DMI PRO QUESTIONS WITH DETAILED
VERIFIED AND 100% ACCURATE ANSWERS
Inbound Marketing
Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content
Outbound Marketing
Associated with traditional and digital marketing, uses volume and repetition to spread word of
existence, push strategy
Owned Media Example
Blog, Website, Social Media Account,
Paid Media Example
Display Ads, Social Media, Retargeting
Earned Media Example
Word of mouth promotion, reviews, and mentions
Direct Marketing
Mailings and brochures, flyers, and coupons
Broadcast Marketing
Product placement, program sponsorship, and cinema advertisement
Referral Marketing
Fidelity cards, word of mouth, and discounts for sponsorships
, Traditional Marketing characteristics
Outbound, one-to-many, mass, passive audience
Digital Marketing characteristics
Active audience, inbound, one-to-one, individual
3i principles
1. Initiate
2. Iterate
3. Integrate
What elements of a SMART objective are illustrated in the following statement?
In order to establish myself as a digital marketing expert, I will complete a diploma in
digital marketing.
Specific and Measurable
Audience Research
Survey tool, marketing research company, social media platform, behavior analytics
Social Listening
Hootsuite, hashtags, Tweetdeck, influencers
Social listening
identifies audiences interests
market research
VERIFIED AND 100% ACCURATE ANSWERS
Inbound Marketing
Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content
Outbound Marketing
Associated with traditional and digital marketing, uses volume and repetition to spread word of
existence, push strategy
Owned Media Example
Blog, Website, Social Media Account,
Paid Media Example
Display Ads, Social Media, Retargeting
Earned Media Example
Word of mouth promotion, reviews, and mentions
Direct Marketing
Mailings and brochures, flyers, and coupons
Broadcast Marketing
Product placement, program sponsorship, and cinema advertisement
Referral Marketing
Fidelity cards, word of mouth, and discounts for sponsorships
, Traditional Marketing characteristics
Outbound, one-to-many, mass, passive audience
Digital Marketing characteristics
Active audience, inbound, one-to-one, individual
3i principles
1. Initiate
2. Iterate
3. Integrate
What elements of a SMART objective are illustrated in the following statement?
In order to establish myself as a digital marketing expert, I will complete a diploma in
digital marketing.
Specific and Measurable
Audience Research
Survey tool, marketing research company, social media platform, behavior analytics
Social Listening
Hootsuite, hashtags, Tweetdeck, influencers
Social listening
identifies audiences interests
market research
