MKTG 4500 Exam 3 Questions with complete
solutions
Which of the following is true about email marketing?
- email mktg methods are similar to direct mail
- most marketers are planning to increase spending on email marketing
- email marketing plays a big role in mobile marketing
Email marketing is cheaper than direct mail but offers a lower ROI.
false
The example of Dreamfields Pasta shows:
How companies can encourage permissions-based email by offering incentives and rewards
According to the U.S. CAN-SPAM Act, all of the following are required:
- a valid street address
- Clear heading information
- An unsubscribe or opt-out option
Marketers have largely been forced into opt-in permissions levels because customers prefer
it.
false
According to the Rogers and Peppers group, the email marketing process is as follows:
ather customer data, analyze data for needs and values, execute and refine emails, evaluate
metrics
, Typical metrics gathered from an email campaign are numbers delivered, opened, and
clicked-through.
True
Promotions and discounting emails should:
have a deadline
The most important information in a marketing email should be placed in the upper right
corner.
false
One new option in mobile email marketing is the use of geo-targeting.
true
What is the relationship between customer retention and CLV?
Customer retention is likely to lead to higher CLV
Compared to the past, relational marketing:
Has gotten easier
Contact management software is a CRM tool.
true
According to Rogers and Peppers, the steps in a CRM strategy are:
Identify customers, differentiate them, interact with them, customize your contact
What is the difference between operational and analytical CRM?
solutions
Which of the following is true about email marketing?
- email mktg methods are similar to direct mail
- most marketers are planning to increase spending on email marketing
- email marketing plays a big role in mobile marketing
Email marketing is cheaper than direct mail but offers a lower ROI.
false
The example of Dreamfields Pasta shows:
How companies can encourage permissions-based email by offering incentives and rewards
According to the U.S. CAN-SPAM Act, all of the following are required:
- a valid street address
- Clear heading information
- An unsubscribe or opt-out option
Marketers have largely been forced into opt-in permissions levels because customers prefer
it.
false
According to the Rogers and Peppers group, the email marketing process is as follows:
ather customer data, analyze data for needs and values, execute and refine emails, evaluate
metrics
, Typical metrics gathered from an email campaign are numbers delivered, opened, and
clicked-through.
True
Promotions and discounting emails should:
have a deadline
The most important information in a marketing email should be placed in the upper right
corner.
false
One new option in mobile email marketing is the use of geo-targeting.
true
What is the relationship between customer retention and CLV?
Customer retention is likely to lead to higher CLV
Compared to the past, relational marketing:
Has gotten easier
Contact management software is a CRM tool.
true
According to Rogers and Peppers, the steps in a CRM strategy are:
Identify customers, differentiate them, interact with them, customize your contact
What is the difference between operational and analytical CRM?
