DMI STUDY GUIDE QUESTIONS WITH
DETAILED VERIFIED AND 100%
ACCURATE ANSWERS
What are the benefits of including both traditional and digital marketing activities when
creating a marketing campaign?
Uses every audiences point of contact
Optimizes for scale and relevance
Drag and drop each characteristic to the traditional or digital marketing column:
Traditional: Mass, Outbound, One-to-many, Passive audience
Digital: One-to-one, inbound, active audience individual
As they appear, drag and drop online business opportunities to the correct digital channel
shown:
PPC: drives interested audiences to a website landing page
SEO: Increases the visibility and search ability of online assets
Content Marketing: Improves brand personality and likability
Social Media: Creates visibility and interactivity with an audience
"In order to establish myself as a digital marketing expert, I will complete a diploma in
digital marketing"
What elements of a SMART objective are illustrated in the statement above?
,Measurable and Specific
Match the types of audience research data on the right with their audience attributes on
the left:
Demographics: social, geographical and financial
Psychographics: Lifestyle, ideas and beliefs
Behavioral: Retail experience, product use, and adoption
Match the audience research tools and approaches on the right with the correct purpose on
the left:
Social listening: identifies audiences interests
Market research: provides third party analysis of specific topics
Surveys: collects specific or statistical data on your products
Behavior analytics: gathers data around online user activity
When considering entering a new market of cultural community, why is it beneficial to
conduct cultural research first?
To adapt the positioning and offer to fit in a global context
To prevent misconceptions and avoid associating with offensive content
,You are researching your competitors target market to find out how active their
community is and what their audience is saying about their brand. What tool or source of
information is best suited to provide this competitive insights?
Content analysis
Your prospect is aware they have a problem and have identified potential solutions for it.
They are now at the stage where the are evaluating their options. What stage of the buyers
journey is your prospect at?
Consideration
Indetifying market opportunities, developing and testing creative concepts, creating a
media strategy, and setting a budget and approval are all activities involved in which
marketing function?
Awareness
What are the main benefits of a 360 campaign?
Optimizes for scale and balance
Covers the entire buying cycle
A person reads an article about the effects of sun damage on skin and searches google got
the best way to protect their skin. They discover your company's blog about the "top ten
ways to protect your skin in the sun". What marketing fucntion and stage in the buyers
journey are aligned in this scenario?
Awareness function + the awareness stage
, What are the qualities of effective content?
Relevant
Personalized
What are key components of topical and evergreen?
Topical: time-sensitive and limited repurposing
Evergreen: has a wider relevance and timeless
Match the stage of the buyers journey on the left with the most suitable type fo content on
the right
Awareness: Gif
Interest: Blog
Consideration: Webinars
Conversion: Retargeting
Why is community management so important in the context of content marketing?
Gain insights about your business in real time
Turn negative experiences in positive solutions
Which tool would you use to carry out social listening to help inform your content
marketing strategy?
Talkwalker
What do you need to concentrate on when conducting a competitor content audit?
DETAILED VERIFIED AND 100%
ACCURATE ANSWERS
What are the benefits of including both traditional and digital marketing activities when
creating a marketing campaign?
Uses every audiences point of contact
Optimizes for scale and relevance
Drag and drop each characteristic to the traditional or digital marketing column:
Traditional: Mass, Outbound, One-to-many, Passive audience
Digital: One-to-one, inbound, active audience individual
As they appear, drag and drop online business opportunities to the correct digital channel
shown:
PPC: drives interested audiences to a website landing page
SEO: Increases the visibility and search ability of online assets
Content Marketing: Improves brand personality and likability
Social Media: Creates visibility and interactivity with an audience
"In order to establish myself as a digital marketing expert, I will complete a diploma in
digital marketing"
What elements of a SMART objective are illustrated in the statement above?
,Measurable and Specific
Match the types of audience research data on the right with their audience attributes on
the left:
Demographics: social, geographical and financial
Psychographics: Lifestyle, ideas and beliefs
Behavioral: Retail experience, product use, and adoption
Match the audience research tools and approaches on the right with the correct purpose on
the left:
Social listening: identifies audiences interests
Market research: provides third party analysis of specific topics
Surveys: collects specific or statistical data on your products
Behavior analytics: gathers data around online user activity
When considering entering a new market of cultural community, why is it beneficial to
conduct cultural research first?
To adapt the positioning and offer to fit in a global context
To prevent misconceptions and avoid associating with offensive content
,You are researching your competitors target market to find out how active their
community is and what their audience is saying about their brand. What tool or source of
information is best suited to provide this competitive insights?
Content analysis
Your prospect is aware they have a problem and have identified potential solutions for it.
They are now at the stage where the are evaluating their options. What stage of the buyers
journey is your prospect at?
Consideration
Indetifying market opportunities, developing and testing creative concepts, creating a
media strategy, and setting a budget and approval are all activities involved in which
marketing function?
Awareness
What are the main benefits of a 360 campaign?
Optimizes for scale and balance
Covers the entire buying cycle
A person reads an article about the effects of sun damage on skin and searches google got
the best way to protect their skin. They discover your company's blog about the "top ten
ways to protect your skin in the sun". What marketing fucntion and stage in the buyers
journey are aligned in this scenario?
Awareness function + the awareness stage
, What are the qualities of effective content?
Relevant
Personalized
What are key components of topical and evergreen?
Topical: time-sensitive and limited repurposing
Evergreen: has a wider relevance and timeless
Match the stage of the buyers journey on the left with the most suitable type fo content on
the right
Awareness: Gif
Interest: Blog
Consideration: Webinars
Conversion: Retargeting
Why is community management so important in the context of content marketing?
Gain insights about your business in real time
Turn negative experiences in positive solutions
Which tool would you use to carry out social listening to help inform your content
marketing strategy?
Talkwalker
What do you need to concentrate on when conducting a competitor content audit?
