ADMN 400 Study Plan – Marketing, Segmentation, and
Business Environment
Description:
This study plan compiles ADMN 400 exam questions with correct answers, focusing
on marketing mix, segmentation, and external environments. Key areas include
geographic and demographic segmentation, relationship marketing, public
relations, and product differentiation. A concise yet complete resource for exam
success.
A retail store increases its hours of operation so that it is open from 9:00 a.m. until
9:00 p.m. Monday through Friday, and 9:00 a.m. until 6:00 p.m. on Saturday and
Sunday. Which form of utility does this represent? - answer✔✔Time In response
to growing consumer demand for environmentally friendly products, a retailer of
men's clothing offers a selection of vegan and leather-free footwear and carries only
items that meet a strict set of environmental standards. This would BEST reflect
which element of the company's external environment? - answer✔✔Sociocultural
environment Exciting Electronics, Inc. provides options for its customers. Its products
can be purchased online or at retail stores. What is Exciting Electronics providing? -
1
Page
, answer✔✔Place utility For every $100 Jason spends each month on groceries at
his favorite store, he receives 10 cents off a gallon of gas, so Jason often will drive
out of his way to shop at this store. This is an example of ________. -
answer✔✔Relationship marketing A company stops using a celebrity in its ads
because he was reported to have made offensive racial comments. This is an
example of how the ________ environment affects marketing. -
answer✔✔Sociocultural All cell phone companies have similar products, so their
advertising focuses on convincing potential customers of the benefits their products
offer. What are these companies facing? - answer✔✔Brand competition The
element of the marketing mix that includes personal selling, publicity and public
relations, and direct or interactive marketing is _______. - answer✔✔Promotion
The marketing mix is comprised of which four basic components? -
answer✔✔Product, pricing, place, and promotion Inventory control and
transportation options are part of which of the four "Ps" of marketing? -
answer✔✔Place Custom Cosmetics is offering a free gift with any purchase of $25
or more. This is an example of ________. - answer✔✔Sales promotion Employees
of Magnificent Manufacturing are spending the weekend restoring a home for a local
family in need. The company and some of its vendors have provided all the necessary
materials and company employees will make the repairs. Magnificent Manufacturing
has written a news release and sent it to the local television stations and
2
newspapers. This is an example of ________. - answer✔✔Public relations A
Page
Business Environment
Description:
This study plan compiles ADMN 400 exam questions with correct answers, focusing
on marketing mix, segmentation, and external environments. Key areas include
geographic and demographic segmentation, relationship marketing, public
relations, and product differentiation. A concise yet complete resource for exam
success.
A retail store increases its hours of operation so that it is open from 9:00 a.m. until
9:00 p.m. Monday through Friday, and 9:00 a.m. until 6:00 p.m. on Saturday and
Sunday. Which form of utility does this represent? - answer✔✔Time In response
to growing consumer demand for environmentally friendly products, a retailer of
men's clothing offers a selection of vegan and leather-free footwear and carries only
items that meet a strict set of environmental standards. This would BEST reflect
which element of the company's external environment? - answer✔✔Sociocultural
environment Exciting Electronics, Inc. provides options for its customers. Its products
can be purchased online or at retail stores. What is Exciting Electronics providing? -
1
Page
, answer✔✔Place utility For every $100 Jason spends each month on groceries at
his favorite store, he receives 10 cents off a gallon of gas, so Jason often will drive
out of his way to shop at this store. This is an example of ________. -
answer✔✔Relationship marketing A company stops using a celebrity in its ads
because he was reported to have made offensive racial comments. This is an
example of how the ________ environment affects marketing. -
answer✔✔Sociocultural All cell phone companies have similar products, so their
advertising focuses on convincing potential customers of the benefits their products
offer. What are these companies facing? - answer✔✔Brand competition The
element of the marketing mix that includes personal selling, publicity and public
relations, and direct or interactive marketing is _______. - answer✔✔Promotion
The marketing mix is comprised of which four basic components? -
answer✔✔Product, pricing, place, and promotion Inventory control and
transportation options are part of which of the four "Ps" of marketing? -
answer✔✔Place Custom Cosmetics is offering a free gift with any purchase of $25
or more. This is an example of ________. - answer✔✔Sales promotion Employees
of Magnificent Manufacturing are spending the weekend restoring a home for a local
family in need. The company and some of its vendors have provided all the necessary
materials and company employees will make the repairs. Magnificent Manufacturing
has written a news release and sent it to the local television stations and
2
newspapers. This is an example of ________. - answer✔✔Public relations A
Page
