MKTG 4500 Exam| 50 Questions and Verified
Answers with Rationales
Marketers can use a responsive email template to create emails that will adjust based on
what?
the size of the screen they are viewed on
Emerson receives one email a week from a photography equipment store advertising its
sales for that week. However, he only clicks the link in the email to browse the sales about
once a month. Emerson's ________ is approximately 0.25.
engagement level
Email marketing is:
used alongside other digital marketing methods
Which organization is most likely to engage in loyalty email marketing?
a credit card company
An online electronics store wants to improve the open rate for its email campaign. Which
subject line would most likely catch the customer's attention and convince them to open the
email?
"Have you finished your holiday shopping, Jacob?"
An email is automatically sent to a new customer who signs up for a rewards account with
an airline. The email describes the program benefits and invites the customer to fill out
information about their travel habits and preferences. This is an example of a
, welcome email
Open rates vary by industry, but they hover around _______ in many cases. (number
answer)
10 to 25 percent
One way that email marketing provides the most value to the sponsoring organization is by
doing what?
enhancing loyalty
What remains in the minds of the customers?
Sticky email content
When a furniture store emails customers about its special summer promotion for outdoor
furniture, its purpose is to do what?
increase sales
A marketer for an office supply company wants to know the amount in sales generated by a
new email campaign sent only to a customer list targeting small and midsize businesses.
Which metric would be most useful?
revenue per email
A craft store's customers can sign up for an account that allows them to earn points with
purchases and provides them with access to special members-only promotions. A key
purpose of this strategy is to do what?
enhance customer lifetime value
Answers with Rationales
Marketers can use a responsive email template to create emails that will adjust based on
what?
the size of the screen they are viewed on
Emerson receives one email a week from a photography equipment store advertising its
sales for that week. However, he only clicks the link in the email to browse the sales about
once a month. Emerson's ________ is approximately 0.25.
engagement level
Email marketing is:
used alongside other digital marketing methods
Which organization is most likely to engage in loyalty email marketing?
a credit card company
An online electronics store wants to improve the open rate for its email campaign. Which
subject line would most likely catch the customer's attention and convince them to open the
email?
"Have you finished your holiday shopping, Jacob?"
An email is automatically sent to a new customer who signs up for a rewards account with
an airline. The email describes the program benefits and invites the customer to fill out
information about their travel habits and preferences. This is an example of a
, welcome email
Open rates vary by industry, but they hover around _______ in many cases. (number
answer)
10 to 25 percent
One way that email marketing provides the most value to the sponsoring organization is by
doing what?
enhancing loyalty
What remains in the minds of the customers?
Sticky email content
When a furniture store emails customers about its special summer promotion for outdoor
furniture, its purpose is to do what?
increase sales
A marketer for an office supply company wants to know the amount in sales generated by a
new email campaign sent only to a customer list targeting small and midsize businesses.
Which metric would be most useful?
revenue per email
A craft store's customers can sign up for an account that allows them to earn points with
purchases and provides them with access to special members-only promotions. A key
purpose of this strategy is to do what?
enhance customer lifetime value
