MKTG 482 FLURRY LATEST
EXAM
3 types of research design - ANSWERS-exploratory, descriptive, causal
exploratory research - ANSWERS-is unstructured, informal research
usually conducted at the outset of research projects.
it is usually conducted when the researcher does not know much about
the problem
uses of exploratory research - ANSWERS-Gain background information
Define terms
Clarify problems and hypothesis
Establish research priorities
exploratory research methods - ANSWERS-secondary data analysis,
experience surveys, case analysis, focus groups
secondary data analysis - ANSWERS-the process of searching for
interpreting existing information relevant to the research topic
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, MKTG 482 FLURRY LATEST
EXAM
experience surveys - ANSWERS-refers to gathering information from
those knowledgeable on the issues relevant to the research problem
key-informant technique - ANSWERS-gathering information from those
thought to be knowledgeable on the issues relevant to the problem
lead-user survey - ANSWERS-used to acquire information from lead
users of a new technology
case analysis - ANSWERS-a review of available information about a
former situation(s) that has some similarities to the current research
problem
focus group - ANSWERS-small groups brought together and guided by
a moderator through an unstructured, spontaneous discussion for the
purpose of gaining information relevant to the research problem
descriptive research - ANSWERS-is undertaken to describe answers to
questions of who, what, where, when, and how
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EXAM
3 types of research design - ANSWERS-exploratory, descriptive, causal
exploratory research - ANSWERS-is unstructured, informal research
usually conducted at the outset of research projects.
it is usually conducted when the researcher does not know much about
the problem
uses of exploratory research - ANSWERS-Gain background information
Define terms
Clarify problems and hypothesis
Establish research priorities
exploratory research methods - ANSWERS-secondary data analysis,
experience surveys, case analysis, focus groups
secondary data analysis - ANSWERS-the process of searching for
interpreting existing information relevant to the research topic
END OF
PAGE
1
, MKTG 482 FLURRY LATEST
EXAM
experience surveys - ANSWERS-refers to gathering information from
those knowledgeable on the issues relevant to the research problem
key-informant technique - ANSWERS-gathering information from those
thought to be knowledgeable on the issues relevant to the problem
lead-user survey - ANSWERS-used to acquire information from lead
users of a new technology
case analysis - ANSWERS-a review of available information about a
former situation(s) that has some similarities to the current research
problem
focus group - ANSWERS-small groups brought together and guided by
a moderator through an unstructured, spontaneous discussion for the
purpose of gaining information relevant to the research problem
descriptive research - ANSWERS-is undertaken to describe answers to
questions of who, what, where, when, and how
END OF
PAGE
2
