DMI QUESTIONS WITH DETAILED
VERIFIED AND 100% ACCURATE ANSWERS
Introduction to Digital Marketing
exam section 1
Outbound Characteristics
Push strategy
Uses volume and repetition to spread word of existence
Associated with traditional and digital marketing
Inbound Characteristics
Pull strategy
Attracts leads by providing helpful content
Closely aligned with digital marketing
Owned Media
website, blog, social media account
Paid Media
retargeting, display ads, social media ads
Earned Media
Mentions, word of mouth promotion, reviews
Direct Marketing
flyers, coupons, mailings and brochures
,Broadcast Marketing
program sponsorship, product placement, cinema advertisement
Referral Marketing
fidelity cards, word of mouth, discounts for sponsorships
Traditional Marketing
mass media, one to many, passive audience, outbound
Digital Marketing
Individual, one to one, active audience, inbound
Which DMI 3i principle is illustrated by applying your customer engagement learnings to
your digital marketing strategy?
Iterate
SEO
Increases the visibility and search ability of online assets
PPC
Drives interested audiences to a site
Social Media
creates visiblity and interactivity with an audience
Content Marketing
improves brand personality and likability
, What elements of a SMART objective are illustrated in the following statement?
In order to establish myself as a digital marketing expert, I will complete a diploma in
digital marketing.
Measurable
Specific
Demographics
social, geographical and financial
Behavioral
Retail experience, product use and adoption
Psychographics
Lifestyle, ideas and beliefs
Audience Research
Behaviour analytics, marketing research company, social media platform, survey too,
Social Listening
hashtags, hootsuite, tweetdeck, influencers
Behavior analytics
Gathers data around online user activity
Market research
Provides third-party analysis of specific topics
VERIFIED AND 100% ACCURATE ANSWERS
Introduction to Digital Marketing
exam section 1
Outbound Characteristics
Push strategy
Uses volume and repetition to spread word of existence
Associated with traditional and digital marketing
Inbound Characteristics
Pull strategy
Attracts leads by providing helpful content
Closely aligned with digital marketing
Owned Media
website, blog, social media account
Paid Media
retargeting, display ads, social media ads
Earned Media
Mentions, word of mouth promotion, reviews
Direct Marketing
flyers, coupons, mailings and brochures
,Broadcast Marketing
program sponsorship, product placement, cinema advertisement
Referral Marketing
fidelity cards, word of mouth, discounts for sponsorships
Traditional Marketing
mass media, one to many, passive audience, outbound
Digital Marketing
Individual, one to one, active audience, inbound
Which DMI 3i principle is illustrated by applying your customer engagement learnings to
your digital marketing strategy?
Iterate
SEO
Increases the visibility and search ability of online assets
PPC
Drives interested audiences to a site
Social Media
creates visiblity and interactivity with an audience
Content Marketing
improves brand personality and likability
, What elements of a SMART objective are illustrated in the following statement?
In order to establish myself as a digital marketing expert, I will complete a diploma in
digital marketing.
Measurable
Specific
Demographics
social, geographical and financial
Behavioral
Retail experience, product use and adoption
Psychographics
Lifestyle, ideas and beliefs
Audience Research
Behaviour analytics, marketing research company, social media platform, survey too,
Social Listening
hashtags, hootsuite, tweetdeck, influencers
Behavior analytics
Gathers data around online user activity
Market research
Provides third-party analysis of specific topics
