MKTG 4500 Finals prep Quizzes and Verified
Answers
User
What scope would you apply for a custom dimension that collects data for users who log in to
your website
Every time a user loads a webpage with embedded tracking code
When will the analytics tracking code send a pageview hit to google analytics?
Multi-channel funnel reports
Which reports can show you how website referrals, organic search, and ad campaigns assisted in
the conversion process?
A randomly-assigned unique identifier and browser cookie
Which of these does google analytics use to distinguish new and returning users
3
If you define a destination goal for a newsletter sign-up and a user completes the newsletter sign
up in three separate sessions, how many goal conversions will Google analytics count?
Destination, Event, Duration, Pages/Screens per session
What 4 types of goals are available in Google analytics?
The browser & OS report
Which report helps identify which browsers may have had problems with your website?
, 1
If a user watches a video with event tracking three times in a single session, how many unique
events will analytics count?
Hit
Which of these is a scope for custom metrics?
Cohort analytics report
Which report can compare metrics based on user acquisition date over a series of weeks?
User's favorite website
Which of these CANNOT be collected by the default analytics tracking code?
Active users report
Which report shows who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
False
Sharing a custom report will share the data in that report
Data import
Which of these can join offline business systems data with online data collected by Google
analytics?
False
once google analytics has processed the data it collects, you can still recover any data that was
filtered out
Answers
User
What scope would you apply for a custom dimension that collects data for users who log in to
your website
Every time a user loads a webpage with embedded tracking code
When will the analytics tracking code send a pageview hit to google analytics?
Multi-channel funnel reports
Which reports can show you how website referrals, organic search, and ad campaigns assisted in
the conversion process?
A randomly-assigned unique identifier and browser cookie
Which of these does google analytics use to distinguish new and returning users
3
If you define a destination goal for a newsletter sign-up and a user completes the newsletter sign
up in three separate sessions, how many goal conversions will Google analytics count?
Destination, Event, Duration, Pages/Screens per session
What 4 types of goals are available in Google analytics?
The browser & OS report
Which report helps identify which browsers may have had problems with your website?
, 1
If a user watches a video with event tracking three times in a single session, how many unique
events will analytics count?
Hit
Which of these is a scope for custom metrics?
Cohort analytics report
Which report can compare metrics based on user acquisition date over a series of weeks?
User's favorite website
Which of these CANNOT be collected by the default analytics tracking code?
Active users report
Which report shows who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
False
Sharing a custom report will share the data in that report
Data import
Which of these can join offline business systems data with online data collected by Google
analytics?
False
once google analytics has processed the data it collects, you can still recover any data that was
filtered out
