Hootsuite Platform Certification UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Which of the following is not a feature of Hootsuite? - CORRECT ANSWER The ability
to fully automate your social media marketing activities (i.e., theAutopilot feature)
What's the difference between a stream and a tab? - CORRECT ANSWER Streams
display content from your social media networks, and tabs house a collection of streams.
Where in the dashboard would you primarily view and engage with your audience and the social
media content published by others? - CORRECT ANSWER Tabs and streams
Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the
phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for,
rather than the individual words in the phrase? - CORRECT ANSWER Quotation marks
around the phrase
What best describes the benefit of engaging with your audience using Hootsuite, as compared to
engaging natively from specific social networks? - CORRECT ANSWER Hootsuite lets
you monitor and engage with all your social networks in one place, decreasing the risk of
missing an important engagement opportunity.
Which Hootsuite feature would you use to draft and schedule a message with two images to
Twitter, and Facebook? - CORRECT ANSWER Composer
When using the Hootsuite Composer, what's the purpose of the social profile picker? -
CORRECT ANSWER To select the social profiles to which you want to publish your
message
Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link.
Which of the following are reasons you'd want to use this feature? (pick two) - CORRECT
, ANSWER Owly links are trackable which means you can track how many people clicked
it & Owly links use less characters than regular URLS
What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a
Instagram personal account? - CORRECT ANSWER You can publish posts directly from
the Hootsuite Dashboard, without your mobile device
Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to schedule them
evenly over a two-week period. What's the best way to accomplish this scheduling task using
Hootsuite? - CORRECT ANSWER By using the calendar scheduling function in the
Planner
You want to drive traffic to a new landing page for a campaign, and want a web address that's
short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with: -
CORRECT ANSWER Vanity URLs
Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an
important influencer or prospect. _____________ are a great way to group together similar
people and topics in Twitter so you can focus on activity within a group without distractions. -
CORRECT ANSWER Twitter lists
Let's say that you want to put paid advertising dollars behind any post you've published that
contains the word "excellent", has an image, and received over 500 Likes. What feature in
Hootsuite's Promote tool would you use to accomplish this? - CORRECT
ANSWER Automation triggers
When saving messages as drafts, it's important to remember that your draft will not go live
unless _______. - CORRECT ANSWER You have scheduled it or clicked Publish
Which of the following is a reason why you would want to add a moderate stream for YouTube
in your Hootsuite dashboard? - CORRECT ANSWER To vet incoming comments on your
channel or specific videos by approving or deleting them
ACTUAL Exam Questions and CORRECT
Answers
Which of the following is not a feature of Hootsuite? - CORRECT ANSWER The ability
to fully automate your social media marketing activities (i.e., theAutopilot feature)
What's the difference between a stream and a tab? - CORRECT ANSWER Streams
display content from your social media networks, and tabs house a collection of streams.
Where in the dashboard would you primarily view and engage with your audience and the social
media content published by others? - CORRECT ANSWER Tabs and streams
Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the
phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for,
rather than the individual words in the phrase? - CORRECT ANSWER Quotation marks
around the phrase
What best describes the benefit of engaging with your audience using Hootsuite, as compared to
engaging natively from specific social networks? - CORRECT ANSWER Hootsuite lets
you monitor and engage with all your social networks in one place, decreasing the risk of
missing an important engagement opportunity.
Which Hootsuite feature would you use to draft and schedule a message with two images to
Twitter, and Facebook? - CORRECT ANSWER Composer
When using the Hootsuite Composer, what's the purpose of the social profile picker? -
CORRECT ANSWER To select the social profiles to which you want to publish your
message
Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link.
Which of the following are reasons you'd want to use this feature? (pick two) - CORRECT
, ANSWER Owly links are trackable which means you can track how many people clicked
it & Owly links use less characters than regular URLS
What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a
Instagram personal account? - CORRECT ANSWER You can publish posts directly from
the Hootsuite Dashboard, without your mobile device
Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to schedule them
evenly over a two-week period. What's the best way to accomplish this scheduling task using
Hootsuite? - CORRECT ANSWER By using the calendar scheduling function in the
Planner
You want to drive traffic to a new landing page for a campaign, and want a web address that's
short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with: -
CORRECT ANSWER Vanity URLs
Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an
important influencer or prospect. _____________ are a great way to group together similar
people and topics in Twitter so you can focus on activity within a group without distractions. -
CORRECT ANSWER Twitter lists
Let's say that you want to put paid advertising dollars behind any post you've published that
contains the word "excellent", has an image, and received over 500 Likes. What feature in
Hootsuite's Promote tool would you use to accomplish this? - CORRECT
ANSWER Automation triggers
When saving messages as drafts, it's important to remember that your draft will not go live
unless _______. - CORRECT ANSWER You have scheduled it or clicked Publish
Which of the following is a reason why you would want to add a moderate stream for YouTube
in your Hootsuite dashboard? - CORRECT ANSWER To vet incoming comments on your
channel or specific videos by approving or deleting them
