MNG3701
ASSIGNMENT 2 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 19 SEPTEMBER 2025
, Clicks Group Limited: Strategic Analysis Essay
Introduction
This essay employs strategic frameworks Resource-Based View (RBV), business-level
strategy analysis, Four-Corner competitor assessment, and macro-environmental
(PESTEL) analysis to evaluate Clicks Group Limited. Using Clicks’ Integrated Annual
Report for the year ending 31 August 2024, the essay analyses internal capabilities, the
strategic positioning of Clicks, the competitive dynamics with Dis-Chem, and external
environmental factors influencing the business. The analysis concludes with insights on
how these strategic elements interplay to shape Clicks’ future trajectory.
Body
1. Resource-Based View (RBV) Analysis
The RBV framework considers whether a firm’s resources are Valuable, Rare,
Inimitable, and Organisationally supported (VRIO).
Tangible (Manufactured) Resources
Clicks has a formidable physical footprint: 1 002 stores, including The Body Shop and
Sorbet salons, 720 pharmacies, 206 clinics, and eight distribution centres across
five provinces Clicks Group. Such infrastructure provides scale, accessibility, and
convenience.
Intellectual Capital
Clicks’ intellectual resources include strong brand equity for multiple retail brands,
private-label product ranges, and one of South Africa’s largest loyalty programmes—
Clicks ClubCard with 11.8 million members Clicks Group+1. These differentiate
offerings from competitors.
ASSIGNMENT 2 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 19 SEPTEMBER 2025
, Clicks Group Limited: Strategic Analysis Essay
Introduction
This essay employs strategic frameworks Resource-Based View (RBV), business-level
strategy analysis, Four-Corner competitor assessment, and macro-environmental
(PESTEL) analysis to evaluate Clicks Group Limited. Using Clicks’ Integrated Annual
Report for the year ending 31 August 2024, the essay analyses internal capabilities, the
strategic positioning of Clicks, the competitive dynamics with Dis-Chem, and external
environmental factors influencing the business. The analysis concludes with insights on
how these strategic elements interplay to shape Clicks’ future trajectory.
Body
1. Resource-Based View (RBV) Analysis
The RBV framework considers whether a firm’s resources are Valuable, Rare,
Inimitable, and Organisationally supported (VRIO).
Tangible (Manufactured) Resources
Clicks has a formidable physical footprint: 1 002 stores, including The Body Shop and
Sorbet salons, 720 pharmacies, 206 clinics, and eight distribution centres across
five provinces Clicks Group. Such infrastructure provides scale, accessibility, and
convenience.
Intellectual Capital
Clicks’ intellectual resources include strong brand equity for multiple retail brands,
private-label product ranges, and one of South Africa’s largest loyalty programmes—
Clicks ClubCard with 11.8 million members Clicks Group+1. These differentiate
offerings from competitors.
