MKTG 4500 Google Analytics Exam Study
Quizzes and Verified Answers
Google analytics can collect behavioral data from which systems?
-E- commerce platforms
-mobile applications
-online point-of-sales systems
-systems not connected to the internet
E- commerce platforms
mobile applications
online point-of-sales systems
To track website behavior data with google analytics, which steps will you need to
complete?
-install google analytics software on your desktop
-create an analytics account
-add the analytics tracking code to each page of your site
-download the analytics app
create an analytics account
-add the analytics tracking code to each page of your site
The analytics tracking code can collect which of the following?
, -how many users visited a page
-language the browser is set to
-type of browser
-user's favorite website
-device and operating system
-how many users visited a page
-language the browser is set to
-type of browser
-device and operating system
When will google analytics end a default session?
when a user is inactive on your site for 30 minutes or more or closes a browser window
T/F: once google analytics processes the data it collects, it's stored in a database where it
can't be changed.
true
which of the following best represents the hierarchical structure of a google analytics
account from top to bottom?
account>property>view
T/F: A user with "edit" permissions at the account level will automatically have "edit"
permissions at the property and view levels.
True
To find your analytics tracking code, which sequence of steps should you follow?
Quizzes and Verified Answers
Google analytics can collect behavioral data from which systems?
-E- commerce platforms
-mobile applications
-online point-of-sales systems
-systems not connected to the internet
E- commerce platforms
mobile applications
online point-of-sales systems
To track website behavior data with google analytics, which steps will you need to
complete?
-install google analytics software on your desktop
-create an analytics account
-add the analytics tracking code to each page of your site
-download the analytics app
create an analytics account
-add the analytics tracking code to each page of your site
The analytics tracking code can collect which of the following?
, -how many users visited a page
-language the browser is set to
-type of browser
-user's favorite website
-device and operating system
-how many users visited a page
-language the browser is set to
-type of browser
-device and operating system
When will google analytics end a default session?
when a user is inactive on your site for 30 minutes or more or closes a browser window
T/F: once google analytics processes the data it collects, it's stored in a database where it
can't be changed.
true
which of the following best represents the hierarchical structure of a google analytics
account from top to bottom?
account>property>view
T/F: A user with "edit" permissions at the account level will automatically have "edit"
permissions at the property and view levels.
True
To find your analytics tracking code, which sequence of steps should you follow?
