OMCA certificate exam questions and
answers
Develop content that solves problems and answers prospect and customer questions at every
stage - ANSWERS -What is an organizational approach to creating valuable content?
headlines, subheadings, bullet points, images, and contrasting call to action buttons - ANSWERS
-In reading a page of content, where are visitors' eyes and attention naturally drawn?
Headline - ANSWERS -when testing paid search ads, testing which of these features will make
the biggest impact?
a. headline
b. Link URL
c. Ad copy
d. Sitelinks
An "inner circle" mentality - ANSWERS -Suppose you develop a small group of long time
customers and reward them for their loyalty. What is this an example of ?
a. a tiered point system of rewards
b. paid loyalty
c. points for a specific membership level
d. an "inner circle mentality"
, lead nurturing - ANSWERS -the process of providing ongoing communications to educate and
influence a lead to become a customer
A list developed from your own marketing - ANSWERS -Which is the highest quality list you can
use?
a. a list developed from your own marketing
b. a list from emails found on websites
c. a list purchased from a third-party broker
d. a list developed from a co-promotion campaign
1. local weather conditions
2. geofencing by location
3. In-app advertising - ANSWERS -What are examples of mobile advertising tactics?
headings, subheadings, bullet points, bold text, body text, and links - ANSWERS -What are the
primary elements of web page optimization?
customize a data presentation to include only the meaningful, relevant, and actionable
information to that group - ANSWERS -What is an effective method of reducing information
overload?
Blogging - ANSWERS -Which social media activity directly benefits a company, building incoming
links and rankings for the domain
hard bounce? - ANSWERS -when the recipient is a closed or nonexistent email address
extension - ANSWERS -adding a phone number to a paid ad is an example of what ad feature?
answers
Develop content that solves problems and answers prospect and customer questions at every
stage - ANSWERS -What is an organizational approach to creating valuable content?
headlines, subheadings, bullet points, images, and contrasting call to action buttons - ANSWERS
-In reading a page of content, where are visitors' eyes and attention naturally drawn?
Headline - ANSWERS -when testing paid search ads, testing which of these features will make
the biggest impact?
a. headline
b. Link URL
c. Ad copy
d. Sitelinks
An "inner circle" mentality - ANSWERS -Suppose you develop a small group of long time
customers and reward them for their loyalty. What is this an example of ?
a. a tiered point system of rewards
b. paid loyalty
c. points for a specific membership level
d. an "inner circle mentality"
, lead nurturing - ANSWERS -the process of providing ongoing communications to educate and
influence a lead to become a customer
A list developed from your own marketing - ANSWERS -Which is the highest quality list you can
use?
a. a list developed from your own marketing
b. a list from emails found on websites
c. a list purchased from a third-party broker
d. a list developed from a co-promotion campaign
1. local weather conditions
2. geofencing by location
3. In-app advertising - ANSWERS -What are examples of mobile advertising tactics?
headings, subheadings, bullet points, bold text, body text, and links - ANSWERS -What are the
primary elements of web page optimization?
customize a data presentation to include only the meaningful, relevant, and actionable
information to that group - ANSWERS -What is an effective method of reducing information
overload?
Blogging - ANSWERS -Which social media activity directly benefits a company, building incoming
links and rankings for the domain
hard bounce? - ANSWERS -when the recipient is a closed or nonexistent email address
extension - ANSWERS -adding a phone number to a paid ad is an example of what ad feature?
