AND ANSWERS
What is the difference between a competitor and a comparable property? - ANS Competitor
has different styles. Comparable has the same styles.
Why should you " shop your competition"? - ANS to learn about your competitors from the
perspective of a prospective residents
What are two ways to shop the competition in person? - ANS pose as a real applicant or be
yourself
When shopping a competitor online what website characteristics should you look for? -
ANS communities, online curb appeal, online reputation, online response time
what are the five key areas to look at when shopping your competition? - ANS product,
place, price, promotion and people
What should you include when you are calculating the " total cost of renting" at your
competition? - ANS add-on charges
What is a market survey and why is it useful? - ANS an organized comparable analysis of
communities that are considered competition wether in the same city, area, neighborhood or
any other given geographical unit. Helps define the subjects competitive advantages.
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