hootsuite social marketing certification
exam questions with correct answers
brand |advocacy |programs |should |contain |4 |components: |program |goals, |criteria |for |selection, |
a |plan |for |onboarding, |and |finally |- |CORRECT |ANSWER✔✔-a |plan |for |continued |engagement
let's |say |you're |evaluating |a |customer |of |your |organization |as |a |potential |brand |advocate. |in |
addition |to |the |three |r's, |whats |another |criteria |you |could |use |to |determine |whether |this |
person |would |represent |your |organization |well? |- |CORRECT |ANSWER✔✔-brand |affinity
shared |content |can |be |categorized |into |two |main |categories: |curated, |which |is |content |
gathered |from |trusted |sources |relevant |to |your |industry, |and |___, |which |is |content |produced |
within |your |organization |including |items |like |blog |articles, |white |papers, |inforgraphics, |guides |
and |visuals |- |CORRECT |ANSWER✔✔-created
when |planning |out |your |youtube |publishing |schedule, |stick |to |____ |_____, |as |well |as |a |
predictable |publishing |schedule |so |your |subscribers |know |when |to |look |forward |to |your |next |
video |and |what |to |expect |- |CORRECT |ANSWER✔✔-a |consistent |length |and |production |quality
when |running |a |paid |ad |on |facebook, |which |of |the |following |is |not |a |placement |option |- |
CORRECT |ANSWER✔✔-facbook |gropus
when |buying |an |ad |for |Instagram |or |facebook, |begin |by |selecting |the |_____ |that |most |closely |
matches |your |business |needs |- |CORRECT |ANSWER✔✔-'objective'
to |ensure |your |brand |is |being |represented |in |the |best |light |on |Instagram, |and |to |discover |
content |from |your |customers, |you |should |keep |an |eye |on |_____ |- |CORRECT |ANSWER✔✔-
photos |in |which |your |organization |has |been |tagged
,Instagram |allows |you |to |include |clickable |links |in |the |following |area(s) |- |CORRECT |
ANSWER✔✔-website |field
to |place |a |video |ad |over |youtube |videos, |which |option |would |you |choose |- |CORRECT |
ANSWER✔✔-a |video |campaign |through |google |ad |expereince
you |have |just |uploaded |a |4 |minute |video |clip |into |your |IGTV |Channel. |you've |added |hashtags |
in |the |description |to |support |discoverability. |what's |another |tactic |you |could |have |used |to |
surface |this |video |to |your |followers |- |CORRECT |ANSWER✔✔-enable |automatic |publishing |of |a |
60-second |preview |of |the |video |in |your |feed
when |optimizing |your |social |media |profiles, |be |sure |to |provide |a |consistent |business |
description |across |all |channels. |brainstorm |a |handful |of |essential |and |____ |keywords |that |
describe |your |company |and |incorporate |them |into |the |copy |of |your |about |sections |- |CORRECT
|ANSWER✔✔-seo-friendly
which |of |these |is |not |a |part |of |a |social |media |strategy |- |CORRECT |ANSWER✔✔-prospecting |
strategy |for |sales |leads
research |shows |that |most |facebook |users |are |mobile, |and |engagement |declines |dramatically |
with |longer |posts. |a |rule |of |thumb |you |should |aim |to |write |posts |that |are |around |- |CORRECT |
ANSWER✔✔-50-60 |characters
when |you've |been |successful |in |building |a |community |that |is |well- |acquainted |with |your |brand
|and |products |it |can |become |self-monitoring. |this |means |when |a |question |arises |- |CORRECT |
ANSWER✔✔-community |members |may |pipe |in |with |an |answer, |thereby |reducing |the |
resources |you |dedicate |to |customer |support
when |it |comes |to |building |community, |which |of |the |following |is |not |a |form |of |engagement |- |
CORRECT |ANSWER✔✔-geo-targeted |posts |and |tweets
, if |you |are |creating |an |Instagram |story, |with |the |purpose |of |gathering |audience |insights, |which |
would |be |the |bet |feature |to |use? |- |CORRECT |ANSWER✔✔-a |question |sticker |or |poll
partnerships |with |complementary |business |whose |audience |shares |values |with |yours |are |- |
CORRECT |ANSWER✔✔-a |powerful |way |to |grow |your |community
when |taking |photos |for |your |social |channels |you |can |add |depth |by |using |roads, |buildings, |or |
bridges |to |create |a |pathway |that |leads |the |viewer's |eye |to |a |single |spot. |this |is |best |described |
as |- |CORRECT |ANSWER✔✔-leading |lines
you |are |taking |photos |for |Instagram, |using |your |phone's |camera, |and |lighting |conditions |are |
not |optional. |what |is |the |best |way |to |compensate |for |this, |before |taking |your |photo |- |
CORRECT |ANSWER✔✔-tap |on |your |subject |and |adjust |the |exposure |slider |onscreen
individual |Instagram |stories |have |a |limit |of |15 |seconds |for |video |content. |however,using |
Instagram's |segments |tool, |you |can |record |a |longer |video. |the |segments |tool |then |
automatically |splices |this |longer |video |into |15 |second |segments, |that |will |play |consecutively |
for |your |viewers. |to |do |this |simply: |- |CORRECT |ANSWER✔✔-hold |down |the |record |buttom |for |
the |duration |of |your |take
before |launching |a |paid |social |advertising |campaign |it's |best |to |have |- |CORRECT |ANSWER✔✔-
clear |business |objectives, |a |well |defined |target |audience, |multiple |ad |variations
when |it |comes |to |content |marketing |on |social |media, |research |is |the |key |to |understanding |
what |content |will |resonate |with |your |audience. |begin |by |looking |at |your |social |media |audit, |
and |then |use |network-specific |tools |such |as |____ |and |____ |to |identify |your |audience |
demographics |by |network |- |CORRECT |ANSWER✔✔-facebook's |audience |insights: |twitter |
analytics
on |snapchat, |a |great |way |to |generate |buzz |and |encourage |your |followers |to |amplify |your |
brand |is |by |creating |image |overlays |referred |to |as |___ |- |CORRECT |ANSWER✔✔-geofilters
exam questions with correct answers
brand |advocacy |programs |should |contain |4 |components: |program |goals, |criteria |for |selection, |
a |plan |for |onboarding, |and |finally |- |CORRECT |ANSWER✔✔-a |plan |for |continued |engagement
let's |say |you're |evaluating |a |customer |of |your |organization |as |a |potential |brand |advocate. |in |
addition |to |the |three |r's, |whats |another |criteria |you |could |use |to |determine |whether |this |
person |would |represent |your |organization |well? |- |CORRECT |ANSWER✔✔-brand |affinity
shared |content |can |be |categorized |into |two |main |categories: |curated, |which |is |content |
gathered |from |trusted |sources |relevant |to |your |industry, |and |___, |which |is |content |produced |
within |your |organization |including |items |like |blog |articles, |white |papers, |inforgraphics, |guides |
and |visuals |- |CORRECT |ANSWER✔✔-created
when |planning |out |your |youtube |publishing |schedule, |stick |to |____ |_____, |as |well |as |a |
predictable |publishing |schedule |so |your |subscribers |know |when |to |look |forward |to |your |next |
video |and |what |to |expect |- |CORRECT |ANSWER✔✔-a |consistent |length |and |production |quality
when |running |a |paid |ad |on |facebook, |which |of |the |following |is |not |a |placement |option |- |
CORRECT |ANSWER✔✔-facbook |gropus
when |buying |an |ad |for |Instagram |or |facebook, |begin |by |selecting |the |_____ |that |most |closely |
matches |your |business |needs |- |CORRECT |ANSWER✔✔-'objective'
to |ensure |your |brand |is |being |represented |in |the |best |light |on |Instagram, |and |to |discover |
content |from |your |customers, |you |should |keep |an |eye |on |_____ |- |CORRECT |ANSWER✔✔-
photos |in |which |your |organization |has |been |tagged
,Instagram |allows |you |to |include |clickable |links |in |the |following |area(s) |- |CORRECT |
ANSWER✔✔-website |field
to |place |a |video |ad |over |youtube |videos, |which |option |would |you |choose |- |CORRECT |
ANSWER✔✔-a |video |campaign |through |google |ad |expereince
you |have |just |uploaded |a |4 |minute |video |clip |into |your |IGTV |Channel. |you've |added |hashtags |
in |the |description |to |support |discoverability. |what's |another |tactic |you |could |have |used |to |
surface |this |video |to |your |followers |- |CORRECT |ANSWER✔✔-enable |automatic |publishing |of |a |
60-second |preview |of |the |video |in |your |feed
when |optimizing |your |social |media |profiles, |be |sure |to |provide |a |consistent |business |
description |across |all |channels. |brainstorm |a |handful |of |essential |and |____ |keywords |that |
describe |your |company |and |incorporate |them |into |the |copy |of |your |about |sections |- |CORRECT
|ANSWER✔✔-seo-friendly
which |of |these |is |not |a |part |of |a |social |media |strategy |- |CORRECT |ANSWER✔✔-prospecting |
strategy |for |sales |leads
research |shows |that |most |facebook |users |are |mobile, |and |engagement |declines |dramatically |
with |longer |posts. |a |rule |of |thumb |you |should |aim |to |write |posts |that |are |around |- |CORRECT |
ANSWER✔✔-50-60 |characters
when |you've |been |successful |in |building |a |community |that |is |well- |acquainted |with |your |brand
|and |products |it |can |become |self-monitoring. |this |means |when |a |question |arises |- |CORRECT |
ANSWER✔✔-community |members |may |pipe |in |with |an |answer, |thereby |reducing |the |
resources |you |dedicate |to |customer |support
when |it |comes |to |building |community, |which |of |the |following |is |not |a |form |of |engagement |- |
CORRECT |ANSWER✔✔-geo-targeted |posts |and |tweets
, if |you |are |creating |an |Instagram |story, |with |the |purpose |of |gathering |audience |insights, |which |
would |be |the |bet |feature |to |use? |- |CORRECT |ANSWER✔✔-a |question |sticker |or |poll
partnerships |with |complementary |business |whose |audience |shares |values |with |yours |are |- |
CORRECT |ANSWER✔✔-a |powerful |way |to |grow |your |community
when |taking |photos |for |your |social |channels |you |can |add |depth |by |using |roads, |buildings, |or |
bridges |to |create |a |pathway |that |leads |the |viewer's |eye |to |a |single |spot. |this |is |best |described |
as |- |CORRECT |ANSWER✔✔-leading |lines
you |are |taking |photos |for |Instagram, |using |your |phone's |camera, |and |lighting |conditions |are |
not |optional. |what |is |the |best |way |to |compensate |for |this, |before |taking |your |photo |- |
CORRECT |ANSWER✔✔-tap |on |your |subject |and |adjust |the |exposure |slider |onscreen
individual |Instagram |stories |have |a |limit |of |15 |seconds |for |video |content. |however,using |
Instagram's |segments |tool, |you |can |record |a |longer |video. |the |segments |tool |then |
automatically |splices |this |longer |video |into |15 |second |segments, |that |will |play |consecutively |
for |your |viewers. |to |do |this |simply: |- |CORRECT |ANSWER✔✔-hold |down |the |record |buttom |for |
the |duration |of |your |take
before |launching |a |paid |social |advertising |campaign |it's |best |to |have |- |CORRECT |ANSWER✔✔-
clear |business |objectives, |a |well |defined |target |audience, |multiple |ad |variations
when |it |comes |to |content |marketing |on |social |media, |research |is |the |key |to |understanding |
what |content |will |resonate |with |your |audience. |begin |by |looking |at |your |social |media |audit, |
and |then |use |network-specific |tools |such |as |____ |and |____ |to |identify |your |audience |
demographics |by |network |- |CORRECT |ANSWER✔✔-facebook's |audience |insights: |twitter |
analytics
on |snapchat, |a |great |way |to |generate |buzz |and |encourage |your |followers |to |amplify |your |
brand |is |by |creating |image |overlays |referred |to |as |___ |- |CORRECT |ANSWER✔✔-geofilters
