MKT 300 Exam 3 UA Moman – Questions and Answers
The internet can be referred to as a __________ medium because users determine which
websites they are going to view - -Pull
-Internet sites that allow users to share photos, videos, and podcasts are called
________________ - -Social Media (Media-sharing sites)
-Delta Airlines encourages customers to post reviews on its company website or Facebook
page in the hopes of increasing the company's ________________ - -Credibility
-Devices that trigger a retailer's app to display custom messages and promotions are
known as ________________ - -Beacon technology
-Two trends that have cause consumer-generated information to gain importance are
___________________ and ________________ - -The increase of consumers sharing their opinions
through digital media.
Consumer's mistrust of information from corporations
-_________________ allows customers to express their needs and wants directly to a company
in response to its marketing communications - -Customer feedback (interactivity)
-Marketers' ability to obtain digital information is referred to as _________________ - -
Accessibility
-The ability of a marketer to identify customers before they make a purchase is called
________________ - -Addressability
-____________________ that can allow almost real-time measurement and evaluation should be
embedded at the onset of a social media strategy - -Key Performance Indicators (KPIs)
-Due to external pressures and concerns for privacy, Yahoo now has an opt-out option for
internet-based advertising. This is an example of __________ - -Control
-Home Depot has an IOS program that allows users to match colors in photographs with
the store's selection of carpets. This is an example of a(n) _________________ - -Application
(App)
-________________ refers to the strategic process of distributing, promoting, and pricing
products, and discovering the desires of customers using digital media and digital
marketing - -Electronic Marketing
-The ______________ consists of a product's fundamental utility or main benefit and usually
addresses a fundamental need of the consumer - -Core Product
The internet can be referred to as a __________ medium because users determine which
websites they are going to view - -Pull
-Internet sites that allow users to share photos, videos, and podcasts are called
________________ - -Social Media (Media-sharing sites)
-Delta Airlines encourages customers to post reviews on its company website or Facebook
page in the hopes of increasing the company's ________________ - -Credibility
-Devices that trigger a retailer's app to display custom messages and promotions are
known as ________________ - -Beacon technology
-Two trends that have cause consumer-generated information to gain importance are
___________________ and ________________ - -The increase of consumers sharing their opinions
through digital media.
Consumer's mistrust of information from corporations
-_________________ allows customers to express their needs and wants directly to a company
in response to its marketing communications - -Customer feedback (interactivity)
-Marketers' ability to obtain digital information is referred to as _________________ - -
Accessibility
-The ability of a marketer to identify customers before they make a purchase is called
________________ - -Addressability
-____________________ that can allow almost real-time measurement and evaluation should be
embedded at the onset of a social media strategy - -Key Performance Indicators (KPIs)
-Due to external pressures and concerns for privacy, Yahoo now has an opt-out option for
internet-based advertising. This is an example of __________ - -Control
-Home Depot has an IOS program that allows users to match colors in photographs with
the store's selection of carpets. This is an example of a(n) _________________ - -Application
(App)
-________________ refers to the strategic process of distributing, promoting, and pricing
products, and discovering the desires of customers using digital media and digital
marketing - -Electronic Marketing
-The ______________ consists of a product's fundamental utility or main benefit and usually
addresses a fundamental need of the consumer - -Core Product
