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1. Although Kurt Lewin is credited with creating the Identify events that pro-
foundation for applied social psychology, it took foundly shook people's
some time for this branch of psychology to really sense of security and con-
take off. What factors/events led to an initial pub- fidence in their under-
lic interest in applied social psychology, and what standing of the world/oth-
factors/events stalled its "taking off" for over two ers (e.g., World War II,
decades? genocide, social revolution).
Identify perceptions about
psychology's being a "soft"
science.
2. inductive reasoning A type of logic in which gen-
eralizations are based on a
large number of specific ob-
servations.
3. deductive reasoning reasoning in which a conclu-
sion is reached by stating a
general principle and then
applying that principle to a
specific case (The sun ris-
es every morning; therefore,
the sun will rise on Tuesday
morning.)
4. inductive reasoning example I saw him leaving the scene
of the crime, therefore, he
must have committed it.
5. deductive reasoning example The sun rises every morning;
therefore, the sun will rise on
Tuesday morning.
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6. Scientific Process process by which scien-
tists formulate a hypothe-
sis, gather data by obser-
vation and experimentation,
and come to a conclusion
7. cognitive dissonance theory the theory that we act to re-
duce the discomfort we feel
when two of our thoughts
are inconsistent
8. In a situation where you tell a lie with very little exter- convince yourself you were
nal justification, according to cognitive dissonance not really lying by changing
theory, you are most likely to your opinion regarding what
you did lie about
9. The first step of the scientific process is Observation
10. Although social psychologists focus primarily on so- of the role of personal deter-
cial influences on people, they must also always be minants of behaviour
aware
11. The theory of planned behaviour allowed re- Organization
searchers to better understand conflicting results
from prior research. This served which function of a
theory?
12. According to the textbook, decisions about whether Merit and Freedom of
to implement affirmative-action programs frequent- choice
ly involve a clash between which two personal val-
ues?
13.
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In arguing that American psychology should be- observes that the American
come less American, Arnett (2008) population represents only
about 5 percent of the world
population
14. Not all social influence is direct or deliberate. Which A student is exposed to new
of the following scenarios is the best example of ideas in his courses and re-
more indirect or subtle social influence? thinks his original attitudes.
15. What feature of applied social psychology in particu- Design of intervention
lar sets it off from its parent field, social psychology? strategies
16. According to the text, which of the following is an im- Skepticism
portant value that guides scientists in their research?
17. Basic social psychology is defined as the scientific thoughts, feelings, and be-
study of the way people's ________ are influenced by haviour; real or imagined
the ________ presence of other people.
18. Professor Swenson is interested in university stu- Naturalistic observation
dents' reactions to the death of a popular rock star.
For two weeks Professor Swenson spends one hour
a day in a popular cafeteria, inconspicuously listen-
ing to students, joining in their conversations when
the topic of the dead rock star comes up, and record-
ing what the students have to say. Professor Swen-
son is conducting
19. Which of the following is a strong advantage of sur- Surveys allow researchers to
veys over other research methods? determine the relationship
between variables.
20. an archival analysis method
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A researcher is interested in how enemies are de-
picted in times of international conflict. He watches
old films and newsreels from World War II in which
enemy soldiers are depicted as crazed, vicious killers
who enjoy torturing people. The researcher is using
21. Which of the following correlations shows the -0.74
strongest relation between two variables?
0.68
0.00
-0.19
-0.74
22. All but which of the following variables are relevant Qualitative
to true experiments?
Independent
Dependent
Extraneous
Qualitative
23. Which of the following represents an example of a Both (a) and (b)
trial intervention?
Two researchers develop a smoking cessation strat-
egy based on social learning theory and then test the
strategy in their laboratory with college students.
A community health unit conducts a pilot project on
improving the prenatal nutrition of pregnant women
before implementing the project on a larger scale.
Neither (a) nor (b)
Both (a) and (b)
24. A probation officer is worried that peers who had a both (a) and (b)
bad influence on a girl before she entered a program