DMI CERTIFICATION -QUESTIONS WITH
DETAILED VERIFIED AND 100%
ACCURATE ANSWERS
Evangelist email marketing customers on the buyers journey
Retention
Social Media Benefits
Higher ROI and flexible creative content
Buyers Journey Stages - Social Media
Awareness and Interest
Main Roles of Social Media Marketer
Reporting Threats, Responding to Communities, Curating content, Influencer Outreach
Social media business account SET-UP best practices
Use a branded profile image, use CTA in cover photo
Importing pages into FB business account (which button)
Blue +Add button in pages
Making a Twitter Business Account
Add profile photo/bio and set it up as a standard account
Where to go when setting up LinkedIn Company Page
The Work button
,Steps to setting up and IG business account
connect to FB, settings, switch to business account, add company details
How to sustain a social media community
include a personal name in responses and use persuasive CTAs
Best practices when posting content on social platforms
include photos/videos and ensure relevancy
Sharing stories on social best practices
use mentions, use influencers
Posting videos on social best practices
capture/share live events, design for vertical view
Twitter best practices
use link shorteners for space, add geolocation
LinkedIn best practices
keep it professional, ask coworkers to share content
Regramming best practices
give credit, avoid editing original content
Effective snapchat elements
uses native filter options, includes website link
,Steps to set up a social media campaign
name campaign, set objective, define audience, develop creative
Steps to creating a paid promotion campaign on FB/IG
create new ad in manager account, set/name objective/campaign, define
audience/network/device, budgets/dates
Optimizing ad serving on FB/IG
Daily Unique Reach and Link Clicks to serve ads to more likely candidates
FB/IG: Collection Creative Format
Shows e-commerce products from site
FB/IG: Carousel Creative Format
shows multiple products in one ad unit
FB/IG: Lead Form Creative Format
Collects contact details
FB/IG: Canvas Creative Format
Provides a rich expandable mobile experience
Steps to creating Twitter paid promo campaign
name/objective, budgets/dates, creative/targeting, push live
Twitter Instream Pre-rolls?
ensures your ad plays before other's videos
, When you have a tight budget, which bid should you choose?
Maximum bid
When you don't want to micromanage your campaign, which bid should you choose?
Automatic bid
When you want to average out an average price per engagement, which bid should you
choose?
Target bid
Tips to enhance a Tweet
add image/video, attach a twitter card
Twitter audience targeting options?
conversation topics, follower lookalikes
Steps to creating a paid promo campaign on LinkedIn
select objective, target audience, set bid, push live
Steps to create a paid promotion on Snapchat
select objective, set audience, set budget/dates, select creative
Benefits of using platform-native tools to analyze social campaigns
identifies valuable/actionable metrics and you can use conversion-tracking pixels
Best native tools for FB performance insights?
FB Ads Manager and Audience Insights
DETAILED VERIFIED AND 100%
ACCURATE ANSWERS
Evangelist email marketing customers on the buyers journey
Retention
Social Media Benefits
Higher ROI and flexible creative content
Buyers Journey Stages - Social Media
Awareness and Interest
Main Roles of Social Media Marketer
Reporting Threats, Responding to Communities, Curating content, Influencer Outreach
Social media business account SET-UP best practices
Use a branded profile image, use CTA in cover photo
Importing pages into FB business account (which button)
Blue +Add button in pages
Making a Twitter Business Account
Add profile photo/bio and set it up as a standard account
Where to go when setting up LinkedIn Company Page
The Work button
,Steps to setting up and IG business account
connect to FB, settings, switch to business account, add company details
How to sustain a social media community
include a personal name in responses and use persuasive CTAs
Best practices when posting content on social platforms
include photos/videos and ensure relevancy
Sharing stories on social best practices
use mentions, use influencers
Posting videos on social best practices
capture/share live events, design for vertical view
Twitter best practices
use link shorteners for space, add geolocation
LinkedIn best practices
keep it professional, ask coworkers to share content
Regramming best practices
give credit, avoid editing original content
Effective snapchat elements
uses native filter options, includes website link
,Steps to set up a social media campaign
name campaign, set objective, define audience, develop creative
Steps to creating a paid promotion campaign on FB/IG
create new ad in manager account, set/name objective/campaign, define
audience/network/device, budgets/dates
Optimizing ad serving on FB/IG
Daily Unique Reach and Link Clicks to serve ads to more likely candidates
FB/IG: Collection Creative Format
Shows e-commerce products from site
FB/IG: Carousel Creative Format
shows multiple products in one ad unit
FB/IG: Lead Form Creative Format
Collects contact details
FB/IG: Canvas Creative Format
Provides a rich expandable mobile experience
Steps to creating Twitter paid promo campaign
name/objective, budgets/dates, creative/targeting, push live
Twitter Instream Pre-rolls?
ensures your ad plays before other's videos
, When you have a tight budget, which bid should you choose?
Maximum bid
When you don't want to micromanage your campaign, which bid should you choose?
Automatic bid
When you want to average out an average price per engagement, which bid should you
choose?
Target bid
Tips to enhance a Tweet
add image/video, attach a twitter card
Twitter audience targeting options?
conversation topics, follower lookalikes
Steps to creating a paid promo campaign on LinkedIn
select objective, target audience, set bid, push live
Steps to create a paid promotion on Snapchat
select objective, set audience, set budget/dates, select creative
Benefits of using platform-native tools to analyze social campaigns
identifies valuable/actionable metrics and you can use conversion-tracking pixels
Best native tools for FB performance insights?
FB Ads Manager and Audience Insights
