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Section 1: UHC Culture & Compliance (Q1-20)
1. What is the primary mission of UHC Events?
ANSWER ✓ To connect with members, providers, and communities in a meaningful
way, providing education, building brand loyalty, and supporting health and well-being
initiatives.
2. What is the most critical compliance rule for any UHC event?
ANSWER ✓ Strictly adhering to all applicable laws and regulations, including but not
limited to Anti-Kickback Statutes, HIPAA, and CMS (Centers for Medicare & Medicaid
Services) marketing guidelines.
3. What must you always do before representing UHC at an event?
ANSWER ✓ Complete all required compliance and ethics training and secure proper
approval for the event from the designated business leader and compliance officer.
4. How should you handle a member's personal health information (PHI) at an
event?
, ANSWER ✓ PHI must be protected at all times. Do not discuss health information in
public areas. Use secure methods for any data collection and ensure it is only used for
its intended, approved purpose.
5. What is the purpose of a Briefing Document for an event?
ANSWER ✓ To ensure all event staff and executives are aligned on the event's goals,
key messages, logistics, compliance protocols, and roles and responsibilities.
6. What is UHC's stance on gifts and incentives for Medicare/Medicaid members?
ANSWER ✓ Governed by strict CMS rules. Generally, gifts of nominal value ($15-$25 per
item, with a $75 annual limit) may be permissible for educational events, but they must
be pre-approved by compliance and cannot be cash or cash-equivalent.
7. Who is ultimately responsible for compliance at a UHC event?
ANSWER ✓ While everyone shares responsibility, the Event Lead or designated Event
Manager holds ultimate accountability for ensuring the event follows all rules.
8. What should you do if you witness a potential compliance violation at an event?
ANSWER ✓ Report it immediately to the Event Lead, your manager, or through the UHC
Ethics Helpline.
9. What is the key principle behind the Anti-Kickback Statute?
ANSWER ✓ It prohibits offering, paying, soliciting, or receiving anything of value to
induce or reward referrals of items or services reimbursed by federal healthcare
programs.
10. Why is it important to use pre-approved marketing materials at events?
ANSWER ✓ To ensure all messaging is accurate, compliant with regulatory standards,
and consistent with the UHC brand.
, 11. What does "brand ambassadorship" mean at a UHC event?
ANSWER ✓ It means every staff member represents the UHC values—professionalism,
integrity, empathy, and a commitment to helping people live healthier lives.
12. Can you promise a specific health outcome to an event attendee?
ANSWER ✓ No. You can discuss the potential benefits of a plan or program, but you
cannot guarantee a specific medical or financial result.
13. How do you handle a question from an attendee that you don't know the
answer to?
ANSWER ✓ Be honest. Say, "That's a great question. I don't have the answer for you
right now, but let me find someone who does." Then follow up with a subject matter
expert.
14. What is the purpose of a post-event debrief?
ANSWER ✓ To evaluate the event's success against its goals, document lessons learned,
identify what went well and what can be improved, and calculate ROI.
15. What is a "Scope of Work" (SOW) used for?
ANSWER ✓ To define the deliverables, timelines, responsibilities, and costs for vendors
and internal stakeholders, ensuring everyone is aligned.
16. What is the first step in the event planning process?
ANSWER ✓ Defining the event's purpose and SMART goals (Specific, Measurable,
Achievable, Relevant, Time-bound).
17. What is a crucial step in managing event vendors?