WGU D077 EXAM STUDY GUIDE 2025 QUESTIONS WITH COMPLETE ANSWERS!!
Integrated Marketing Communications - (answer)coordinating the promotion mix elements and
synchronizing promotion as a unified effort
Marketing - (answer)The Activity, set of institutions, and process for creating, communicating, delivering
and exchanging offerings that have value for consumers. Also a business function that identifies,
satisfies, and retains customers through a set of activities related to creating, communicating, delivering,
and exchanging offerings that have value for the customer.
Marketing Mix (4 P's) - (answer)Product, Place, Price, Promotion
Product Life Cycle - (answer)describes the stages a new product goes through in the marketplace:
introduction, growth, maturity, and decline
The Introduction stage of the product life cycle is characterized by - (answer)Low sales, Little or no
profit, and Often little to no competition
The growth stage of the product life cycle is characterized by - (answer)Increasing sales, Rapidly
increasing profits, Market has accepted the product and competitors begin to enter the market
The maturity stage of the product life cycle is characterized by - (answer)High Sales, High then declining
profits, High level of competition, may be difficult for original company to compete
The decline stage of the product life cycle is characterized by - (answer)Declining Sales, Declining Profit,
and Competitive pressure remains high and demand falls
product mix - (answer)The complete range of products offered for sale by a company throughout its
product lines, also known as the product assortment
product lines - (answer)Series of similar products focused on a sector that a company creates under a
single brand
,WGU D077 EXAM STUDY GUIDE 2025 QUESTIONS WITH COMPLETE ANSWERS!!
product depth - (answer)Number of versions offered for each product in the product line
product width - (answer)The number of different product lines, or series of products a company offers
price skimming - (answer)Intentionally pricing a new product offering high with the intention of lowering
it over time as competition grows, particularly in the case of a unique offering with little or no
competition at the outset (Pricing Strategy)
penetration pricing - (answer)Intentionally pricing a product lower than the market price to gain market
share in a new market (Pricing Strategy)
leader pricing - (answer)Pricing products below market price to attract customers to a store where they
would not otherwise shop (Pricing Strategy)
prestige pricing - (answer)Raising the price of a product to increase the perception of its value (Pricing
Strategy)
Bundling - (answer)Grouping related products together and pricing them as a single product. (Pricing
Strategy)
Competitive pricing - (answer)Setting the price for a product or service relative to competitors (Pricing
Strategy)
Advertising - (answer)Any paid form of nonpersonal promotion by an identified sponsor
Personal selling - (answer)A face-to-face presentation to a prospective buyer, often based on long-term
relationships.
, WGU D077 EXAM STUDY GUIDE 2025 QUESTIONS WITH COMPLETE ANSWERS!!
Sales promotion - (answer)Marketing activities that stimulate consumer buying, including coupons and
samples, displays, shows and exhibitions, and demonstrations.
Public relations - (answer)The linking of organizational goals with key aspects of the public interest and
the development of programs designed to earn public understanding and acceptance. Public relations
can include lobbying, publicity, special events, internal publications, and media such as a company's
internal television channel.
Social media - (answer)The use of social media platforms such as Facebook, Twitter, Pinterest,
Instagram, and various blogs to generate "buzz" about a product or company.
E-commerce - (answer)The use of a company's website to generate sales through online ordering,
information, interactive components such as games, and other elements of the website.
Online advertising - (answer)The use of the internet to advertise is a form of promotion that comes in
many forms including online banner ads, pop-up ads, video advertisements, etc.
Content marketing - (answer)A subset of digital marketing, content marketing involves the creation and
sharing of online material designed to create interest in a product, service, or idea without directly
promoting the brand.8
Guerilla marketing - (answer)Marketing communication that is generally experiential and often involves
unconventional, innovative, and usually low-cost marketing tactics to engage consumers in the
marketing activity, generate attention, and achieve maximum exposure for an organization, its products,
and services.
Omni-channel - (answer)Unified and consistent communication with customers across all channels a
company employs
place strategy - (answer)Strategy to get the right product/service to the right place at the right time.
Integrated Marketing Communications - (answer)coordinating the promotion mix elements and
synchronizing promotion as a unified effort
Marketing - (answer)The Activity, set of institutions, and process for creating, communicating, delivering
and exchanging offerings that have value for consumers. Also a business function that identifies,
satisfies, and retains customers through a set of activities related to creating, communicating, delivering,
and exchanging offerings that have value for the customer.
Marketing Mix (4 P's) - (answer)Product, Place, Price, Promotion
Product Life Cycle - (answer)describes the stages a new product goes through in the marketplace:
introduction, growth, maturity, and decline
The Introduction stage of the product life cycle is characterized by - (answer)Low sales, Little or no
profit, and Often little to no competition
The growth stage of the product life cycle is characterized by - (answer)Increasing sales, Rapidly
increasing profits, Market has accepted the product and competitors begin to enter the market
The maturity stage of the product life cycle is characterized by - (answer)High Sales, High then declining
profits, High level of competition, may be difficult for original company to compete
The decline stage of the product life cycle is characterized by - (answer)Declining Sales, Declining Profit,
and Competitive pressure remains high and demand falls
product mix - (answer)The complete range of products offered for sale by a company throughout its
product lines, also known as the product assortment
product lines - (answer)Series of similar products focused on a sector that a company creates under a
single brand
,WGU D077 EXAM STUDY GUIDE 2025 QUESTIONS WITH COMPLETE ANSWERS!!
product depth - (answer)Number of versions offered for each product in the product line
product width - (answer)The number of different product lines, or series of products a company offers
price skimming - (answer)Intentionally pricing a new product offering high with the intention of lowering
it over time as competition grows, particularly in the case of a unique offering with little or no
competition at the outset (Pricing Strategy)
penetration pricing - (answer)Intentionally pricing a product lower than the market price to gain market
share in a new market (Pricing Strategy)
leader pricing - (answer)Pricing products below market price to attract customers to a store where they
would not otherwise shop (Pricing Strategy)
prestige pricing - (answer)Raising the price of a product to increase the perception of its value (Pricing
Strategy)
Bundling - (answer)Grouping related products together and pricing them as a single product. (Pricing
Strategy)
Competitive pricing - (answer)Setting the price for a product or service relative to competitors (Pricing
Strategy)
Advertising - (answer)Any paid form of nonpersonal promotion by an identified sponsor
Personal selling - (answer)A face-to-face presentation to a prospective buyer, often based on long-term
relationships.
, WGU D077 EXAM STUDY GUIDE 2025 QUESTIONS WITH COMPLETE ANSWERS!!
Sales promotion - (answer)Marketing activities that stimulate consumer buying, including coupons and
samples, displays, shows and exhibitions, and demonstrations.
Public relations - (answer)The linking of organizational goals with key aspects of the public interest and
the development of programs designed to earn public understanding and acceptance. Public relations
can include lobbying, publicity, special events, internal publications, and media such as a company's
internal television channel.
Social media - (answer)The use of social media platforms such as Facebook, Twitter, Pinterest,
Instagram, and various blogs to generate "buzz" about a product or company.
E-commerce - (answer)The use of a company's website to generate sales through online ordering,
information, interactive components such as games, and other elements of the website.
Online advertising - (answer)The use of the internet to advertise is a form of promotion that comes in
many forms including online banner ads, pop-up ads, video advertisements, etc.
Content marketing - (answer)A subset of digital marketing, content marketing involves the creation and
sharing of online material designed to create interest in a product, service, or idea without directly
promoting the brand.8
Guerilla marketing - (answer)Marketing communication that is generally experiential and often involves
unconventional, innovative, and usually low-cost marketing tactics to engage consumers in the
marketing activity, generate attention, and achieve maximum exposure for an organization, its products,
and services.
Omni-channel - (answer)Unified and consistent communication with customers across all channels a
company employs
place strategy - (answer)Strategy to get the right product/service to the right place at the right time.
