BRAZE CERTIFIED MARKETER
EXAM QUESTIONS WITH
CORRECT ANSWERS
What is not a recommended consideration during the IP warming process? - Answer-
Quick and immediate transition for transactional emails
What factor should be considered when planning an IP warming schedule? - Answer-
Gradually increasing email sending volume
Which segmentation approach is recommended for a smoother IP warming process? -
Answer- Utilizing a custom attribute field for daily user segmentation
What should be the primary focus when designing email campaigns for IP warming? -
Answer- Maximizing engagement through open and click rates.
What action is not recommended when designing email campaigns for IP Warming? -
Answer- Implementing Intelligent Timing for enhanced campaign engagement.
What could be a potential solution for low unique open rates during IP warming
campaigns? - Answer- Analyzing successful past campaigns for content strategy
insights.
With exit criteria turned on, users will automatically... - Answer- Exit the Canvas Flow
upon performing a specified action.
True or False: You should always give your components a descriptive title as you work
in Canvas Flow. - Answer- True
If a user qualifies for every audience group in your audience paths component, they will
proceed down... - Answer- The path of Audience Group 1, since this group is ranked
highest.
Using experiment paths, you can run multivariate testing for... - Answer- Message
cadence, channel and copy.
True or False: Users will exit the Canvas Flow when there are no components left for
them to enter. - Answer- True
True or False: Turning on ranking for action paths means users will proceed down the
path of the first action they perform. - Answer- False
, The goal of this Canvas is to get users to try out our photo filters. How should we set the
custom event Apply Filter? - Answer- The conversion event
We want to engage users one hour after they upload a photo. How should we set the
custom event Upload Photo? - Answer- The trigger action for entry.
You run a promotion and find a segment of users that prefer push notifications over
email. Considering the Braze data feedback loop, what should you do next? - Answer-
Segment these users and tailor future promotions to be delivered using push
notifications.
Which metrics measures daily app use by your users? (Name 2) - Answer- Stickiness
and Daily Active User
What is the purpose of the Query Builder in Braze? - Answer- To generate reports using
Braze data in Snowflake
How can the Revenue Report in Braze help you assess your campaign's return on
investment? (Name 3) - Answer- Showing specific product revenue, app total revenue
and data on revenue over a specific period.
A brand would like to analyze their overall email channel performance. Which reporting
feature could they use to do this? - Answer- Dashboard Overview
A brand would like to set up frequency capping rules. Where in the dashboard should
they go to do this? - Answer- Global Message Settings
What types of frequency capping rules could a brand implement? - Answer- A cap for
channel, particular tag or across all messages and channels
By default, segment extensions will consist of: - Answer- Users who meet the criteria at
the time of saving your extension, with the option for later reevaluation.
Each frequency cap rule line is connected using which type of operator? - Answer- AND
operator
In the following Liquid example, which element is an object?
{{${first_name | capitalize }} - Answer- first_name
How can filters be used to modify the output of Liquid? (Name 2) - Answer- 1.To
perform mathematical operations on number data outputs. 2.To change a string from
uppercase to lowercase.
A retail brand wants to test channel combinations for a reminder message that is part of
their welcome journey built in Canvas. This message will be the third step in their
EXAM QUESTIONS WITH
CORRECT ANSWERS
What is not a recommended consideration during the IP warming process? - Answer-
Quick and immediate transition for transactional emails
What factor should be considered when planning an IP warming schedule? - Answer-
Gradually increasing email sending volume
Which segmentation approach is recommended for a smoother IP warming process? -
Answer- Utilizing a custom attribute field for daily user segmentation
What should be the primary focus when designing email campaigns for IP warming? -
Answer- Maximizing engagement through open and click rates.
What action is not recommended when designing email campaigns for IP Warming? -
Answer- Implementing Intelligent Timing for enhanced campaign engagement.
What could be a potential solution for low unique open rates during IP warming
campaigns? - Answer- Analyzing successful past campaigns for content strategy
insights.
With exit criteria turned on, users will automatically... - Answer- Exit the Canvas Flow
upon performing a specified action.
True or False: You should always give your components a descriptive title as you work
in Canvas Flow. - Answer- True
If a user qualifies for every audience group in your audience paths component, they will
proceed down... - Answer- The path of Audience Group 1, since this group is ranked
highest.
Using experiment paths, you can run multivariate testing for... - Answer- Message
cadence, channel and copy.
True or False: Users will exit the Canvas Flow when there are no components left for
them to enter. - Answer- True
True or False: Turning on ranking for action paths means users will proceed down the
path of the first action they perform. - Answer- False
, The goal of this Canvas is to get users to try out our photo filters. How should we set the
custom event Apply Filter? - Answer- The conversion event
We want to engage users one hour after they upload a photo. How should we set the
custom event Upload Photo? - Answer- The trigger action for entry.
You run a promotion and find a segment of users that prefer push notifications over
email. Considering the Braze data feedback loop, what should you do next? - Answer-
Segment these users and tailor future promotions to be delivered using push
notifications.
Which metrics measures daily app use by your users? (Name 2) - Answer- Stickiness
and Daily Active User
What is the purpose of the Query Builder in Braze? - Answer- To generate reports using
Braze data in Snowflake
How can the Revenue Report in Braze help you assess your campaign's return on
investment? (Name 3) - Answer- Showing specific product revenue, app total revenue
and data on revenue over a specific period.
A brand would like to analyze their overall email channel performance. Which reporting
feature could they use to do this? - Answer- Dashboard Overview
A brand would like to set up frequency capping rules. Where in the dashboard should
they go to do this? - Answer- Global Message Settings
What types of frequency capping rules could a brand implement? - Answer- A cap for
channel, particular tag or across all messages and channels
By default, segment extensions will consist of: - Answer- Users who meet the criteria at
the time of saving your extension, with the option for later reevaluation.
Each frequency cap rule line is connected using which type of operator? - Answer- AND
operator
In the following Liquid example, which element is an object?
{{${first_name | capitalize }} - Answer- first_name
How can filters be used to modify the output of Liquid? (Name 2) - Answer- 1.To
perform mathematical operations on number data outputs. 2.To change a string from
uppercase to lowercase.
A retail brand wants to test channel combinations for a reminder message that is part of
their welcome journey built in Canvas. This message will be the third step in their
