MACS 130 Final Exam Questions And
Answers With Verified Solutions 100%
Correct Latest Update.
Representation - ANSWER The production or construction of ideas or images in a
communicative form; the depiction through language of an idea, event, person, or institution
Signified - ANSWER Mental concept of what is referred to as
Signifier - ANSWER The physical form of the sign (symbols / words)
Semiotics - ANSWER The study of signs and sign systmes and the ways in which
they create meaning
Symbol - ANSWER A sign that bears no direct resemblance to what is signifies
(words). Communication based on exchange of systems of symbols
Intertextuality - ANSWER The meaning we make of one text depends on the
meanings we have drawn from other sets of signs we have encountered
Polysemic - ANSWER Idea that sign can have multiple meanings. Dependent on
the context.
Indeterminacy of Representation - ANSWER Multiple ways of representing an
object/event/action, no necessary correspondence between the meaning encoding and that
decoded by receiver
Denotative meaning - ANSWER Explicit, literal meaning of a communication
Connotative meaning - ANSWER Implicit, suggesting, implying. Implied meaning
The encoding / decoding model - ANSWER combines models to recognize that
media texts are created to deliver specific messages and that individuals actively interpret
these messages
Agency and structure - ANSWER -agency: the capacity of individuals act
independently and make their own free choices
-structure: recurrent patterns which influence or limit choices
Literary criticism - ANSWER the study and interpretation of texts. Different ways it
texts can be understood
Structuralism - ANSWER How the formal elements of a linguistic / social system
limit or determine agency of individuals in the system
Post structuralism - ANSWER A critique of the idea that a consistent structure to
texts exists. Process of encoding somehow fixes or solidifies meaning for the decoder
Discourse analysis - ANSWER All forms of text and talk about a particular topic or
field of activity
Answers With Verified Solutions 100%
Correct Latest Update.
Representation - ANSWER The production or construction of ideas or images in a
communicative form; the depiction through language of an idea, event, person, or institution
Signified - ANSWER Mental concept of what is referred to as
Signifier - ANSWER The physical form of the sign (symbols / words)
Semiotics - ANSWER The study of signs and sign systmes and the ways in which
they create meaning
Symbol - ANSWER A sign that bears no direct resemblance to what is signifies
(words). Communication based on exchange of systems of symbols
Intertextuality - ANSWER The meaning we make of one text depends on the
meanings we have drawn from other sets of signs we have encountered
Polysemic - ANSWER Idea that sign can have multiple meanings. Dependent on
the context.
Indeterminacy of Representation - ANSWER Multiple ways of representing an
object/event/action, no necessary correspondence between the meaning encoding and that
decoded by receiver
Denotative meaning - ANSWER Explicit, literal meaning of a communication
Connotative meaning - ANSWER Implicit, suggesting, implying. Implied meaning
The encoding / decoding model - ANSWER combines models to recognize that
media texts are created to deliver specific messages and that individuals actively interpret
these messages
Agency and structure - ANSWER -agency: the capacity of individuals act
independently and make their own free choices
-structure: recurrent patterns which influence or limit choices
Literary criticism - ANSWER the study and interpretation of texts. Different ways it
texts can be understood
Structuralism - ANSWER How the formal elements of a linguistic / social system
limit or determine agency of individuals in the system
Post structuralism - ANSWER A critique of the idea that a consistent structure to
texts exists. Process of encoding somehow fixes or solidifies meaning for the decoder
Discourse analysis - ANSWER All forms of text and talk about a particular topic or
field of activity
