MKTG 4500 Serviss Final Exam Quizzes and
Verified Answers
What does the UTM parameter help you identify?
Lead Attribution
Fill in the blank: You had a successful team meeting where you were able to prove the ROI
of your content marketing efforts. However, your boss wants more details on the content
path that helped closed leads into customers. You could do this by creating a(n)
______________.
Attribution Report
What does the center ring of the bullseye framework represent?
Your top-performing channels
How can a third-party website avoid duplicate content issues with republishing your
content?
Add a NoIndex tag
How long should you wait before republishing a piece of content to a new website?
One week
You are trying to turn an ebook into a checklist, which method should you keep in mind
when repurposing content?
ACE (adjust, combine, expand)
What can you do to make a headline more compelling?
, Make a promise to the reader
True or false? Effective writers start by filling in the main points of their content and save
writing the introduction and conclusion for after they've written their piece.
True
Fill in the blank: When creating a headline for your content, you should come up with
___________ different headlines.
5-10 different headlines
How many rounds of edits should content undergo before being finished?
2-4 edits
Fill in the blank: To keep your content calendar agile, it shouldn't extend more than
___________.
3 months
_________ is when you think of an idea out of nowhere.
The Eureka Moment
Which is true about content and its relationship with the Inbound Methodology?
Content is needed to attract visitors and convert them into leads
Content is need to close leads into customers and turn customers into promoters
True or false? Content marketing is a relatively new practice that became popular in the
1950's with the boom of advertising firms.
Verified Answers
What does the UTM parameter help you identify?
Lead Attribution
Fill in the blank: You had a successful team meeting where you were able to prove the ROI
of your content marketing efforts. However, your boss wants more details on the content
path that helped closed leads into customers. You could do this by creating a(n)
______________.
Attribution Report
What does the center ring of the bullseye framework represent?
Your top-performing channels
How can a third-party website avoid duplicate content issues with republishing your
content?
Add a NoIndex tag
How long should you wait before republishing a piece of content to a new website?
One week
You are trying to turn an ebook into a checklist, which method should you keep in mind
when repurposing content?
ACE (adjust, combine, expand)
What can you do to make a headline more compelling?
, Make a promise to the reader
True or false? Effective writers start by filling in the main points of their content and save
writing the introduction and conclusion for after they've written their piece.
True
Fill in the blank: When creating a headline for your content, you should come up with
___________ different headlines.
5-10 different headlines
How many rounds of edits should content undergo before being finished?
2-4 edits
Fill in the blank: To keep your content calendar agile, it shouldn't extend more than
___________.
3 months
_________ is when you think of an idea out of nowhere.
The Eureka Moment
Which is true about content and its relationship with the Inbound Methodology?
Content is needed to attract visitors and convert them into leads
Content is need to close leads into customers and turn customers into promoters
True or false? Content marketing is a relatively new practice that became popular in the
1950's with the boom of advertising firms.
