DMI Course Exam-QUESTIONS WITH
DETAILED VERIFIED AND 100%
ACCURATE ANSWERS
Monthly content reports can help keep you on top of your content marketing efforts.
What should be included in a monthly content report as part of a content audit? (2)
1. keyword density
2. topic ideas
3. most successful content
4. key metrics
most successful content and key metrics
You are developing a content calendar for the quarter. You have included the copy and
format that you are going to use, the theme, the date and the time the post is to be
published. What elements are you missing (2)
The platform and the creative
List the five steps of crawlability in the correct order, beginning with the first step.
1. Minimize site errors
2. Use redirects wisely
3. Submit an XML sitemap
4. Minimize duplicate pages
5. Check for indexed pages
When an ad enters a Google Ads bid auction, what factors help determine the order in
which it is served?
, max CPC bid of competitors and estimated CTR
what does criteo do
shows consumers ads for products they have recently viewed on the advertiser's website
(dynamic remarketing)
what does tubemogul do
uses audience profiles and aggregates video advertising inventory from a variety of sources
What are the dimensions of a leaderboard ad?
728x90
You are monitoring the performance of a display campaign using Google Ads and you
want to use the 'Modify columns' feature to customize the metrics that are available. What
column do you need to customize to add Clicks, Cost, and Avg. CPM to your campaign
report? (1)
1. Viewability
2. Attributes
3. Performance
4. Conversions
Performance
You need to gather data on the metrics and goals you have selected to evaluate the
effectiveness of a website. What is the best tool you can use to do this?
1. SERanking
2. Google Search Console
DETAILED VERIFIED AND 100%
ACCURATE ANSWERS
Monthly content reports can help keep you on top of your content marketing efforts.
What should be included in a monthly content report as part of a content audit? (2)
1. keyword density
2. topic ideas
3. most successful content
4. key metrics
most successful content and key metrics
You are developing a content calendar for the quarter. You have included the copy and
format that you are going to use, the theme, the date and the time the post is to be
published. What elements are you missing (2)
The platform and the creative
List the five steps of crawlability in the correct order, beginning with the first step.
1. Minimize site errors
2. Use redirects wisely
3. Submit an XML sitemap
4. Minimize duplicate pages
5. Check for indexed pages
When an ad enters a Google Ads bid auction, what factors help determine the order in
which it is served?
, max CPC bid of competitors and estimated CTR
what does criteo do
shows consumers ads for products they have recently viewed on the advertiser's website
(dynamic remarketing)
what does tubemogul do
uses audience profiles and aggregates video advertising inventory from a variety of sources
What are the dimensions of a leaderboard ad?
728x90
You are monitoring the performance of a display campaign using Google Ads and you
want to use the 'Modify columns' feature to customize the metrics that are available. What
column do you need to customize to add Clicks, Cost, and Avg. CPM to your campaign
report? (1)
1. Viewability
2. Attributes
3. Performance
4. Conversions
Performance
You need to gather data on the metrics and goals you have selected to evaluate the
effectiveness of a website. What is the best tool you can use to do this?
1. SERanking
2. Google Search Console
