BRAZE CERTIFICATION EXAM
QUESTIONS WITH CORRECT
ANSWERS
What are web hooks? - Answer- At its core, a webhook is an event-based method for
two separate systems to take effective action based on data transmitted in real time.
That message contains instructions that tells the receiving system when and how to
perform a specific task.
How can you use web hooks - Answer- here are some general scenarios where
webhooks can be particularly useful:
1. Sending data to and from Braze
2. Sending messages to your customers via channels not directly supported by Braze
3. Posting to Braze APIs
What is an SMS subscription group? - Answer- A Subscription Group is a collection of
sending phone numbers (i.e., short codes, long codes, and/or alphanumeric sender IDs)
that are used for a specific type of messaging purpose. For example, if a brand has
plans to send both transactional and promotional SMS messaging, two Subscription
Groups with separate pools of sending phone numbers will need to be set up within
your Braze dashboard.
What is inbox vision? - Answer- Inbox Vision allows marketers to view their emails from
the perspective of various email clients and mobile devices. To test your email message
in Inbox Vision, go to the Preview and Test tab in your Drag & Drop Editor or HTML
email composer. Select Inbox Vision and click Run Inbox Vision.
What is code analysis within inbox vision? - Answer- Code analysis is a way for Braze
to highlight issues that may exist with your HTML, showing the number of occurrences
of each issue and providing insight into which HTML elements are not supported.
What is spam testing in the inbox vision tool? - Answer- Spam testing attempts to
predict whether your email will land in spam folders or your customers' inboxes. Spam
testing runs across major spam filters, such as IronPort, SpamAssassin, and Barracuda,
as well as major internet service provider (ISP) filters such as Gmail.com and
Outlook.com.
Why should you use segmentation? - Answer- Segmentation allows you to target users
based upon their demographic, behavioral, social, or technical characteristics and
actions. Creative and intelligent use of segmentation and messaging automation
enables you to seamlessly move your users from first touch to long-term customer
, What do segment funnels do? - Answer- Segment funnels allow you to see how each
added filter impacts your segment statistics. When creating a segment, a row of data
will appear under each filter. This data will provide the following information for users
that are targeted by all filters up to that point:
Total number of users targeted and the percentage of your audience base
LTV and LTV for paying users
Number of users emailable
Number of users opted in to email
Number of users that are push enabled
Number of users opted in to push
What are the 5 W's of campaign strategy? - Answer- What am I trying to help the
customer do or understand? (Campaign name)
When will a user start this experience?
Pick one of the following:
1. Scheduled: Enter users at a designated time
2. Action-Based: Enter user when they perform actions
3. API-Triggered (advanced): Enter users when they perform a specific action that
triggers an API request to Braze
Who are we trying to reach?
(Segment name with optional additional filters)
Why am I creating this campaign?
Start Session:
Make Purchase:
Perform Custom Event:
Upgrades App:
Where will we reach them?
EmailPush (Android, iOS, Windows, web)In-app MessagesContent CardsSMS or
MMSWebhook
How will we reach them?
Timing
Cadence & Channel
Content
Targeting
Triggers
What are the two options for rate limiting? - Answer- 1. User centric rate limiting:
limiting the amount of messages a user receives based on relevant segment filters
(such as last received any message) and MAX USER CAP which limtes the amount of
users messages regardles of filters
QUESTIONS WITH CORRECT
ANSWERS
What are web hooks? - Answer- At its core, a webhook is an event-based method for
two separate systems to take effective action based on data transmitted in real time.
That message contains instructions that tells the receiving system when and how to
perform a specific task.
How can you use web hooks - Answer- here are some general scenarios where
webhooks can be particularly useful:
1. Sending data to and from Braze
2. Sending messages to your customers via channels not directly supported by Braze
3. Posting to Braze APIs
What is an SMS subscription group? - Answer- A Subscription Group is a collection of
sending phone numbers (i.e., short codes, long codes, and/or alphanumeric sender IDs)
that are used for a specific type of messaging purpose. For example, if a brand has
plans to send both transactional and promotional SMS messaging, two Subscription
Groups with separate pools of sending phone numbers will need to be set up within
your Braze dashboard.
What is inbox vision? - Answer- Inbox Vision allows marketers to view their emails from
the perspective of various email clients and mobile devices. To test your email message
in Inbox Vision, go to the Preview and Test tab in your Drag & Drop Editor or HTML
email composer. Select Inbox Vision and click Run Inbox Vision.
What is code analysis within inbox vision? - Answer- Code analysis is a way for Braze
to highlight issues that may exist with your HTML, showing the number of occurrences
of each issue and providing insight into which HTML elements are not supported.
What is spam testing in the inbox vision tool? - Answer- Spam testing attempts to
predict whether your email will land in spam folders or your customers' inboxes. Spam
testing runs across major spam filters, such as IronPort, SpamAssassin, and Barracuda,
as well as major internet service provider (ISP) filters such as Gmail.com and
Outlook.com.
Why should you use segmentation? - Answer- Segmentation allows you to target users
based upon their demographic, behavioral, social, or technical characteristics and
actions. Creative and intelligent use of segmentation and messaging automation
enables you to seamlessly move your users from first touch to long-term customer
, What do segment funnels do? - Answer- Segment funnels allow you to see how each
added filter impacts your segment statistics. When creating a segment, a row of data
will appear under each filter. This data will provide the following information for users
that are targeted by all filters up to that point:
Total number of users targeted and the percentage of your audience base
LTV and LTV for paying users
Number of users emailable
Number of users opted in to email
Number of users that are push enabled
Number of users opted in to push
What are the 5 W's of campaign strategy? - Answer- What am I trying to help the
customer do or understand? (Campaign name)
When will a user start this experience?
Pick one of the following:
1. Scheduled: Enter users at a designated time
2. Action-Based: Enter user when they perform actions
3. API-Triggered (advanced): Enter users when they perform a specific action that
triggers an API request to Braze
Who are we trying to reach?
(Segment name with optional additional filters)
Why am I creating this campaign?
Start Session:
Make Purchase:
Perform Custom Event:
Upgrades App:
Where will we reach them?
EmailPush (Android, iOS, Windows, web)In-app MessagesContent CardsSMS or
MMSWebhook
How will we reach them?
Timing
Cadence & Channel
Content
Targeting
Triggers
What are the two options for rate limiting? - Answer- 1. User centric rate limiting:
limiting the amount of messages a user receives based on relevant segment filters
(such as last received any message) and MAX USER CAP which limtes the amount of
users messages regardles of filters
