COMR 465 Midterm questions with accurate answers
Capitalizing on Cultural Values: Fast food Ans✓✓✓ soups and veggies
to adapt to market they are competing in
Capitalizing on Cultural Values: introducing cars in California
Ans✓✓✓ tesla
Capitalizing on Cultural Values: Selling Betty Crocker in Japan
Ans✓✓✓ general mills, ovens, instant cakes
Capitalizing on Cultural Values: selling soy sauce in USA Ans✓✓✓ -
natural demands: Honolulu where soy sauce is easy to sell (commodity:
lower costs and increase distribution)
-quantity: in japan: consume rice and lot of soy while in USA: consume
meat through BBQ (consumer behavior of meat eating culture)
-teriyaki: sauce with BBQ is strong and sweet while drinking pop will
balance it while in Japan it is lighter
-Conflict, immigration: small business
-Movement through families: Japanese wife comes to USA
Capitalizing on Culture Values: Molson Canada Ans✓✓✓ - no matter
where you travel, always Canadian: proud of who you are
- travelers will have passports
-canadians have been known to be kind, beer to offer
-"home sick never been there: relate to taste in the beer to be in Canada"
, -targets someone in canada: remembers Molson Canada
-fundamentally: sell more beer
-distributed online for local canadian market
-european market is more competitive
-powerful: spread the lengths across the globe strategically
Explain the TD Thanking Machine. Ans✓✓✓ - TD sells Debt, Credit,
Mortgage
- purpose: build relationships (younger the better)
- shifts to what they are offering (not just a bank, compassionate)
- Canada is family oriented
-Social media distribution: low cost, powerful, targeted emotion,
efficiency, effectiveness but nothing about products and unethical
- inclusive and diverse
External Environments: Ikea Ans✓✓✓ USA: functionality of furniture,
using value, save money: labor is expensive
Japan: lifestyle in west is focused on what ikea is
External Environments: KFC Ans✓✓✓ USA: family, fast food
competitive, deal, chicken, blue collar workers
China: cannot use price to advertise, avocados, veggies, famous person
External Environments: Lululemon Ans✓✓✓ Yoga in Vancouver
Capitalizing on Cultural Values: Fast food Ans✓✓✓ soups and veggies
to adapt to market they are competing in
Capitalizing on Cultural Values: introducing cars in California
Ans✓✓✓ tesla
Capitalizing on Cultural Values: Selling Betty Crocker in Japan
Ans✓✓✓ general mills, ovens, instant cakes
Capitalizing on Cultural Values: selling soy sauce in USA Ans✓✓✓ -
natural demands: Honolulu where soy sauce is easy to sell (commodity:
lower costs and increase distribution)
-quantity: in japan: consume rice and lot of soy while in USA: consume
meat through BBQ (consumer behavior of meat eating culture)
-teriyaki: sauce with BBQ is strong and sweet while drinking pop will
balance it while in Japan it is lighter
-Conflict, immigration: small business
-Movement through families: Japanese wife comes to USA
Capitalizing on Culture Values: Molson Canada Ans✓✓✓ - no matter
where you travel, always Canadian: proud of who you are
- travelers will have passports
-canadians have been known to be kind, beer to offer
-"home sick never been there: relate to taste in the beer to be in Canada"
, -targets someone in canada: remembers Molson Canada
-fundamentally: sell more beer
-distributed online for local canadian market
-european market is more competitive
-powerful: spread the lengths across the globe strategically
Explain the TD Thanking Machine. Ans✓✓✓ - TD sells Debt, Credit,
Mortgage
- purpose: build relationships (younger the better)
- shifts to what they are offering (not just a bank, compassionate)
- Canada is family oriented
-Social media distribution: low cost, powerful, targeted emotion,
efficiency, effectiveness but nothing about products and unethical
- inclusive and diverse
External Environments: Ikea Ans✓✓✓ USA: functionality of furniture,
using value, save money: labor is expensive
Japan: lifestyle in west is focused on what ikea is
External Environments: KFC Ans✓✓✓ USA: family, fast food
competitive, deal, chicken, blue collar workers
China: cannot use price to advertise, avocados, veggies, famous person
External Environments: Lululemon Ans✓✓✓ Yoga in Vancouver
