PUR3000 Exam 3 Study Guide - UF Spring
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Anchor Text - CORRECT ANSWER - clickable text that provides a hyperlink
Associated Press (AP) style - CORRECT ANSWER - rules of writing (including grammar,
capitalization and punctuation) published by the Associated Press news agency
Backlinks - CORRECT ANSWER - incoming links that direct web users to a web page
from another web page
Blog - CORRECT ANSWER - online post (or web log) with reflections, comments and
often links provided by the writer
Clickbait - CORRECT ANSWER - promotional and sensational internet content designed
primarily to entice users to visit another website
Code-switching - CORRECT ANSWER - alternating between two or more languages or
cultural styles
Dateline - CORRECT ANSWER - text at beginning of a news story that describes when
and where a story occurred
Delayed lead - CORRECT ANSWER - a style of beginning a story in a way that entices
readers to continue reading without summarizing the story's main points
Direct lead - CORRECT ANSWER - a style of beginning a news story that summarizes
the story's main points in the first sentence or two
, Feature story - CORRECT ANSWER - a story that explores some angle of an event, a
person's life, an organization or a place
Golden rule - CORRECT ANSWER - Ethic of reciprocity - treat others as you would like
to be treated yourself
Human interest - CORRECT ANSWER - a personal or emotional storytelling angle that
focuses on the human condition
Impression management - CORRECT ANSWER - process in which people influence
perceptions of themselves or their organizations by regulating and controlling information in
social interactions
Inverted pyramid - CORRECT ANSWER - a style of news writing in which the most
important information is presented at the broad top of a story and narrower supporting details are
written below
Listicle - CORRECT ANSWER - an online article presented in the format of a numbered
or bulleted list
Media kits - CORRECT ANSWER - packages of information assembled by public
relations people for news media. Common contents include news releases, fact sheets,
backgrounders, position papers, photos, graphics and so on
Meta tags - CORRECT ANSWER - text used to describe a web page to search engines
Microblog - CORRECT ANSWER - a shorter blog post limited by space or size
constraints of the delivery platform
Natural links - CORRECT ANSWER - hyperlinks to a web page that are provided by
other people who see value in the content of the page, as opposed to links that are posted for the
primary purpose of manipulating search engines
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Anchor Text - CORRECT ANSWER - clickable text that provides a hyperlink
Associated Press (AP) style - CORRECT ANSWER - rules of writing (including grammar,
capitalization and punctuation) published by the Associated Press news agency
Backlinks - CORRECT ANSWER - incoming links that direct web users to a web page
from another web page
Blog - CORRECT ANSWER - online post (or web log) with reflections, comments and
often links provided by the writer
Clickbait - CORRECT ANSWER - promotional and sensational internet content designed
primarily to entice users to visit another website
Code-switching - CORRECT ANSWER - alternating between two or more languages or
cultural styles
Dateline - CORRECT ANSWER - text at beginning of a news story that describes when
and where a story occurred
Delayed lead - CORRECT ANSWER - a style of beginning a story in a way that entices
readers to continue reading without summarizing the story's main points
Direct lead - CORRECT ANSWER - a style of beginning a news story that summarizes
the story's main points in the first sentence or two
, Feature story - CORRECT ANSWER - a story that explores some angle of an event, a
person's life, an organization or a place
Golden rule - CORRECT ANSWER - Ethic of reciprocity - treat others as you would like
to be treated yourself
Human interest - CORRECT ANSWER - a personal or emotional storytelling angle that
focuses on the human condition
Impression management - CORRECT ANSWER - process in which people influence
perceptions of themselves or their organizations by regulating and controlling information in
social interactions
Inverted pyramid - CORRECT ANSWER - a style of news writing in which the most
important information is presented at the broad top of a story and narrower supporting details are
written below
Listicle - CORRECT ANSWER - an online article presented in the format of a numbered
or bulleted list
Media kits - CORRECT ANSWER - packages of information assembled by public
relations people for news media. Common contents include news releases, fact sheets,
backgrounders, position papers, photos, graphics and so on
Meta tags - CORRECT ANSWER - text used to describe a web page to search engines
Microblog - CORRECT ANSWER - a shorter blog post limited by space or size
constraints of the delivery platform
Natural links - CORRECT ANSWER - hyperlinks to a web page that are provided by
other people who see value in the content of the page, as opposed to links that are posted for the
primary purpose of manipulating search engines
