Hootsuite Social Media Certificate Chapter
1-2 Exam Questions With Correct Answers
More |than |____ |of |marketers |use |social |media |in |their |campaigns |- |CORRECT |ANSWER✔✔-
90%
Social |media |allows |businesses |to |communicate |via |an |interactive, |two-way |medium |
compared |to |traditional |one-sided |mediums |such |as |tv, |radio, |and |print? |T/F: |- |CORRECT |
ANSWER✔✔-True
Millennials |have |become |the |fastest-growing |demographic |on |several |major |social |networks? |
T/F: |- |CORRECT |ANSWER✔✔-F-the |fastest |growing |demographic |on |social |media |is |the |45-54 |
age |bracket.
FB |has |over |___ |users |- |CORRECT |ANSWER✔✔-1 |billion
Twitter |provides |brands |with: |- |CORRECT |ANSWER✔✔-Two |way |connections |with |customers |
but |also |vendors, |partners |and |employees
Twitter |provides |employees |within |different |departments |the |opportunity |to |communicate |
externally |and |internally. |T/F: |- |CORRECT |ANSWER✔✔-True
As |Twitter |is |an |open |network, |businesses |are |able |to |follow |and |monitor |their |customers |for |
insights |into |their |ideas, |habits, |and |opinions |about |different |products |and |services. |T/F: |- |
CORRECT |ANSWER✔✔-True
Teens |and |adults |between |the |ages |of |18-29 |make |up |Instagram's |largest |demographic. |T/F: |- |
CORRECT |ANSWER✔✔-True
, Over |___ |photos |are |shared |on |Instagram |a |day |- |CORRECT |ANSWER✔✔-95 |million
Instagram |encourages |user-generated |content, |making |it |an |effective |platform |to |host |fan |
photo |or |video |contests. |T/F: |- |CORRECT |ANSWER✔✔-True
Youtube |reaches |more |adults |18-49 |than |any |cable |network |in |the |US. |T/F: |- |CORRECT |
ANSWER✔✔-True
Pinterest |is |geared |more |toward |social |discovery |than |other |social |networks. |T/F: |- |CORRECT |
ANSWER✔✔-True
The |"Rich |Pins" |feature |on |Pinterest |can |be |used |to |show |additional |details |about |products. |
T/F |- |CORRECT |ANSWER✔✔-True
Snapchat |employs |a |user |experience |principal |known |as |shareable |design, |which |holds |that |an
|app |is |best |learned |when |a |friend |explains |it |to |you. |T/F: |- |CORRECT |ANSWER✔✔-True
Over |2.5 |billion |snaps |are |posted |on |Snapchat |every |day. |T/F: |- |CORRECT |ANSWER✔✔-True
On |Pinterest, |a |marketing |team |could |create |a |board |to |showcase |new |products |and |an |HR |
team |can |create |a |board |to |_____ |in |order |to |entice |job |seekers:
-Post |bad |examples |of |resumes
-Highlight |company |culture
-Sell |products
-None |of |the |above |- |CORRECT |ANSWER✔✔-Highlight |company |culture
Pinterest |has |a |large |percentage |of |____ |compared |to |other |social |networks. |The |average |
Pinterest |user |also |has |a |high |household |income. |
1-2 Exam Questions With Correct Answers
More |than |____ |of |marketers |use |social |media |in |their |campaigns |- |CORRECT |ANSWER✔✔-
90%
Social |media |allows |businesses |to |communicate |via |an |interactive, |two-way |medium |
compared |to |traditional |one-sided |mediums |such |as |tv, |radio, |and |print? |T/F: |- |CORRECT |
ANSWER✔✔-True
Millennials |have |become |the |fastest-growing |demographic |on |several |major |social |networks? |
T/F: |- |CORRECT |ANSWER✔✔-F-the |fastest |growing |demographic |on |social |media |is |the |45-54 |
age |bracket.
FB |has |over |___ |users |- |CORRECT |ANSWER✔✔-1 |billion
Twitter |provides |brands |with: |- |CORRECT |ANSWER✔✔-Two |way |connections |with |customers |
but |also |vendors, |partners |and |employees
Twitter |provides |employees |within |different |departments |the |opportunity |to |communicate |
externally |and |internally. |T/F: |- |CORRECT |ANSWER✔✔-True
As |Twitter |is |an |open |network, |businesses |are |able |to |follow |and |monitor |their |customers |for |
insights |into |their |ideas, |habits, |and |opinions |about |different |products |and |services. |T/F: |- |
CORRECT |ANSWER✔✔-True
Teens |and |adults |between |the |ages |of |18-29 |make |up |Instagram's |largest |demographic. |T/F: |- |
CORRECT |ANSWER✔✔-True
, Over |___ |photos |are |shared |on |Instagram |a |day |- |CORRECT |ANSWER✔✔-95 |million
Instagram |encourages |user-generated |content, |making |it |an |effective |platform |to |host |fan |
photo |or |video |contests. |T/F: |- |CORRECT |ANSWER✔✔-True
Youtube |reaches |more |adults |18-49 |than |any |cable |network |in |the |US. |T/F: |- |CORRECT |
ANSWER✔✔-True
Pinterest |is |geared |more |toward |social |discovery |than |other |social |networks. |T/F: |- |CORRECT |
ANSWER✔✔-True
The |"Rich |Pins" |feature |on |Pinterest |can |be |used |to |show |additional |details |about |products. |
T/F |- |CORRECT |ANSWER✔✔-True
Snapchat |employs |a |user |experience |principal |known |as |shareable |design, |which |holds |that |an
|app |is |best |learned |when |a |friend |explains |it |to |you. |T/F: |- |CORRECT |ANSWER✔✔-True
Over |2.5 |billion |snaps |are |posted |on |Snapchat |every |day. |T/F: |- |CORRECT |ANSWER✔✔-True
On |Pinterest, |a |marketing |team |could |create |a |board |to |showcase |new |products |and |an |HR |
team |can |create |a |board |to |_____ |in |order |to |entice |job |seekers:
-Post |bad |examples |of |resumes
-Highlight |company |culture
-Sell |products
-None |of |the |above |- |CORRECT |ANSWER✔✔-Highlight |company |culture
Pinterest |has |a |large |percentage |of |____ |compared |to |other |social |networks. |The |average |
Pinterest |user |also |has |a |high |household |income. |
