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COM 207 EXAM 1 STUDY GUIDE

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COM 207 EXAM 1 STUDY GUIDE

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COM 207 EXAM 1 STUDY GUIDE

Axiology Correct Answers ethics; the role of values in the way
research is conducted; why are you doing research in the first
place? What should be the outcomes of research?

Communicator Reward Valence Correct Answers "the sum of
positive and negative attribution brought to the encounter plus
the potential to the reward or punish in the future"; what can
they do "to us" or "for us" in the future

Critical Correct Answers Variable

Critical Tradition Correct Answers communication as a
reflective challenge to unjust discourse (ex. entertainment
industries that distract people from recognizing unjust
distribution of power within society)

Cybernetic Tradition Correct Answers communication as a
system of information processing

Epistemology Correct Answers how do we know what we
know?; the study of the origin, nature, method, and limits of
knowledge

Expectancy Correct Answers "what people predict will
happen, rather than what they desire"; context, relationship
factors; communication characteristics

Expectancy Violation Theory:

, 3 core concepts Correct Answers Expectancy, Violation
Valence, Communicator Reward Valence

Expectancy Violation Theory: Key Theorists Correct Answers
Hall and Burgooon

Expectancy Violation Theory: Paradigm Correct Answers
Objective

Expectancy Violation Theory: Soft determinism Correct
Answers the theory that human behavior and actions are
wholly deterined by

Expectancy Violation Theory: Tradition Correct Answers
Socio-psychological

Expectancy Violation Theory: What it predicts Correct Answers
what will happen in a specific circumstance

Interpretive Correct Answers Humanities (art.literature, life as
it is lived); the linguistic work of assigning meaning of value to
communicative texts; assumes that multiple meanings of truths
are possbile

Interpretive (criteria) Correct Answers clarification of values;
new understanding of people; aesthetic appeal; community of
agreement; reform of society; qualitative research

Intuition Correct Answers reveals the meanings, relationships,
and possibilities that go beyond the information from your
senses

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