WGU Sales Management D099 Pre-Assessment QUESTIONS WITH ANSWERS

WGU Sales Management D099 Pre-
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Assessment QUESTIONS WITH ANSWERS |\ |\ |\




A retailer is advertising its new product line and has designed a
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campaign that includes social media advertising, print
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promotional pieces, online promotions, and a special product
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launch event. Which concept is the retailer using to promote its
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new product line?
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Relationship selling |\




Integrated marketing communications |\ |\




Buyer journey
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Marketing research - CORRECT ANSWERS ✔✔Integrated
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marketing communications |\




A salesperson wants to get to know a prospective customer by
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establishing ongoing communication to ensure current as well as
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future sales. Which sales approach is the salesperson using?
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Transactional
Relationship
Adaptive
Direct - CORRECT ANSWERS ✔✔Relationship
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A salesperson prepares for a customer meeting by reviewing the
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number of products the customer has purchased since the
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company started. The salesperson decides to open the
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conversation by reviewing how the company has consistently|\ |\ |\ |\ |\ |\ |\ |\

,provided a trusted product since the start of the customer
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relationship .How does this salesperson's approach help achieve
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sales goals? |\




It emphasizes company value to the customer
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It analyzes return on customer investment
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It evaluates the cost of customer investment
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It calculates net customer profit - CORRECT ANSWERS ✔✔It
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emphasizes company value to the customer |\ |\ |\ |\ |\




Every semester, a nationally known textbook company's
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salesperson visits each professor at a college to show what the
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company offers in the subject that the professor teaches. The
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salesperson hopes the professors will adopt the book for use in
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the next academic year. Which type of salesperson role does this
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scenario illustrate? |\




Trade
Prospector |\




Missionary
Technical - CORRECT ANSWERS ✔✔Missionary |\ |\ |\ |\




A small company manufactures automobile hood ornaments and
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sells them in a small store located at one end of the factory.
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Which type of sales channel is being used by this company?
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Direct
Distributor
Agent
Wholesale - CORRECT ANSWERS ✔✔Direct |\ |\ |\ |\

, How does empathy contribute to building a good relationship
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with a customer?
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By sharing beliefs with clients to build interactions based on
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mutual interests |\




By displaying vulnerability to clients to make them feel like they
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have the upper hand |\ |\ |\




By creating distance from the company to show high customer
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awareness |\




By creating an emotional connection with clients to show
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understanding that is built on trust - CORRECT ANSWERS ✔✔By |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


creating an emotional connection with clients to show
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understanding that is built on trust |\ |\ |\ |\ |\




Why is responsive listening important when participating in
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verbal communication? |\




It allows a salesperson to be prepared to counter any arguments
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made by a potential client.
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It ensures that a salesperson is responding quickly to the
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customer's needs. |\




It encourages the salesperson to repeat back to the customer
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what they believe the customer needs.
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It promotes rotating salespeople when dealing with clients who
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have specific requirements. - CORRECT ANSWERS ✔✔It
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encourages the salesperson to repeat back to the customer what |\ |\ |\ |\ |\ |\ |\ |\ |\


they believe the customer needs.
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What is a result of a salesperson conducting follow-up on a sale?
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