DMI FINAL CERTIFICATION EXAM -
QUESTIONS WITH DETAILED VERIFIED
AND 100% ACCURATE ANSWERS
Online interaction has many advantages for consumers over traditional methods of
interacting.
Which are some of the main advantages?
Channels are accessible at anytime
Online interaction is faster
When it comes to interacting with services online, social media has changed customers'
expectations.
What are some ways in which social media has influenced customers' expectations?
Social media reviews recommendations and testimonials influence their buying decisions
Customers expect to be able to interact with businesses on social media
User Experience (UX)
the overall experience customers have when visiting a website rather than just the look of the site
Search Engine
A system that searches for returns and content in response to a web search query
App
Application downloaded by a user to a mobile device
Ranking
, The position at which a particular site appears in the result of a web search
Digital has disrupted both the structure of businesses and also how they market services
and products to customers. What are some examples of how they have been disrupted by
digital technology?
Choose TWO of the following:
-Digital has provided an open, two-way channel for communicating directly with customers
-It has lowered the barrier to entry for new competitors
Conversion
A promotional offer to bring them through the purchase page
Retention
Email newsletters for signed up customers
Consideration
Product pages communicating key benefits and features
Sales
E-book on how your solution addresses the customers' problems
Customer Service
Announcements about service availability on an organization's Twitter account
Human Resources
Web content describing the culture of the organization, feedback from employees, etc.
QUESTIONS WITH DETAILED VERIFIED
AND 100% ACCURATE ANSWERS
Online interaction has many advantages for consumers over traditional methods of
interacting.
Which are some of the main advantages?
Channels are accessible at anytime
Online interaction is faster
When it comes to interacting with services online, social media has changed customers'
expectations.
What are some ways in which social media has influenced customers' expectations?
Social media reviews recommendations and testimonials influence their buying decisions
Customers expect to be able to interact with businesses on social media
User Experience (UX)
the overall experience customers have when visiting a website rather than just the look of the site
Search Engine
A system that searches for returns and content in response to a web search query
App
Application downloaded by a user to a mobile device
Ranking
, The position at which a particular site appears in the result of a web search
Digital has disrupted both the structure of businesses and also how they market services
and products to customers. What are some examples of how they have been disrupted by
digital technology?
Choose TWO of the following:
-Digital has provided an open, two-way channel for communicating directly with customers
-It has lowered the barrier to entry for new competitors
Conversion
A promotional offer to bring them through the purchase page
Retention
Email newsletters for signed up customers
Consideration
Product pages communicating key benefits and features
Sales
E-book on how your solution addresses the customers' problems
Customer Service
Announcements about service availability on an organization's Twitter account
Human Resources
Web content describing the culture of the organization, feedback from employees, etc.
