MGT 4330 - 1 Questions and Graded Answer
forecasting - predict the future demand for raw materials, finished goods, and services.
supply chain management - manage the flow of materials, information, people, and money
from suppliers to customers.
process design - select the right equipment, information, and work methods to produce
high-quality goods and services efficiently.
core operations of management - efficiency, cost, quality
efficiency - a measure of how well resources are used in creating outputs
value - the perception of the benefits associated with a good, service, or bundle of goods
and services in relation to what buyers are willing to pay for them.
customer benefit package - a clearly defined set of tangible (goods-content) and intangible
(service-content) features that the customer recognizes, pays for, uses, or experiences.
value chain - a network of facilities and processes that describes the flow of materials,
finished goods, services, information, and financial transactions from suppliers, through the
facilities and processes that create goods and services, and those that deliver them to the
customer.
supply chain - the portion of the value chain that focuses primarily on the physical
movement of goods and materials, and supporting flows of information and financial
transactions through the supply, production, and distribution processes.
__________ are an example of a hard technology that can be placed in shipping containers,
passports, people and credit cards.
,A) Software applications
B) Radio Frequency Identification Devices
C) Security chips
D)Bar codes - b
What is the average value of a loyal customer (VLC) in a target market segment if the average
purchase price is $65 per visit, the frequency of repurchase is six times per year, the contribution
margin is 10 percent, and the average customer defection rate is 50 percent? Round your answer
to the nearest dollar.
78
54
47
42 - 78
North Zone Bank gives all its customers a complimentary credit card along with a custom-made
wallet when they open an account with the bank. The credit card and the wallet are examples of
_____ offered by the bank.
A) primary goods
B) intangible products
C) core offerings
D) peripheral goods - d
Ensuring consumer safety in using goods and services is an example of _____ sustainability.
A) environmental
B) political
C) economic
D) social - d
In the context of the triple bottom line, __________ sustainability measures include corporate
ethics and governance.
, A) political
B) economic
C) social
D) environmental - c
An operations strategy can be defined as:
A) the decisions management must make as to what type of process structure is best suited to
produce goods or create services.
B) a strategy necessary to develop plans for the acquisition and allocation of resources among
businesses.
C) a strategy necessary to define the businesses in which a corporation will participate.
D) the set of decisions across the value chain that supports the implementation of higher-level
business strategies. - d
Basic customer expectations are generally considered the minimum performance level required
to stay in business and are often called:
order winners.
experience attributes.
credence attributes.
order qualifiers. - order qualifiers
The fixed costs of WeBuy&Sell.com, an e-commerce website, make up about 90 percent of the
total costs incurred by the company. However, since its primary means of communication is web
advertising, WeBuy&Sell.com has variable costs as low as 10 percent of its total costs. This
allows WeBuy&Sell.com to earn high profits at a very low cost. According to the given scenario,
WeBuy&Sell.com has _____ scalability.
high
infinite
low
zero - high
forecasting - predict the future demand for raw materials, finished goods, and services.
supply chain management - manage the flow of materials, information, people, and money
from suppliers to customers.
process design - select the right equipment, information, and work methods to produce
high-quality goods and services efficiently.
core operations of management - efficiency, cost, quality
efficiency - a measure of how well resources are used in creating outputs
value - the perception of the benefits associated with a good, service, or bundle of goods
and services in relation to what buyers are willing to pay for them.
customer benefit package - a clearly defined set of tangible (goods-content) and intangible
(service-content) features that the customer recognizes, pays for, uses, or experiences.
value chain - a network of facilities and processes that describes the flow of materials,
finished goods, services, information, and financial transactions from suppliers, through the
facilities and processes that create goods and services, and those that deliver them to the
customer.
supply chain - the portion of the value chain that focuses primarily on the physical
movement of goods and materials, and supporting flows of information and financial
transactions through the supply, production, and distribution processes.
__________ are an example of a hard technology that can be placed in shipping containers,
passports, people and credit cards.
,A) Software applications
B) Radio Frequency Identification Devices
C) Security chips
D)Bar codes - b
What is the average value of a loyal customer (VLC) in a target market segment if the average
purchase price is $65 per visit, the frequency of repurchase is six times per year, the contribution
margin is 10 percent, and the average customer defection rate is 50 percent? Round your answer
to the nearest dollar.
78
54
47
42 - 78
North Zone Bank gives all its customers a complimentary credit card along with a custom-made
wallet when they open an account with the bank. The credit card and the wallet are examples of
_____ offered by the bank.
A) primary goods
B) intangible products
C) core offerings
D) peripheral goods - d
Ensuring consumer safety in using goods and services is an example of _____ sustainability.
A) environmental
B) political
C) economic
D) social - d
In the context of the triple bottom line, __________ sustainability measures include corporate
ethics and governance.
, A) political
B) economic
C) social
D) environmental - c
An operations strategy can be defined as:
A) the decisions management must make as to what type of process structure is best suited to
produce goods or create services.
B) a strategy necessary to develop plans for the acquisition and allocation of resources among
businesses.
C) a strategy necessary to define the businesses in which a corporation will participate.
D) the set of decisions across the value chain that supports the implementation of higher-level
business strategies. - d
Basic customer expectations are generally considered the minimum performance level required
to stay in business and are often called:
order winners.
experience attributes.
credence attributes.
order qualifiers. - order qualifiers
The fixed costs of WeBuy&Sell.com, an e-commerce website, make up about 90 percent of the
total costs incurred by the company. However, since its primary means of communication is web
advertising, WeBuy&Sell.com has variable costs as low as 10 percent of its total costs. This
allows WeBuy&Sell.com to earn high profits at a very low cost. According to the given scenario,
WeBuy&Sell.com has _____ scalability.
high
infinite
low
zero - high
