Test bank for consumer behaviour buying having and being canadian edition 7th edition 2024 by michael r solomon chapter · Exam (elaborations)

, CONTENTS



SECTIONY ONEY –YCONSUMERSY INY THEY MARKETPLACE
CHAPTERY 1:YANY INTRODUCTIONY TOY CONSUMERY BEHAVIOUR

SECTIONY TWOY –YCONSUMERSY ASY INDIVIDUALS
CHAPTERY 2:YPERCEPTION
CHAPTERY 3:YLEARNINGY ANDY MEMORY
YCHAPTERY 4:Y M OTIVATIONY ANDY AFFE

CTYCHAPTERY 5:YTHEY SELF
CHAPTERY 6:YPERSONALITY,YLIFESTYLES,YANDY VALUES

SECTIONY THREEY –YATTITUDEY CHANGEY ANDY DECISIONY MAKING
CHAPTERY 7:YATTITUDES
CHAPTERY 8:YATTITUDEY CHANGEY ANDY INTERACTIVEY COMMUNICATIONSY
CHAPTERY 9:YINDIVIDUALY DECISIONY MAKING
CHAPTERY 10:YBUYINGY ANDY DISPOSING

SECTIONY FOURY –YCONSUMERSY INY THEIRY SOCIALY ANDY CULTURALY SETTINGS
CHAPTERY 11:YGROUPY INFLUENCEY ANDY SOCIALY MEDIA
CHAPTERY 12:YINCOME,YSOCIALY CLASS,YANDY FAMILYY STRUCTUREYCHAPT
ERY 13:YSUBCULTURES
CHAPTERY 14:YCULTURALY INFLUENCESY ONY CONSUMERY BEHAVIOURYCHAP
TERY 15:YTHEY CREATIONY ANDY DIFFUSIONY OFY CULTURE

,ConsumerYBehaviour,Y7eY(Solomon)
ChapterY1Y AnYIntroductionYtoYConsumerYBehaviour

1) InYstudyingYconsumersYlikeYGail,YaYcollegeYstudent,YmarketersYoftenYfindYitYusefulYtoYlearnYth
eirYinterestsYinYmusicYorYclothing,YhowYtheyYspendYtheirYleisureYtime,YandYevenYtheirYattitudesYab
outYsocialYissues,YtoYbeYableYtoYcategorizeYconsumersYaccordingYtoYtheirYlifestyles.YThisYsortYofYi
nformationYisYcalled:
A) coreYvalues.
B) psychographics.
C) configurations.
D) physiognomies.
Answer:YB
Y

Type:YMC
PageYRef:Y
5YSkill:Y Application
Objective:Y L1-01YUnderstandYthatYconsumerYbehaviourYisYaYprocess.

2) TheYstudyYofYtheYprocessesYinvolvedYwhenYindividualsYorYgroupsYselect,Ypurchase,Yuse,Y
orYdisposeYofYproducts,Yservices,Yideas,YorYexperiencesYtoYsatisfyYneedsYandYdesiresYisYcalle
d:
A) marketYsegmentation.
B) relationshipYmarketing.
C) marketYresearch.
D) consumerYbehaviour.
Answer:Y D
Type:YMC
PageYRef:Y
3YSkill:YConcept
Objective:Y L1-01YUnderstandYthatYconsumerYbehaviourYisYaYprocess.

3) Tina,YaYsupervisorYofYdisplaysYforYSearsYCanada,YknowsYthatYattractiveYdisplaysYcanYgenera
teYadditionalYsalesYofYparticularYitems.YFromYaYmarketer'sYperspective,YthisYis:
A) aYpurchaseYissue.
B) aYpostpurchaseYissue.
C) merchandisingYcomplexity.
D) aYlossYleader
.
Answer:Y A
Type:YMC
PageYRef:Y
3YSkill:Y Application
Objective:Y L1-01YUnderstandYthatYconsumerYbehaviourYisYaYprocess.

, 4) JohnYisYtheYviceYpresidentYofYmarketingYforYaYlocalYtourYguideYcompany.YHeYisYconcernedYt
hatYhisYcustomersYareYnotYrecommendingYhisYcompanyYtoYtheirYfriends.YForYJohn,YthisYproblem
YisYa:

A) purchaseYissue.
B) demographicYproblem.
C) prepurchaseYissue.
D) postpurchaseYissue
.YAnswer:YD
Type:YMC
PageYRef:Y
3YSkill:Y Application
Objective:Y L1-01YUnderstandYthatYconsumerYbehaviourYisYaYprocess.

5) TheYexpandedYviewYofYtheYexchangeYthatYincludesYtheYissuesYthatYinfluenceYtheYconsum
erYbefore,Yduring,YandYafterYaYpurchaseYisYcalled:
A) theYvalue.
B) theYstrategicYfocus.
C) theYpre-sellYstrategy.
D) theYconsumptionYprocess
.YAnswer:YD
Type:YMC
PageYRef:Y
3YSkill:YConcept
Objective:Y L1-01YUnderstandYthatYconsumerYbehaviourYisYaYprocess.

6) ConsumerYbehaviourYasYaYdisciplineYdealsYmainlyYwithYwhatYhappensYatYtheYpointYofYpurcha
se.YAnswer:YFALSE
Type:YTF
PageYRef:Y
3YSkill:YConcept
Objective:Y L1-01YUnderstandYthatYconsumerYbehaviourYisYaYprocess.

7) TheYexpandedYviewYofYconsumerYbehaviourYrecognizesYthatYtheYconsumptionYprocessYinclud
esYissuesYthatYinfluenceYconsumersYbefore,Yduring,YandYafterYaYpurchaseYisYmade.
Answer:Y TRUE
Type:YTF
PageYRef:Y
3YSkill:YConcept
Objective:Y L1-01YUnderstandYthatYconsumerYbehaviourYisYaYprocess.