WGU D099 PA EXAM QUESTIONS WITH |\ |\ |\ |\ |\ |\
ANSWERS
How does empathy contribute to building a good
|\ |\ |\ |\ |\ |\ |\ |\
relationship with a customer? |\ |\ |\
By creating an emotional connection with clients to show
|\ |\ |\ |\ |\ |\ |\ |\ |\
understanding that is built on trust |\ |\ |\ |\ |\
Why is responsive listening important when participating
|\ |\ |\ |\ |\ |\ |\
in verbal communication?
|\ |\
It encourages the salesperson to repeat back to the customer
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
what they believe the customer needs.
|\ |\ |\ |\ |\
What is a result of a salesperson conducting follow-up on
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
a sale?
|\
Ensures customer satisfaction |\ |\
Every semester, a nationally known textbook company's
|\ |\ |\ |\ |\ |\ |\
salesperson visits each professor at a college to show |\ |\ |\ |\ |\ |\ |\ |\ |\
what the company offers in the subject that the professor
|\ |\ |\ |\ |\ |\ |\ |\ |\
teaches. The salesperson hopes the professors will adopt
|\ |\ |\ |\ |\ |\ |\ |\
the book for use in the next academic year.
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
Which type of salesperson role does this scenario
|\ |\ |\ |\ |\ |\ |\ |\
illustrate?
Missionary
A small company manufactures automobile hood
|\ |\ |\ |\ |\ |\
ornaments and sells them in a small store located at one |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
end of the factory.
|\ |\ |\ |\
Which type of sales channel is being used by this
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
company?
, Direct
A salesperson wants to get to know a prospective
|\ |\ |\ |\ |\ |\ |\ |\ |\
customer by establishing ongoing communication to |\ |\ |\ |\ |\ |\
ensure current as well as future sales.
|\ |\ |\ |\ |\ |\ |\
Which sales approach is the salesperson using?
|\ |\ |\ |\ |\ |\
Relationship
A salesperson prepares for a customer meeting by
|\ |\ |\ |\ |\ |\ |\ |\
reviewing the number of products the customer has |\ |\ |\ |\ |\ |\ |\ |\
purchased since the company started. The salesperson |\ |\ |\ |\ |\ |\ |\
decides to open the conversation by reviewing how the
|\ |\ |\ |\ |\ |\ |\ |\ |\
company has consistently provided a trusted product|\ |\ |\ |\ |\ |\ |\
since the start of the customer relationship.
|\ |\ |\ |\ |\ |\ |\
How does this salesperson's approach help achieve sales
|\ |\ |\ |\ |\ |\ |\ |\
goals?
It emphasizes company value to the customer
|\ |\ |\ |\ |\ |\
A retailer is advertising its new product line and has
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
designed a campaign that includes social media |\ |\ |\ |\ |\ |\ |\
advertising, print promotional pieces, online promotions, |\ |\ |\ |\ |\ |\
and a special product launch event.
|\ |\ |\ |\ |\ |\
Which concept is the retailer using to promote its new
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
product line? |\
Integrated marketing communications |\ |\
A school administrator receives a request from a textbook
|\ |\ |\ |\ |\ |\ |\ |\
salesperson to meet with the school principal. The
|\ |\ |\ |\ |\ |\ |\ |\ |\
administrator asks for the salesperson's contact |\ |\ |\ |\ |\ |\
information and indicates that the principal may contact |\ |\ |\ |\ |\ |\ |\ |\
the salesperson if interested in meeting.
|\ |\ |\ |\ |\ |\
Which type of business-to-business (B2B) stakeholder is
|\ |\ |\ |\ |\ |\ |\
this school administrator?
|\ |\
ANSWERS
How does empathy contribute to building a good
|\ |\ |\ |\ |\ |\ |\ |\
relationship with a customer? |\ |\ |\
By creating an emotional connection with clients to show
|\ |\ |\ |\ |\ |\ |\ |\ |\
understanding that is built on trust |\ |\ |\ |\ |\
Why is responsive listening important when participating
|\ |\ |\ |\ |\ |\ |\
in verbal communication?
|\ |\
It encourages the salesperson to repeat back to the customer
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
what they believe the customer needs.
|\ |\ |\ |\ |\
What is a result of a salesperson conducting follow-up on
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
a sale?
|\
Ensures customer satisfaction |\ |\
Every semester, a nationally known textbook company's
|\ |\ |\ |\ |\ |\ |\
salesperson visits each professor at a college to show |\ |\ |\ |\ |\ |\ |\ |\ |\
what the company offers in the subject that the professor
|\ |\ |\ |\ |\ |\ |\ |\ |\
teaches. The salesperson hopes the professors will adopt
|\ |\ |\ |\ |\ |\ |\ |\
the book for use in the next academic year.
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
Which type of salesperson role does this scenario
|\ |\ |\ |\ |\ |\ |\ |\
illustrate?
Missionary
A small company manufactures automobile hood
|\ |\ |\ |\ |\ |\
ornaments and sells them in a small store located at one |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
end of the factory.
|\ |\ |\ |\
Which type of sales channel is being used by this
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
company?
, Direct
A salesperson wants to get to know a prospective
|\ |\ |\ |\ |\ |\ |\ |\ |\
customer by establishing ongoing communication to |\ |\ |\ |\ |\ |\
ensure current as well as future sales.
|\ |\ |\ |\ |\ |\ |\
Which sales approach is the salesperson using?
|\ |\ |\ |\ |\ |\
Relationship
A salesperson prepares for a customer meeting by
|\ |\ |\ |\ |\ |\ |\ |\
reviewing the number of products the customer has |\ |\ |\ |\ |\ |\ |\ |\
purchased since the company started. The salesperson |\ |\ |\ |\ |\ |\ |\
decides to open the conversation by reviewing how the
|\ |\ |\ |\ |\ |\ |\ |\ |\
company has consistently provided a trusted product|\ |\ |\ |\ |\ |\ |\
since the start of the customer relationship.
|\ |\ |\ |\ |\ |\ |\
How does this salesperson's approach help achieve sales
|\ |\ |\ |\ |\ |\ |\ |\
goals?
It emphasizes company value to the customer
|\ |\ |\ |\ |\ |\
A retailer is advertising its new product line and has
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
designed a campaign that includes social media |\ |\ |\ |\ |\ |\ |\
advertising, print promotional pieces, online promotions, |\ |\ |\ |\ |\ |\
and a special product launch event.
|\ |\ |\ |\ |\ |\
Which concept is the retailer using to promote its new
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
product line? |\
Integrated marketing communications |\ |\
A school administrator receives a request from a textbook
|\ |\ |\ |\ |\ |\ |\ |\
salesperson to meet with the school principal. The
|\ |\ |\ |\ |\ |\ |\ |\ |\
administrator asks for the salesperson's contact |\ |\ |\ |\ |\ |\
information and indicates that the principal may contact |\ |\ |\ |\ |\ |\ |\ |\
the salesperson if interested in meeting.
|\ |\ |\ |\ |\ |\
Which type of business-to-business (B2B) stakeholder is
|\ |\ |\ |\ |\ |\ |\
this school administrator?
|\ |\
