BRAZE MARKETER EXAM
QUESTIONS WITH COMPLETE
SOLUTIONS
US SMS compliance laws - Answer- -TCPA: consumers decide which texts they receive
-CTIA: trade association of wireless carriers and suppliers that creates industry
standards for messaging
-make sure users can opt out at any time
deep links - Answer- -launching a native app and providing additional info telling it to do
some specific action or show specific content
-custom URLs that link to a specific part of the app
-identify which app to launch
-instruct the app which action to perfrom
-provide the action with any additional data it will need
wehbooks - Answer- -common way for apps to communicate and share data in real time
-an automated message from one system to another after a certain criteria has been
met
-use cases: sending data to and from braze, sending messages to customers via
channels not supported by braze, posting to braze APIs
-ex: if a user unsubscribes, you could have a webhook update your database; send
transactional messages to users with facebook messanger; send direct mail to
customers in response to their in app and web activity
inbox vision - Answer- -allows marketers to view their emails from the perspective of
various email clients and mobile devices
-code analysis: way for braze to highlight issues that may exist with your HTML
-spam testing: predicts whether your email will land in spam
EXPERIENCE ORCHESTRATION (43%) - Answer-
segments - Answer- target users based on demographic, behavior, or technical
characteristics or actions
segment insights - Answer- compare performance vs set benchmark
segments analytics tracking - Answer- visualize segement data on the app usage,
revenue, and custom events pages
-have to turn on during segment creation
-for up to 25 segments
, CSV export user data - Answer- select up to 50 custom events and attributes that you
want to export for each segment member
segment filter types - Answer- -custom data: custom attributes and events
-marketing activity: has marked you as spam, last engaged, last received
-testing: ad tracking enabled, device info, email, external user ID
-user activity: app version number, first purchase, intelligent channel, last purchase,
money spent, most recent location, session count
-user attributes: age, amplitude cohorts, birthday, push enabled, city, device OS, email
subscription status, name
-retargetting: clicked card, clicked email, converted, dismissed card
-install attribution: hard bounce
segment funnels - Answer- narrow your audience for specific use case
learn about audience
see how each added filter impacts your segment stats
segment extensions - Answer- target users based on custom event or purchase
behvaior
custom insights - Answer- quickly see how a segment is performing compared to
another across a set of pre-selected KPIs
location targetting - Answer- for circular regions, you can move the origin and adjust the
location radius for your segmentation
campaigns Ws - Answer- what: name
when: starting conditions (scheduled, action based, API)
who: entry audience (segments)
why: conversion events - NOT REQUIRED
where: messaging channels
how: variants + A/B testing
create a segment - Answer- engagement > segments > +create segment > choose your
app or platform > add filters (OR,AND)
aborting if - Answer- can be inserted in place of actual content to prevent a message
from sending if the user doesn't fall under the previously defined if conditions
canvas uses - Answer- -ongoing convo
-onboarding, sign up, abandoned cart, promo
-start session, make purchase, perform custom event, upgrade app
creating a canvas steps - Answer- 1. conversion event - the goal
2. entry schedule
QUESTIONS WITH COMPLETE
SOLUTIONS
US SMS compliance laws - Answer- -TCPA: consumers decide which texts they receive
-CTIA: trade association of wireless carriers and suppliers that creates industry
standards for messaging
-make sure users can opt out at any time
deep links - Answer- -launching a native app and providing additional info telling it to do
some specific action or show specific content
-custom URLs that link to a specific part of the app
-identify which app to launch
-instruct the app which action to perfrom
-provide the action with any additional data it will need
wehbooks - Answer- -common way for apps to communicate and share data in real time
-an automated message from one system to another after a certain criteria has been
met
-use cases: sending data to and from braze, sending messages to customers via
channels not supported by braze, posting to braze APIs
-ex: if a user unsubscribes, you could have a webhook update your database; send
transactional messages to users with facebook messanger; send direct mail to
customers in response to their in app and web activity
inbox vision - Answer- -allows marketers to view their emails from the perspective of
various email clients and mobile devices
-code analysis: way for braze to highlight issues that may exist with your HTML
-spam testing: predicts whether your email will land in spam
EXPERIENCE ORCHESTRATION (43%) - Answer-
segments - Answer- target users based on demographic, behavior, or technical
characteristics or actions
segment insights - Answer- compare performance vs set benchmark
segments analytics tracking - Answer- visualize segement data on the app usage,
revenue, and custom events pages
-have to turn on during segment creation
-for up to 25 segments
, CSV export user data - Answer- select up to 50 custom events and attributes that you
want to export for each segment member
segment filter types - Answer- -custom data: custom attributes and events
-marketing activity: has marked you as spam, last engaged, last received
-testing: ad tracking enabled, device info, email, external user ID
-user activity: app version number, first purchase, intelligent channel, last purchase,
money spent, most recent location, session count
-user attributes: age, amplitude cohorts, birthday, push enabled, city, device OS, email
subscription status, name
-retargetting: clicked card, clicked email, converted, dismissed card
-install attribution: hard bounce
segment funnels - Answer- narrow your audience for specific use case
learn about audience
see how each added filter impacts your segment stats
segment extensions - Answer- target users based on custom event or purchase
behvaior
custom insights - Answer- quickly see how a segment is performing compared to
another across a set of pre-selected KPIs
location targetting - Answer- for circular regions, you can move the origin and adjust the
location radius for your segmentation
campaigns Ws - Answer- what: name
when: starting conditions (scheduled, action based, API)
who: entry audience (segments)
why: conversion events - NOT REQUIRED
where: messaging channels
how: variants + A/B testing
create a segment - Answer- engagement > segments > +create segment > choose your
app or platform > add filters (OR,AND)
aborting if - Answer- can be inserted in place of actual content to prevent a message
from sending if the user doesn't fall under the previously defined if conditions
canvas uses - Answer- -ongoing convo
-onboarding, sign up, abandoned cart, promo
-start session, make purchase, perform custom event, upgrade app
creating a canvas steps - Answer- 1. conversion event - the goal
2. entry schedule
