PUR 3000 Exam 2 UPDATED ACTUAL
Exam Questions and CORRECT Answers
The first question before engaging in a media interview is - CORRECT ANSWER - What
purpose will this serve the organization
Coordinating media interviews for their management is a key role that public relations
practitioners have (true or false) - CORRECT ANSWER - true
If the fact that the acceptable rate of accuracy is 70 percent among internet journalists is an
indication, then dealing with some media has become risky. (true or false) - CORRECT
ANSWER - True
Good media relations require a formal media relations policy and following sound principles of
dealing fairly, honestly,a nd intelligently with their representatives. (true or false) - CORRECT
ANSWER - True
The cardinal rule for dealing professionally and ethically with media is - CORRECT
ANSWER - To never lie
What should the interviewee know about the interviewer before the interview. - CORRECT
ANSWER - His point of view
his interests
his likely questions
(all of these)
Which of the following is NOT among the guaranteed benefits of paid advertising? - CORRECT
ANSWER - Credibility of what does appear in print media
, A task that may be seen as the most essential task of public relations people in the eyes of those
who public relations people work is - CORRECT ANSWER - coordinating interviews for
their executives with the media.
Which of the following is a benefit publicity has over guarantees associated with advertising -
CORRECT ANSWER - third-party endorsement
Which of the following characterize the media that today's' public relations practitioners must
deal with? - CORRECT ANSWER - They are aggressive, opinionated, and throw
themselves into story coverage.
In interviews, the interviewers seek - CORRECT ANSWER - Someone who can provide
material for a good story.
A key point to remember when dealing with reporters, especially in interviews, is - CORRECT
ANSWER - Saying "no comment" is an indication that you may be hiding something.
Objectivity, a goal journalists presumable strive for and public relations practitioners should help
media professionals achieve, is ideally - CORRECT ANSWER - an attempt to be fair, to
remain neutral.
Publicity can be very useful especially in - CORRECT ANSWER - announcing a new
product or service and re-energizing an old product or service.
Before the 21st century, most public relations practitioners came from the world of - CORRECT
ANSWER - Journalism
because todays consumers are more media-savvy, better educated, and generally smarter, they
expect the internet to provide - CORRECT ANSWER - more education-based information
Despite all the clamor about social media, public relations practitioners must seriously bear in
mind, social media is only - CORRECT ANSWER - a tool.
Exam Questions and CORRECT Answers
The first question before engaging in a media interview is - CORRECT ANSWER - What
purpose will this serve the organization
Coordinating media interviews for their management is a key role that public relations
practitioners have (true or false) - CORRECT ANSWER - true
If the fact that the acceptable rate of accuracy is 70 percent among internet journalists is an
indication, then dealing with some media has become risky. (true or false) - CORRECT
ANSWER - True
Good media relations require a formal media relations policy and following sound principles of
dealing fairly, honestly,a nd intelligently with their representatives. (true or false) - CORRECT
ANSWER - True
The cardinal rule for dealing professionally and ethically with media is - CORRECT
ANSWER - To never lie
What should the interviewee know about the interviewer before the interview. - CORRECT
ANSWER - His point of view
his interests
his likely questions
(all of these)
Which of the following is NOT among the guaranteed benefits of paid advertising? - CORRECT
ANSWER - Credibility of what does appear in print media
, A task that may be seen as the most essential task of public relations people in the eyes of those
who public relations people work is - CORRECT ANSWER - coordinating interviews for
their executives with the media.
Which of the following is a benefit publicity has over guarantees associated with advertising -
CORRECT ANSWER - third-party endorsement
Which of the following characterize the media that today's' public relations practitioners must
deal with? - CORRECT ANSWER - They are aggressive, opinionated, and throw
themselves into story coverage.
In interviews, the interviewers seek - CORRECT ANSWER - Someone who can provide
material for a good story.
A key point to remember when dealing with reporters, especially in interviews, is - CORRECT
ANSWER - Saying "no comment" is an indication that you may be hiding something.
Objectivity, a goal journalists presumable strive for and public relations practitioners should help
media professionals achieve, is ideally - CORRECT ANSWER - an attempt to be fair, to
remain neutral.
Publicity can be very useful especially in - CORRECT ANSWER - announcing a new
product or service and re-energizing an old product or service.
Before the 21st century, most public relations practitioners came from the world of - CORRECT
ANSWER - Journalism
because todays consumers are more media-savvy, better educated, and generally smarter, they
expect the internet to provide - CORRECT ANSWER - more education-based information
Despite all the clamor about social media, public relations practitioners must seriously bear in
mind, social media is only - CORRECT ANSWER - a tool.
