LVMH CERTIFICATION EXAM 2025
QUESTIONS AND ANSWERS
Which of these Maisons is the oldest? - ANS CHAUMET
What are the key drivers for Selective Retailing Maisons? - ANS Constant innovation
Personalization of relationships
Transforming shopping in a unique experience
Which Fashion House within the Group was founded in 1846? - ANS LOEWE
How many stores does LVMH manage? - ANS More than 6,000 stores
LVMH Operating Model has six pillars. Which one is not correct? - ANS Centralized
Organization
How many employees work at LVMH and how many are women? - ANS 213,000 employees
out of which 71% are women
How many Maisons are part of the LVMH Group? - ANS More than 75
Which business sector at LVMH generated the highest share of revenues in 2023? -
ANS Fashion and Leather goods
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@COPYRIGHT THESTAR 2025/2026
, Which Maison of the Perfumes & Cosmetics division is the oldest? - ANS Officine Universelle
Buly
Which is the oldest wine estate and youngest brand in the Wines & Spirits division? -
ANS Domaine des Lambrays (oldest) & Eminente (youngest)
What are the main characteristics of the Luxury Industry, and what makes this sector unique? -
ANS Main Characteristics:
Rarity: Luxury products are often rare.
Quality: Luxury products are designed with high quality and craftsmanship.
Price: Luxury products are often expensive and can be perceived as status symbols.
Exclusivity: Luxury brands are often exclusive, and customization can be an advantage over
mainstream brands.
Heritage: Luxury brands can create associations with dream values like authenticity and
credibility.
Brand identity: Luxury brands often have a strong brand identity and image.
Customer service: Luxury brands often offer exceptional customer service.
What makes LVMH unique:
Creativity and innovation
Acquisition strategy
LVMH has a history of acquiring well-regarded brands instead of starting from scratch.
Quality
LVMH's Maisons, or brands, are known for their high standards and attention to detail, and
they strive to continually improve their products and services.
Diversification
LVMH is the only luxury group that operates in all five major sectors of the luxury market:
fashion, leather goods, wines and spirits, perfumes and cosmetics, and watches and jewelry.
Geographic footprint
LVMH's business activities are well-balanced and spread out geographically, which helps the
2
company withstand economic changes.
Page
@COPYRIGHT THESTAR 2025/2026
QUESTIONS AND ANSWERS
Which of these Maisons is the oldest? - ANS CHAUMET
What are the key drivers for Selective Retailing Maisons? - ANS Constant innovation
Personalization of relationships
Transforming shopping in a unique experience
Which Fashion House within the Group was founded in 1846? - ANS LOEWE
How many stores does LVMH manage? - ANS More than 6,000 stores
LVMH Operating Model has six pillars. Which one is not correct? - ANS Centralized
Organization
How many employees work at LVMH and how many are women? - ANS 213,000 employees
out of which 71% are women
How many Maisons are part of the LVMH Group? - ANS More than 75
Which business sector at LVMH generated the highest share of revenues in 2023? -
ANS Fashion and Leather goods
1
Page
@COPYRIGHT THESTAR 2025/2026
, Which Maison of the Perfumes & Cosmetics division is the oldest? - ANS Officine Universelle
Buly
Which is the oldest wine estate and youngest brand in the Wines & Spirits division? -
ANS Domaine des Lambrays (oldest) & Eminente (youngest)
What are the main characteristics of the Luxury Industry, and what makes this sector unique? -
ANS Main Characteristics:
Rarity: Luxury products are often rare.
Quality: Luxury products are designed with high quality and craftsmanship.
Price: Luxury products are often expensive and can be perceived as status symbols.
Exclusivity: Luxury brands are often exclusive, and customization can be an advantage over
mainstream brands.
Heritage: Luxury brands can create associations with dream values like authenticity and
credibility.
Brand identity: Luxury brands often have a strong brand identity and image.
Customer service: Luxury brands often offer exceptional customer service.
What makes LVMH unique:
Creativity and innovation
Acquisition strategy
LVMH has a history of acquiring well-regarded brands instead of starting from scratch.
Quality
LVMH's Maisons, or brands, are known for their high standards and attention to detail, and
they strive to continually improve their products and services.
Diversification
LVMH is the only luxury group that operates in all five major sectors of the luxury market:
fashion, leather goods, wines and spirits, perfumes and cosmetics, and watches and jewelry.
Geographic footprint
LVMH's business activities are well-balanced and spread out geographically, which helps the
2
company withstand economic changes.
Page
@COPYRIGHT THESTAR 2025/2026
