COLLEGE, CUNY – BPL 5100 || 2025/2026
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Q1.
In the GLO-BUS simulation, a company’s overall performance score is primarily determined by:
A. Profitability only
B. Weighted average of EPS, ROE, stock price, credit rating, and image rating
C. Global market share in each region
D. Corporate social responsibility initiatives
Answer: B. The performance score is a composite measure based on the weighted average of
EPS, ROE, stock price, credit rating, and image rating, making it multidimensional rather than
focused on profitability alone.
Q2.
Which of the following strategies is most effective for achieving a strong competitive advantage
in GLO-BUS?
A. Continuously lowering prices regardless of cost implications
B. Pursuing differentiation through product quality, brand image, and tech features
C. Maximizing plant capacity without regard to demand forecasts
D. Cutting marketing budgets to improve short-term profitability
Answer: B. Differentiation through quality, branding, and technology ensures long-term
sustainable advantage, while simply cutting prices or costs may hurt competitiveness and brand
perception.
Q3.
In GLO-BUS, corporate social responsibility (CSR) expenditures (such as recycling, green
initiatives, and workforce diversity) most directly affect:
A. Stock price only
,B. Market share in Asia-Pacific only
C. Image rating and stakeholder perception
D. Earnings per share (EPS)
Answer: C. CSR expenditures improve a company’s image rating, which enhances brand equity
and indirectly influences demand and competitiveness globally.
Q4.
What is the most important reason to monitor the company’s credit rating in GLO-BUS?
A. It influences the ability to raise debt and affects interest rates.
B. It directly increases sales revenue.
C. It reduces marketing expenses.
D. It is unrelated to company performance.
Answer: A. Credit rating reflects financial stability; a stronger rating lowers borrowing costs and
signals confidence to investors.
Q5.
When deciding on plant expansion in GLO-BUS, which factor is most critical for long-term
profitability?
A. Current stock price trends
B. Forecasted global demand growth by region
C. CSR spending allocations
D. Competitor advertising budgets
Answer: B. Capacity expansion must align with projected demand in each region, otherwise
overcapacity increases costs and reduces returns.
Q6.
Why is it risky to overemphasize market share growth in GLO-BUS without considering
profitability?
A. Market share is not reported in the simulation
B. Increasing share may require aggressive price cuts that erode EPS and stock price
C. Regulators will penalize companies with very high share
D. It automatically reduces credit rating
, Answer: B. A focus solely on market share often leads to unsustainable pricing strategies,
reducing profitability and weakening investor returns.
Q7.
Which decision most directly influences image rating in the simulation?
A. Reducing interest-bearing debt
B. CSR expenditures, celebrity endorsements, and product quality
C. Cutting labor costs
D. Using financial hedging strategies
Answer: B. Image rating reflects brand perception, which is shaped by CSR, endorsements, and
superior quality features.
Q8.
If a company chooses a “low-cost leadership” strategy in GLO-BUS, which of the following
actions is most consistent?
A. Heavy investment in premium materials and celebrity endorsements
B. Expanding plant capacity to achieve economies of scale and reducing SG&A
C. Keeping capacity minimal to limit risks
D. Prioritizing CSR spending over R&D
Answer: B. Low-cost strategy relies on economies of scale and operational efficiency, reducing
per-unit costs while maintaining competitive pricing.
Q9.
Which financial measure in GLO-BUS is most directly tied to shareholder expectations and
investor confidence?
A. Return on Equity (ROE)
B. Labor productivity
C. Regional market share
D. Brand advertising spending
Answer: A. ROE is a key indicator of how efficiently shareholder investments generate returns,
directly influencing investor confidence.