The variable of interest to be measured in the experiment -dependent variable - quantitative in
nature - answers✔✔Response Variable
Those variables whose effect on the response is of interest to the experimenter - independent
variable - answers✔✔Factors
Measured on a numerical scale - answers✔✔Quantitative Factors
Those that are not (naturally ) measured on a numerical scale - answers✔✔Qualitative Factors
The values of the factor used in the experiment - answers✔✔Factor Levels
The factor level combination used - answers✔✔Treatments
The object on which the response and factors are observed or measured -
answers✔✔Experimental unit
One for which the analyst controls the specification of the treatments and the method of
assigning the experimental units to each treatment - answers✔✔Designed Study
One for which the analyst simply observes the treatments and the response on a sample of
experimental units - answers✔✔Observational Study