True or False: Online marketing professionals are paid 50@ less than marketing professionals -
ANSWERS -False
True or False: Around 25% of the global population is now on the internet - ANSWERS -False
True or False: Global e-commerce sales are projected to be $4 trillion by 2020 - ANSWERS -True
True or False: We spend 6.15 hours each day using online devices - ANSWERS -True
, True or False: 46% of world population uses the internet - ANSWERS -True
True or False: Business spend on online marketing is projected t be $285 billion by 2020 -
ANSWERS -True
The search engine with the biggest market share globally is... - ANSWERS -Googel
Which was the first social media network with a community feature? - ANSWERS -AOL
Define reputation management in social media - ANSWERS -The process of improving brand
name by tracking, monitoring, and eliminating negative social media posts
How would you define social media marketing? - ANSWERS -Social media marketing refers to
the process of gaining traffic or attention through social media sites
What are the key considerations for people in sales while they use social media for selling
(Social Selling)? - ANSWERS -Build their professional brand and then position themselves as
subject matter experts in their field to build creditability
True or False: LinkedIn works best for B2B organizations - ANSWERS -True
True or False: Pinterest is great for driving traffic to your product catalog on your website -
ANSWERS -True
True or False: Facebook is excellent for businesses that operate in the consumer market -
ANSWERS -True
True or False: Youtube is a great social network platform to show customers how to use your
products - ANSWERS -True
and Answers
What is the top most reason for fans following a facebook page? - ANSWERS -Incentives
What is the most important consideration when doing trend analysis? - ANSWERS -Are you
making the right content at the right time?
The 4Ps of Marketing as defined by Philip Kottler are - ANSWERS -Price, Product, Place, and
Promotion
True or False: 98% of marketers affirm that offline and online marketing are merging - ANSWERS
-True
True or False: There is a slow decline in digital budgets with an average reduction of 10% in
digital marketing budget - ANSWERS -False
True or False: Online marketing professionals are paid 50@ less than marketing professionals -
ANSWERS -False
True or False: Around 25% of the global population is now on the internet - ANSWERS -False
True or False: Global e-commerce sales are projected to be $4 trillion by 2020 - ANSWERS -True
True or False: We spend 6.15 hours each day using online devices - ANSWERS -True
, True or False: 46% of world population uses the internet - ANSWERS -True
True or False: Business spend on online marketing is projected t be $285 billion by 2020 -
ANSWERS -True
The search engine with the biggest market share globally is... - ANSWERS -Googel
Which was the first social media network with a community feature? - ANSWERS -AOL
Define reputation management in social media - ANSWERS -The process of improving brand
name by tracking, monitoring, and eliminating negative social media posts
How would you define social media marketing? - ANSWERS -Social media marketing refers to
the process of gaining traffic or attention through social media sites
What are the key considerations for people in sales while they use social media for selling
(Social Selling)? - ANSWERS -Build their professional brand and then position themselves as
subject matter experts in their field to build creditability
True or False: LinkedIn works best for B2B organizations - ANSWERS -True
True or False: Pinterest is great for driving traffic to your product catalog on your website -
ANSWERS -True
True or False: Facebook is excellent for businesses that operate in the consumer market -
ANSWERS -True
True or False: Youtube is a great social network platform to show customers how to use your
products - ANSWERS -True
