MAR 3023 Exam 1 Chapter 1,2,5
When companies work collaboratively to buy and sell, transport, and store merchandise
through a channel of distribution, it involves the entire ________ for goods and services. - -
supply chain
-Nike's sneakers are an example of which of the following types of marketing offerings? - -
goods
-After World War I and the Great Depression, consumers purchased far less. To address
production, companies relied on advertising and personal selling. This was the - -Sales-
oriented era
-The ________ era embraced the belief that a good product would sell itself - -production-
oriented
-In the _______ era, manufacturers focused on product innovation, rather than satisfying the
needs of individual customers - -Production-oriented
-A firm that creates value by developing a variety of offerings including goods, services,
and ideas is doing so through which element of the four Ps? - -product
-When marketers communicate the value proposition, it involves the ______ element of the
marketing mix? - -promotion
-During the last couple of decades, it has become important for value-oriented marketers
to ________ with customers. - -move toward a relational orientation from a transactional
perspective
-A national hotel chain engages in conversations with its customers through Facebook and
even allows them to book their hotel reservations through its Facebook page. This is an
example of marketing using - -social media
-When an electronics company sells is global positioning systems to a car manufacturer, it
is engaged in ______ marketing ?! - -B2B
-Which of the following illustrates how marketing has a direct impact on consumers? - -
Marketing helps consumers learn about new products and services.
-The goal of a marketing exchange is that The parties to the transaction be - -satisfied
-Redbox uses the _____ element of the marketing mix to make movie rentals available for
customers when and where they need them. - -place
, -Donnelle Fasteners relies on a wide variety of vendors to make and distribute its
products. The company buys raw materials from suppliers, uses shipping companies to
transport finished goods to multiple locations, and establishes relationships with the
retailers who sell them to consumers. Put all these businesses together and you have a - -
supply chain
-Amazon collects massive amounts of data about how, when, why, where, and what people
buy, and then analyzes those data to better serve its customers. This activity refers to - -
marketing analytics
-Understanding consumers' _______ is fundamental to marketing success - -Needs and
wants
-A group that sponsors poster contests for children to promote bicycle safety is providing
which of the following marketing offerings? - -ideas
-Which marketing mix elements deals is specifically with With retailing and marketing
channel management? - -Place
-Which of the marketing mix elements corresponds to what the buyer gives up in the
marketing exchange? - -price
-Which of the following is one of the core practices among value-orientated marketers? - -
Constantly measuring the benefits of customers receive against the cost of offerings
-Business-to-business (B2B) - -The process of buying and selling goods or services to be
used in the production of other goods and services for consumption by the buying
organization, or for resale by wholesalers and retailers
-Business to consumers marketing - -the process in which businesses sell to consumers
-Consumers to consumers marketing - -The process in which consumers sell to other
consumer
-Customer Relationship Management (CRM) - -a business philosophy and set of strategies,
programs, and systems that focus on identifying and building loyalty among the firm's most
valued customers
-exchange - -the trade of things of value between the buyer and the seller so that each is
better off as a result
-Goods - -Items purchased to satisfy needs and wants
-Ideas - -Intellectual concepts—thoughts, opinions, and philosophies.
When companies work collaboratively to buy and sell, transport, and store merchandise
through a channel of distribution, it involves the entire ________ for goods and services. - -
supply chain
-Nike's sneakers are an example of which of the following types of marketing offerings? - -
goods
-After World War I and the Great Depression, consumers purchased far less. To address
production, companies relied on advertising and personal selling. This was the - -Sales-
oriented era
-The ________ era embraced the belief that a good product would sell itself - -production-
oriented
-In the _______ era, manufacturers focused on product innovation, rather than satisfying the
needs of individual customers - -Production-oriented
-A firm that creates value by developing a variety of offerings including goods, services,
and ideas is doing so through which element of the four Ps? - -product
-When marketers communicate the value proposition, it involves the ______ element of the
marketing mix? - -promotion
-During the last couple of decades, it has become important for value-oriented marketers
to ________ with customers. - -move toward a relational orientation from a transactional
perspective
-A national hotel chain engages in conversations with its customers through Facebook and
even allows them to book their hotel reservations through its Facebook page. This is an
example of marketing using - -social media
-When an electronics company sells is global positioning systems to a car manufacturer, it
is engaged in ______ marketing ?! - -B2B
-Which of the following illustrates how marketing has a direct impact on consumers? - -
Marketing helps consumers learn about new products and services.
-The goal of a marketing exchange is that The parties to the transaction be - -satisfied
-Redbox uses the _____ element of the marketing mix to make movie rentals available for
customers when and where they need them. - -place
, -Donnelle Fasteners relies on a wide variety of vendors to make and distribute its
products. The company buys raw materials from suppliers, uses shipping companies to
transport finished goods to multiple locations, and establishes relationships with the
retailers who sell them to consumers. Put all these businesses together and you have a - -
supply chain
-Amazon collects massive amounts of data about how, when, why, where, and what people
buy, and then analyzes those data to better serve its customers. This activity refers to - -
marketing analytics
-Understanding consumers' _______ is fundamental to marketing success - -Needs and
wants
-A group that sponsors poster contests for children to promote bicycle safety is providing
which of the following marketing offerings? - -ideas
-Which marketing mix elements deals is specifically with With retailing and marketing
channel management? - -Place
-Which of the marketing mix elements corresponds to what the buyer gives up in the
marketing exchange? - -price
-Which of the following is one of the core practices among value-orientated marketers? - -
Constantly measuring the benefits of customers receive against the cost of offerings
-Business-to-business (B2B) - -The process of buying and selling goods or services to be
used in the production of other goods and services for consumption by the buying
organization, or for resale by wholesalers and retailers
-Business to consumers marketing - -the process in which businesses sell to consumers
-Consumers to consumers marketing - -The process in which consumers sell to other
consumer
-Customer Relationship Management (CRM) - -a business philosophy and set of strategies,
programs, and systems that focus on identifying and building loyalty among the firm's most
valued customers
-exchange - -the trade of things of value between the buyer and the seller so that each is
better off as a result
-Goods - -Items purchased to satisfy needs and wants
-Ideas - -Intellectual concepts—thoughts, opinions, and philosophies.
