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Test Bank for: Management Information Systems: Mana
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ging the Digital Firm, 16th Edition By Kenneth C.Laudon
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, Jane P. Laudon.
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, Testubankuforumanagementuinformationusystemsumanagingutheudigitalufirmu16thueditionubyukennethuc
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ManagementuInformationuSystems:uManagingutheuDigitaluFirm,u15eu(Laudon)u
Chapteru1u InformationuSystemsuinuGlobaluBusinessuToday
1) Whichuofutheufollowinguisunotuoneuofutheusixustrategicubusinessuobjectivesuofuinformationus
ystems?
A) Newuproductsuanduservices
B) Improvedudecisionumaking
C) Competitiveuadvantage
D) Improveduemployeeumorale
E) Survivalu
Answer:u D
Difficulty:u Challenging
AACSB:u Informationutechnology
LO:u 1-
1:uHowuareuinformationusystemsutransformingubusiness,uanduwhyuareutheyusouessentialuforurunningu
andumanaginguaubusinessutoday?
2) Verizon'suuseuofuauweb-basedudigitaludashboardutouprovideumanagersuwithupreciseureal-
timeuinformationuenableduitutouimproveuwhichuofutheufollowing?
A) Complianceuwithuregulations
B) Managerialudecisionumaking
C) Efficiencyuinucreationuofunewuproducts
D) Employeeumorale
E) Intimacyuwithuitsusuppliersu
Answer:uB
Difficulty:u Challenging
AACSB:u Informationutechnology
LO:u 1-
1:uHowuareuinformationusystemsutransformingubusiness,uanduwhyuareutheyusouessentialuforurunningu
andumanaginguaubusinessutoday?
3) Whichuofutheufollowingumayuleadutoucompetitiveuadvantage?
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1. Newuproducts,uservices,uandubusinessumodels;
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2. Chargingulessuforusuperioruproducts;
3. Respondingutoucustomersuinurealutime
A) 1uonly
B) 1uandu2
C) 2uandu3
D) 1uandu3
E) 1,u2,uandu3u
Answer:u E
Difficulty:uChallenginguAAC
SB:u Analyticaluthinking
LO:u 1-
1:uHowuareuinformationusystemsutransformingubusiness,uanduwhyuareutheyusouessentialuforurunningu
andumanaginguaubusinessutoday?
4) Aufirmuthatuinvestsuinuanuinformationusystemubecauseuituisuaunecessityuofudoingubusinessudoesus
oubecauseuituisuseekingutouachieveuwhichuofutheufollowingubusinessuobjectives?
A) Operationaluexcellence
B) Improvedudecisionumaking
C) Competitiveuadvantage
D) Customeruintimacy
E) Survivalu
Answer:u E
Difficulty:u Moderate
AACSB:u Informationutechnology
LO:u 1-
1:uHowuareuinformationusystemsutransformingubusiness,uanduwhyuareutheyusouessentialuforurunningu
andumanaginguaubusinessutoday?
5) TheuMandarinuOriental'suuseuofucomputerusystemsutoukeeputrackuofuguests'upreferencesuisuanue
xampleuofuwhichuofutheufollowing?
A) Improveduflexibility
B) Improvedudecisionumaking
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