ADPR 3100 (UGA/Evans) Test #3 COMPREHENSIVE
questions answered, 2025 verified graded A+ already
passe
The claim that Listerine could cure colds was deemed... -
(ANSWER)deceptive/illegal
Which company in 1975 were forced by the FTC to spend $10 million on
corrective advertising that read, "Contrary to prior advertising, ______________
will not help prevent colds or sore throats or lessen their severity." -
(ANSWER)Listerine
What was a campaign by Listerine in 2005 that caught the eye of the FTC? -
(ANSWER)"Just as good as flossing" claim
Substantiation - (ANSWER)What is measurable or can be proven
Claims have to be.... - (ANSWER)substantiated/backed up (Nissan example)
Deception is to ________ as Puffery is to ________ - (ANSWER)illegal, legal
The claims made by ______ may be false, but they are not really lies because no
one can disprove them & no one can prove them either. - (ANSWER)puffery
Deception is _________ ________________ while Puffery is not _________
_______________ - (ANSWER)legally actionable
, Material = - (ANSWER)impactful to behaviors, attitudes, and beliefs
What year was the Federal Trade Commission (FTC) created? - (ANSWER)1914
Why was the Federal Trade Commission (FTC) created? - (ANSWER)to prevent
unfair competition and to monitor & defer false, fraudulent, misleading, or
deceptive advertising
What is the FTC three part test used to determine? - (ANSWER)Evaluates
deceptive or untruthful advertising
FTC Three Part Test (1983) - (ANSWER)1. There must be representation,
omission, or practice that is likely to mislead the consumer
2. The act or practice must be evaluated from the perspective of a reasonable
consumer
3. The representation, omission, or practice must be material--- this is likely to
affect a consumer's choice or use of a product or service
Product Placement is a form of... - (ANSWER)Artistic Expression (bc of a lack of
claims)
Artistic Expression has what level of constitutional protection? -
(ANSWER)Highest level of free speech
questions answered, 2025 verified graded A+ already
passe
The claim that Listerine could cure colds was deemed... -
(ANSWER)deceptive/illegal
Which company in 1975 were forced by the FTC to spend $10 million on
corrective advertising that read, "Contrary to prior advertising, ______________
will not help prevent colds or sore throats or lessen their severity." -
(ANSWER)Listerine
What was a campaign by Listerine in 2005 that caught the eye of the FTC? -
(ANSWER)"Just as good as flossing" claim
Substantiation - (ANSWER)What is measurable or can be proven
Claims have to be.... - (ANSWER)substantiated/backed up (Nissan example)
Deception is to ________ as Puffery is to ________ - (ANSWER)illegal, legal
The claims made by ______ may be false, but they are not really lies because no
one can disprove them & no one can prove them either. - (ANSWER)puffery
Deception is _________ ________________ while Puffery is not _________
_______________ - (ANSWER)legally actionable
, Material = - (ANSWER)impactful to behaviors, attitudes, and beliefs
What year was the Federal Trade Commission (FTC) created? - (ANSWER)1914
Why was the Federal Trade Commission (FTC) created? - (ANSWER)to prevent
unfair competition and to monitor & defer false, fraudulent, misleading, or
deceptive advertising
What is the FTC three part test used to determine? - (ANSWER)Evaluates
deceptive or untruthful advertising
FTC Three Part Test (1983) - (ANSWER)1. There must be representation,
omission, or practice that is likely to mislead the consumer
2. The act or practice must be evaluated from the perspective of a reasonable
consumer
3. The representation, omission, or practice must be material--- this is likely to
affect a consumer's choice or use of a product or service
Product Placement is a form of... - (ANSWER)Artistic Expression (bc of a lack of
claims)
Artistic Expression has what level of constitutional protection? -
(ANSWER)Highest level of free speech
