mkt 300 exam 4 |Questions and Answers |100% Scores
the supply chain begins with_________________ and _________________________. - -raw materials;
organizations selling to the final customer
-a marketing channel is defined as a group of individuals and organizations that ... - -
directs the flow of products from products to customers/consumers
-starbucks has an agreement with pepsico through which pepsi distributes starbucks'
coffee drink, frappuccino, to grocery stores and other retail outlets. This is an example of ...
- -a strategic channel alliance
-companies are increasingly using ___________ to respond to changing consumer preferences
to be able to buy a product wherever and whenever they desire. - -multichannel
distribution
-having products available when customers want them creates ... - -time utility
-consumers receive the benefits of place utility when ... - -products are available in
locations where consumers want to buy them
-katerina fell in love with a pair of shoes she saw lizzza wearing on instagram. katerina
immediately went to the zappos app on her phone, found the shoes, and ordered them for
herself. In this case zappos is providing __________ utility . - -place
-large retailers such as macy's and kohl's are most likely to participate in which marketing
channel? - -producer , retailers + consumers
-eliminating a wholesaler from a marketing channel will not ... - -eliminate the functions
performed by that wholesaler
-pandora and spotify allow users to listen to music through the internet or other device.
pandora and spotify are engaging in ... - -digital distribution
-marketing channels create four types of utility for consumers including ... - -1. time , 2.
place , 3. possession + 4. form
-a small self-service store that is open long hours and carries a narrow product mix in an
expedient location is best described as a ... - -convenience store
-michael's , petsmart, and staples are all examples of ... - -category killers
-a shopping center that contains stores owned by manufacturers who make a special effort
not to conflict with traditional retailers is a(n) ... - -outlet shopping center
, -eva went to shop at a local store called oscar's, but found out that if she wanted to take
advantage of their low prices, she would have to become a member. oscar's is an example
of a ... - -warehouse club
-a large retailer selling food and most routinely purchased consumer products is a(n) ... - -
superstore
-the kinds of products being sold and the availability of public transportation are both
factors that influence a retailer's decision about ... - -location
-__________ is the performance of marketing-related activities by telephone. - -telemarketing
-the selling of merchandise in machines is generally called ... - -vending
-__________ is best characterized as transactions in which the buyer intends to consume the
product through personal, family or household use - -retailing
-an open-air shopping center that features upscale specialty, dining, and entertainment
stores, usually owned by national chains, is generally called a(n) ... - -lifestyle shopping
center
-category killers compete primarily on the basis of ... - -low prices + enormous produce
availability
-when hershey introduced hershey's cookie layer crunch, it promoted directly to
consumers and told them to ask for the product at their favorite stores . this is an example
of a __________ policy . - -pull
-communication through the use of annual reports, event sponsorships, and news stories
is referred to as ... - -public relations
-promotional efforts designed to reduce the risk to consumers for using a product for the
first time seek to ... - -encourage product trial
-product placement is the strategic location of products within ... - -entertainment media
content
-toastie's offers customers a card that allows them to have a free sandwich or wrap for
every seven that have been purchased and provides various discounts throughout the year.
the primary promotional objective of programs such as this is ... - -retaining existing
customers
-advertising, personal selling, sales promotion, and public relations are called ... - -
promotional mix
the supply chain begins with_________________ and _________________________. - -raw materials;
organizations selling to the final customer
-a marketing channel is defined as a group of individuals and organizations that ... - -
directs the flow of products from products to customers/consumers
-starbucks has an agreement with pepsico through which pepsi distributes starbucks'
coffee drink, frappuccino, to grocery stores and other retail outlets. This is an example of ...
- -a strategic channel alliance
-companies are increasingly using ___________ to respond to changing consumer preferences
to be able to buy a product wherever and whenever they desire. - -multichannel
distribution
-having products available when customers want them creates ... - -time utility
-consumers receive the benefits of place utility when ... - -products are available in
locations where consumers want to buy them
-katerina fell in love with a pair of shoes she saw lizzza wearing on instagram. katerina
immediately went to the zappos app on her phone, found the shoes, and ordered them for
herself. In this case zappos is providing __________ utility . - -place
-large retailers such as macy's and kohl's are most likely to participate in which marketing
channel? - -producer , retailers + consumers
-eliminating a wholesaler from a marketing channel will not ... - -eliminate the functions
performed by that wholesaler
-pandora and spotify allow users to listen to music through the internet or other device.
pandora and spotify are engaging in ... - -digital distribution
-marketing channels create four types of utility for consumers including ... - -1. time , 2.
place , 3. possession + 4. form
-a small self-service store that is open long hours and carries a narrow product mix in an
expedient location is best described as a ... - -convenience store
-michael's , petsmart, and staples are all examples of ... - -category killers
-a shopping center that contains stores owned by manufacturers who make a special effort
not to conflict with traditional retailers is a(n) ... - -outlet shopping center
, -eva went to shop at a local store called oscar's, but found out that if she wanted to take
advantage of their low prices, she would have to become a member. oscar's is an example
of a ... - -warehouse club
-a large retailer selling food and most routinely purchased consumer products is a(n) ... - -
superstore
-the kinds of products being sold and the availability of public transportation are both
factors that influence a retailer's decision about ... - -location
-__________ is the performance of marketing-related activities by telephone. - -telemarketing
-the selling of merchandise in machines is generally called ... - -vending
-__________ is best characterized as transactions in which the buyer intends to consume the
product through personal, family or household use - -retailing
-an open-air shopping center that features upscale specialty, dining, and entertainment
stores, usually owned by national chains, is generally called a(n) ... - -lifestyle shopping
center
-category killers compete primarily on the basis of ... - -low prices + enormous produce
availability
-when hershey introduced hershey's cookie layer crunch, it promoted directly to
consumers and told them to ask for the product at their favorite stores . this is an example
of a __________ policy . - -pull
-communication through the use of annual reports, event sponsorships, and news stories
is referred to as ... - -public relations
-promotional efforts designed to reduce the risk to consumers for using a product for the
first time seek to ... - -encourage product trial
-product placement is the strategic location of products within ... - -entertainment media
content
-toastie's offers customers a card that allows them to have a free sandwich or wrap for
every seven that have been purchased and provides various discounts throughout the year.
the primary promotional objective of programs such as this is ... - -retaining existing
customers
-advertising, personal selling, sales promotion, and public relations are called ... - -
promotional mix
