Interna onal Marke ng Exam 1 (Chapters 1-4)
Ques ons and answers Newest RATED A+ 2025/2026
UPDATED
Interna onal marke ng can be defined as:
A) the crea on of domes c processes that aim to enhance indigenous produc on and minimize
the need for imports.
B) the performance of business ac vi es to sell a company's goods and services for a profit in
more than one na on.
C) the implementa on of marke ng strategies to deal with the domes c economic climate to
improve the investments in home markets.
D) the exchange of goods and services between companies within the boundaries of a country.
E) designing of ac vi es to plan, price, promote, and direct the flow of a company's goods and
services to consumers or users in a single market. - Answers B) the performance of business
ac vi es to sell a company's goods and services for a profit in more than one na on.
Domes c marke ng differs from interna onal marke ng as domes c marke ng:
A) involves performance of business ac vi es across na onal borders.
B) fails to consider the poli cal, legal or economic issues of the marke ng environment.
C) involves business ac vi es like pricing, produc on and distribu on, aimed toward a single
market.
D) involves the task of adap ng and adjus ng to the uncontrollable geographic forces of the
marke ng environment.
E) involves development of strategies to adjust to the cultural differences that exist in the new
market. - Answers C) involves business ac vi es like pricing, produc on and distribu on,
aimed toward a single market.
,Which of the following would be considered an uncontrollable element in the foreign
environment?
A) Channels of distribu on
B) Research
C) Cultural forces
D) Promo on
E) Domes c economic climate - Answers C) Cultural forces
Which of the following is a domes c environment uncontrollable that can have a direct effect
on the success of a foreign venture?
A) Level of technology
B) Structure of distribu on
C) Economic climate
D) Cultural forces
E) Geography and Infrastructure - Answers C) Economic climate
Elements such as structure of distribu on and cultural forces are regarded as _____.
A) home country variables
B) foreign environment controllables
C) domes c environment uncontrollables
D) foreign environment uncontrollables
E) domes c environment controllables - Answers D) foreign environment uncontrollables
Which of the following uncontrollable elements is likely to have an adverse effect on a
company's compe ve posi on in foreign markets due to its influence on the company's
investment capabili es?
A) Availability of skilled workforce
, B) Cultural forces favoring economic growth
C) High level of technological exper se
D) Disturbed domes c economy
E) Provision of advanced infrastructure in foreign market - Answers D) Disturbed domes c
economy
When Rita Thomas' clothing company began to market its line of inexpensive co5on shirts in
Africa, it assumed that it would be able to use its television and print adver sing measures that
had worked very well in the United States and other countries. However, the company soon
learned that literacy rates and ability to access television in other areas of the world were not
comparable to the level prevalent in the home country. This pushed the company to think of
other promo onal measures that were not heavily dependent on literacy and technology. The
factors that created difficul es for Rita's company in this scenario can be regarded as:
A) internal marke ng controllables.
B) domes c environment controllables.
C) local environment uncontrollables.
D) foreign environment uncontrollables.
E) foreign environment controllables. - Answers D) foreign environment uncontrollables.
Allen's is a cosme cs company in the UK. When Allen's ventured into the Chinese market by
se9ng up a manufacturing plant in China, the ac vists in China rallied against the company
claiming that they are exploi ng the cheap labor available there. They demanded that the
manufacturing plant be closed down. Which of the following foreign environment
uncontrollables is posing a challenge to Allen's in the above scenario?
A) Sales measures
B) Compe ve forces
C) Marke ng concepts
D) Level of technology
E) Poli cal/legal forces - Answers E) Poli cal/legal forces
Ques ons and answers Newest RATED A+ 2025/2026
UPDATED
Interna onal marke ng can be defined as:
A) the crea on of domes c processes that aim to enhance indigenous produc on and minimize
the need for imports.
B) the performance of business ac vi es to sell a company's goods and services for a profit in
more than one na on.
C) the implementa on of marke ng strategies to deal with the domes c economic climate to
improve the investments in home markets.
D) the exchange of goods and services between companies within the boundaries of a country.
E) designing of ac vi es to plan, price, promote, and direct the flow of a company's goods and
services to consumers or users in a single market. - Answers B) the performance of business
ac vi es to sell a company's goods and services for a profit in more than one na on.
Domes c marke ng differs from interna onal marke ng as domes c marke ng:
A) involves performance of business ac vi es across na onal borders.
B) fails to consider the poli cal, legal or economic issues of the marke ng environment.
C) involves business ac vi es like pricing, produc on and distribu on, aimed toward a single
market.
D) involves the task of adap ng and adjus ng to the uncontrollable geographic forces of the
marke ng environment.
E) involves development of strategies to adjust to the cultural differences that exist in the new
market. - Answers C) involves business ac vi es like pricing, produc on and distribu on,
aimed toward a single market.
,Which of the following would be considered an uncontrollable element in the foreign
environment?
A) Channels of distribu on
B) Research
C) Cultural forces
D) Promo on
E) Domes c economic climate - Answers C) Cultural forces
Which of the following is a domes c environment uncontrollable that can have a direct effect
on the success of a foreign venture?
A) Level of technology
B) Structure of distribu on
C) Economic climate
D) Cultural forces
E) Geography and Infrastructure - Answers C) Economic climate
Elements such as structure of distribu on and cultural forces are regarded as _____.
A) home country variables
B) foreign environment controllables
C) domes c environment uncontrollables
D) foreign environment uncontrollables
E) domes c environment controllables - Answers D) foreign environment uncontrollables
Which of the following uncontrollable elements is likely to have an adverse effect on a
company's compe ve posi on in foreign markets due to its influence on the company's
investment capabili es?
A) Availability of skilled workforce
, B) Cultural forces favoring economic growth
C) High level of technological exper se
D) Disturbed domes c economy
E) Provision of advanced infrastructure in foreign market - Answers D) Disturbed domes c
economy
When Rita Thomas' clothing company began to market its line of inexpensive co5on shirts in
Africa, it assumed that it would be able to use its television and print adver sing measures that
had worked very well in the United States and other countries. However, the company soon
learned that literacy rates and ability to access television in other areas of the world were not
comparable to the level prevalent in the home country. This pushed the company to think of
other promo onal measures that were not heavily dependent on literacy and technology. The
factors that created difficul es for Rita's company in this scenario can be regarded as:
A) internal marke ng controllables.
B) domes c environment controllables.
C) local environment uncontrollables.
D) foreign environment uncontrollables.
E) foreign environment controllables. - Answers D) foreign environment uncontrollables.
Allen's is a cosme cs company in the UK. When Allen's ventured into the Chinese market by
se9ng up a manufacturing plant in China, the ac vists in China rallied against the company
claiming that they are exploi ng the cheap labor available there. They demanded that the
manufacturing plant be closed down. Which of the following foreign environment
uncontrollables is posing a challenge to Allen's in the above scenario?
A) Sales measures
B) Compe ve forces
C) Marke ng concepts
D) Level of technology
E) Poli cal/legal forces - Answers E) Poli cal/legal forces
