DMI CERTIFICATION MEDIA STRATEGY
STUDY GUIDE-QUESTIONS WITH
DETAILED VERIFIED AND 100%
ACCURATE ANSWERS
User Experience (UX)
The overall experience of a person using a website rather than just the look of the site
search engine
A system that searches for in returns content in response to a web search query
App
an application downloaded by a user to a mobile device.
Ranking
The position which a particular site appears in the results of a web search
Online interaction has many advantages for consumers over traditional methods of
interacting which are some of the main advantages?
online (web/email/social) is accessible any time and online interaction is faster
When it comes to interacting with services online social media has changed customers
expectations what are some of the ways in which social media has influenced customers
expectations?
Social media reviews recommendations and testimonials influence their buying decisions and
customers expect to be able to interact with businesses on social media.
, Analytics
measures online metrics like web traffic leads conversions and sales
Business-to-business (B2B)
Business to business is a term to describe commercial transactions between businesses.
B2C (business-to-consumer)
Business to consumer is a term to describe commercial transactions between a business and a
consumer.
Content
Any form of media online that can be read watched or interacted with content commonly
referred to written material but can also include images and videos.
Digital marketing
Using digital channels such as email search etc. to promote or market products and services to
consumers and businesses.
E-commerce website
A website where products and services are sold
Traditional media examples
Radio/TV billboard print
Digital media examples
Email social media web/search
STUDY GUIDE-QUESTIONS WITH
DETAILED VERIFIED AND 100%
ACCURATE ANSWERS
User Experience (UX)
The overall experience of a person using a website rather than just the look of the site
search engine
A system that searches for in returns content in response to a web search query
App
an application downloaded by a user to a mobile device.
Ranking
The position which a particular site appears in the results of a web search
Online interaction has many advantages for consumers over traditional methods of
interacting which are some of the main advantages?
online (web/email/social) is accessible any time and online interaction is faster
When it comes to interacting with services online social media has changed customers
expectations what are some of the ways in which social media has influenced customers
expectations?
Social media reviews recommendations and testimonials influence their buying decisions and
customers expect to be able to interact with businesses on social media.
, Analytics
measures online metrics like web traffic leads conversions and sales
Business-to-business (B2B)
Business to business is a term to describe commercial transactions between businesses.
B2C (business-to-consumer)
Business to consumer is a term to describe commercial transactions between a business and a
consumer.
Content
Any form of media online that can be read watched or interacted with content commonly
referred to written material but can also include images and videos.
Digital marketing
Using digital channels such as email search etc. to promote or market products and services to
consumers and businesses.
E-commerce website
A website where products and services are sold
Traditional media examples
Radio/TV billboard print
Digital media examples
Email social media web/search
