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AGEC 235 TEST 1 KILMER QUESTIONS WITH COMPLETE ANSWERS

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AGEC 235 TEST 1 KILMER QUESTIONS WITH COMPLETE ANSWERS

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list and describe the 3 methods described in class that marketers use to appeal to
consumers through advertising


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, pathos-appeal to emotion
logos- appeal to logic
ethos- appeal to ethics




what is the economic condition that makes the dollar you had yesterday worth more
than the dollar you have today?


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inflation




the general rule of thumb that an individual or family should have liquid assets of
____to___ months' worth of expenditures in an emergency fund


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3 to 6




briefly describe the "married filing jointly" tax filing status and the standard deduction


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married taxpayers can file one joint return; $24,000




briefly describe the "head of household" tax filing status and the standard deduction

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