Digital Event Strategist UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Digital Event - CORRECT ANSWER An online event at a specific point in time, live, or
simulated live which engages a unique, targeted audience
Continuum of Digital - CORRECT ANSWER Webinar or webcast, live stream, virtual
event, hybrid event, perpetual digital commumity / online 365
90 days - CORRECT ANSWER Launch plan should include how comtent will be
accessed, by wh and for how long. On demand archiving is typically ----days. However, many
organizations are using digital platforms to deliver ongoing events and access to content
Webinar or Webcast - CORRECT ANSWER A live or recorded presentation broadcast
over the Internet. Typically uses streaming technology which broadcasts audio and/or video from
a single source to multiple participants
Backchannel - CORRECT ANSWER Audience members chatting between themselves
and with the speaker
Simulated Live / On Demand - CORRECT ANSWER A technique related to a webinar
and webcasting that is NOT considered a digital event in its own right
Simulated Live - CORRECT ANSWER The practice of streaming content captured
previously as though it were occurring live. Typically content is promoted as live. This type of
content is often integrated into a broader digital event experience. It is a subset of live stream.
On Demand - CORRECT ANSWER The practice of making previously recorded content
available when needed or required. It is not considered a digital event on its own, but often
integrated into a broader digital event or experience.
,Virtual Event - CORRECT ANSWER A live digital event that uses one of the 2D or 3D
virtual platforms often hosted in a virtual world combined with broadcast multimedia formats.
Event can be produced one-time only, or annually, or be combined with a perpetual digital
community or engagement. May or may not be at the same time as a F2F event.
Virtual Event - CORRECT ANSWER May include elements found in F2F events such as
trade shows or job fairs. Exhibitors create and staff virtual booths and include videos, PDFs and
chat with attendees.
2D / 3D Platforms - CORRECT ANSWER Technology platforms that are typically used to
create virtual events
2D Virtual Platform - CORRECT ANSWER A virtual platform that is similar to a
standard desktop user interface where the user points and clicks. Platform offers media streaming
(audio and video), on demand and chat features. Some platforms also have content capture,
content hosting and delivery including: registration, ecommerce, password protection, and
analytics. More and more these platforms are mucking social media experiences.
3D Virtual Platform - CORRECT ANSWER Serves as a virtual world where users assume
an avatar and explore the environment. Used often to explore convention centers, hotels, and
traditional meeting spaces, and untraditional environments. Some platforms are not intuitive and
have steep learning curves. Offer media streaming, on demand and chat features. This platform
was the dominant approach used in the early to mid 2000s
Hybrid Event - CORRECT ANSWER A live, F2F meeting that also provides some type of
digital/virtual component for a remote live audience. Often it includes satellite in-person
activities conducted remotely from the main F2F mtg (ie a conference in one location, with
extensions to local sales offices where customers can attend virtually while interacting live with
sales staff/peers).
Immersive Digital Environment or Community - CORRECT ANSWER Combines a
number of the digital experiences into one robust, online experience that persists year-round and
enables a wide variety of ongoing audience interactions. Interactions might include the
, availability of on demand content, webcasts, or hybrid events where there is a digital event
occurring in the community with a live event.
Technologies used to produce digital events - CORRECT ANSWER Video streaming,
video conferencing, content capture, web or online portals, hosting. They are NOT considered
digital events in their own right
Digital Event Strategist - CORRECT ANSWER A person who applies the knowledge,
skills, tools, and techniques, necessary to create an online engagement with one or more targeted
audiences, designed to meet specific objectives outlined by the organization.
Digital Event Strategist - CORRECT ANSWER Person who may oversee production of
the online engagement.
Professions aligned with Digital Event Strategy - CORRECT ANSWER Event/Meeting
Planning, Marketing, Instructional Design, Digital/online Media Design Mgmt, Media and
Publication Sales And Management
True - CORRECT ANSWER Digital Events are most effective when utilized as part of an
integrated marketing or training plan instead as stand alone activities.
True - CORRECT ANSWER Applying the knowledge, tools and techniques "good
practice" is not enough. Digital Event Strategist must possess the following characteristics:
knowledge, Performance, Personal
Knowledge - CORRECT ANSWER This refers to what the Digital Event Strategist knows
about the discipline of digital event strategy, as well as the organization's strategic plan,
objectives, operational models and target audiences.
Performance - CORRECT ANSWER Refers to what the digital event strategist is able to
do or accomplish while applying the DES kmowledge
ACTUAL Exam Questions and CORRECT
Answers
Digital Event - CORRECT ANSWER An online event at a specific point in time, live, or
simulated live which engages a unique, targeted audience
Continuum of Digital - CORRECT ANSWER Webinar or webcast, live stream, virtual
event, hybrid event, perpetual digital commumity / online 365
90 days - CORRECT ANSWER Launch plan should include how comtent will be
accessed, by wh and for how long. On demand archiving is typically ----days. However, many
organizations are using digital platforms to deliver ongoing events and access to content
Webinar or Webcast - CORRECT ANSWER A live or recorded presentation broadcast
over the Internet. Typically uses streaming technology which broadcasts audio and/or video from
a single source to multiple participants
Backchannel - CORRECT ANSWER Audience members chatting between themselves
and with the speaker
Simulated Live / On Demand - CORRECT ANSWER A technique related to a webinar
and webcasting that is NOT considered a digital event in its own right
Simulated Live - CORRECT ANSWER The practice of streaming content captured
previously as though it were occurring live. Typically content is promoted as live. This type of
content is often integrated into a broader digital event experience. It is a subset of live stream.
On Demand - CORRECT ANSWER The practice of making previously recorded content
available when needed or required. It is not considered a digital event on its own, but often
integrated into a broader digital event or experience.
,Virtual Event - CORRECT ANSWER A live digital event that uses one of the 2D or 3D
virtual platforms often hosted in a virtual world combined with broadcast multimedia formats.
Event can be produced one-time only, or annually, or be combined with a perpetual digital
community or engagement. May or may not be at the same time as a F2F event.
Virtual Event - CORRECT ANSWER May include elements found in F2F events such as
trade shows or job fairs. Exhibitors create and staff virtual booths and include videos, PDFs and
chat with attendees.
2D / 3D Platforms - CORRECT ANSWER Technology platforms that are typically used to
create virtual events
2D Virtual Platform - CORRECT ANSWER A virtual platform that is similar to a
standard desktop user interface where the user points and clicks. Platform offers media streaming
(audio and video), on demand and chat features. Some platforms also have content capture,
content hosting and delivery including: registration, ecommerce, password protection, and
analytics. More and more these platforms are mucking social media experiences.
3D Virtual Platform - CORRECT ANSWER Serves as a virtual world where users assume
an avatar and explore the environment. Used often to explore convention centers, hotels, and
traditional meeting spaces, and untraditional environments. Some platforms are not intuitive and
have steep learning curves. Offer media streaming, on demand and chat features. This platform
was the dominant approach used in the early to mid 2000s
Hybrid Event - CORRECT ANSWER A live, F2F meeting that also provides some type of
digital/virtual component for a remote live audience. Often it includes satellite in-person
activities conducted remotely from the main F2F mtg (ie a conference in one location, with
extensions to local sales offices where customers can attend virtually while interacting live with
sales staff/peers).
Immersive Digital Environment or Community - CORRECT ANSWER Combines a
number of the digital experiences into one robust, online experience that persists year-round and
enables a wide variety of ongoing audience interactions. Interactions might include the
, availability of on demand content, webcasts, or hybrid events where there is a digital event
occurring in the community with a live event.
Technologies used to produce digital events - CORRECT ANSWER Video streaming,
video conferencing, content capture, web or online portals, hosting. They are NOT considered
digital events in their own right
Digital Event Strategist - CORRECT ANSWER A person who applies the knowledge,
skills, tools, and techniques, necessary to create an online engagement with one or more targeted
audiences, designed to meet specific objectives outlined by the organization.
Digital Event Strategist - CORRECT ANSWER Person who may oversee production of
the online engagement.
Professions aligned with Digital Event Strategy - CORRECT ANSWER Event/Meeting
Planning, Marketing, Instructional Design, Digital/online Media Design Mgmt, Media and
Publication Sales And Management
True - CORRECT ANSWER Digital Events are most effective when utilized as part of an
integrated marketing or training plan instead as stand alone activities.
True - CORRECT ANSWER Applying the knowledge, tools and techniques "good
practice" is not enough. Digital Event Strategist must possess the following characteristics:
knowledge, Performance, Personal
Knowledge - CORRECT ANSWER This refers to what the Digital Event Strategist knows
about the discipline of digital event strategy, as well as the organization's strategic plan,
objectives, operational models and target audiences.
Performance - CORRECT ANSWER Refers to what the digital event strategist is able to
do or accomplish while applying the DES kmowledge
