Prac ce Ques ons/ 55 Ques ons & Answer With
complete solu on Newest RATED A+ !!
You are responsible for an internal employee newsle er. A freelance photographer provides
several photos you intend to use in the next issue. Your supervisor quickly reviews and approves
the newsle er before leaving for an extended vaca on. You are nearing your deadline and in
final prepara on of the files, you no ce fine print copyright informa on by the photographer in
the corner of the images. Which one of the following is the best course of ac on?
A) This is work for hire so you can follow the direc ve of your supervisor and proceed with
publica on of the newsle er.
B) Contact the freelance photographer directly to get verbal approval for publica on.
C) Coordinate with your legal counsel to review the contract terms before taking further ac on.
D) Include the copyright informa on from the photographer in the photo cap on and proceed
with publica on of the newsle er. - Correct Answers C) Coordinate with your legal counsel to
review the contract terms before proceeding with publica on. (EPR 10th, pgs 157-158 and PR:
S&T 10th, pgs 302-303)
You are the public rela ons manager at a automo ve manufacturer, repor ng to the company
president. Your company is about to announce an expansion, which will be a major economic
boost for the community, at a press conference. Your boss would like to share some addi onal
details about the acquisi on "off the record" with several community partners following the
press conference at a VIP event, which some media may a end. What counsel would you offer
your boss?
1. We trust our partners and this will improve our community rela ons
2. It is acceptable to share these details if we inform the audience that what we share is off the
record
,3. It is acceptable to share these details if reporters do not a end the event
4. You should never share things off the record unless you really want it t get out - Correct
Answers 4. You should never share things off the record unless you really want it t get out
(EPR p.231)
Which of the following two statements are correct in order for you to use these photos in ads?
A. The company hired and paid the photographer for the professional event photos and owns
them for future use.
B. These photos can only be used if the photographer has provided wri en permission to
reproduce the event photos beyond the original purpose of an internal newsle er.
C.The employees and family members photographed must have a signed consent release to
have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their family members would need
to have signed releases to be used in the ads - Correct Answers B. These photos can only be
used if the photographer has provided wri en permission to reproduce the event photos
beyond the original purpose of an internal newsle er.
C.The employees and family members photographed must have a signed consent release to
have their photos used in an ad for the company.
Reference: Public Rela ons Strategies and Tac cs (10th ed): Page 298: Photo Releases and Page
302: Photography and Artwork.
As the internal communica ons officer of a large corpora on, You've discovered numerous
unofficial newsle ers being published and emailed to 3,000 employees without your
knowledge. On further inves ga on you discover in each newsle er a na onal ad appeared
,with the copyright symbol listed, but with digital modifica ons made to each ad changing the
color and size. What three significant copyright laws were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and Copyright
Infringement. - Correct Answers E. Trademark, Digital Millennium Copyright Act (DMCA), and
Copyright Law.
(APR Study Guide, pgs. 105-107)
You assign your intern the job of finding a royalty free image to illustrate a blog. She brings back
a great photo - it's from BING images.
What law do you talk to her about?
A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defama on - libel - Correct Answers A. the image on Bing may be copyrighted, you need
to show her how to check.
Plagiarism is when you pass off someone's else's work as your own or without a ribu on;
Slavish copyright is when you copy word for word, and defama on-libel is when you
disseminate a public falsehood about a person or organiza on.
, Jonah Lehrer, the 31 year old wunderkind author of Imagine, was recently fired from the New
Yorker. He was caught for several viola ons - made up quotes including one a ributed to Bob
Dylan. A Dylan scholar hounded him for the source and Jonah had to confess he made it up. The
publisher of Wired.com hired a journalism professor to review his work for authen city. The
professor discovered Lehrer paraphrased without a ribu on and some of his conclusions were
found to be from the work of another scien st.
Which of the above are viola ons of copyright?
A) Making up quotes
B) Paraphrasing without a ribu on
C) Copying another scien st's work for his own book - Correct Answers Correct answer: C.
a is unethical, b is plagiarism.
Your new employee forgot to get an intern to sign a release form for her photo for the annual
report. He also secretly recorded a phone conversa on with a client that he was afraid would
turn confronta onal. As you debate whether to keep this employee in your agency, you have
him write an essay on which of the following torts? Choose 2.
A) Public disclosure
B) False Light
C) Intrusion
D) Appropria on - Correct Answers Correct answer - C & D.
Secretly recording a conversa on is a viola on of intrusion and using a person's image or name
without their permission is Appropria on.